Vocational competence

DISPLAY PRODUCT
basic competencies : Describe the visual planning product structuring

Display purposes :
1. Attention and interest customer
that is to entice buyers is done by using the colors,lights, etc.

2. Desire and action customer

namely to create a desire to have the goods on display in the store, go to the store and then make a purchase

Display is divided into several sections : 1. Windoy display 2. Interior display 3. Exterior dispay

WINDOW DISPLAY
That is displaying the goods, the price of the card images, symbols, etc. on the front window of a store called

The purpose of the display window : 1. To attract the attention of consumers through 2. States that good quality or low prices as the hallmark of the store 3. Fishing attention to special items that are sold in stores\ 4. To cause impulse buying (instantaneous impulse) 5. In order to cause the attraction to the overall atmosphere of the store

INTERIOR DISPLAY
hat display of goods, images, prices cards and posters in stores

Interior display there are several kinds of : 1. Open display he items displayed in an open place so that can be approached and handled, seen and scrutinized by potential buyers without the assistance of service personnel 2. Closed display he items displayed in an enclosed 3. Architectural display which shows the items in its use for example in the living room, bedroom, etc.

EXTERIOR DISPLAY
the arrangement is carried out with the display of goods outside shops

Exterior display function : 1. Introducing a product quickly and economically 2. Help producers deliver goods quickly and economically 3. Help coordinate the advertising and merchandising 4. Cause of continuity of the color scheme and theme of the wrapper 5. Helping a good relationship with the community, for example on holiday, birthday

Other terms in the display

Store design and decoration
namely in the form of signs including symbols, emblems, posters, pictures, flags and slogans

Dealer display
the arrangement is implemented by way of wholesale (large traders) yng consist of symbols and clues about the use of the product

Jenis Dan Spesifikasi Barang

Goods defined as physical attributes and can be palpated in the form of real Products by J.Stantorn is a trait that compleks, both tangible and intangible, including wrappers, color, price, pretise companies and retailers, and service companies that received by the buyer to satisfy the desires or needs

1.

Kelompok barang berdasarkan kepuasan segera dan kesejahteraan konsumen jangka panjang

a. Solution product
items that have a very low attraction, but it can provide a very high benefit to consumers in the long run example of phosphate detergents with very low

b. Deficient product
items that do not have a high appeal, but it has benefits for consumers examples of drugs that tastes bitter

c. Pressing product
is goods that provide immediate satisfaction to the buyer, but can cause serious harm to users of the goods examples of cigarettes, liquor, marijuana

c. Desirable product
is goods that can provide immediate gratification and can be beneficial to human life examples of nutritious foods and beverages

2. The purpose of the group of goods according to

a. Consumer Goods
are items that can be purchased for this kind of stuff dikonsumsi.pembelian based on the buying habits of consumers Consumer goods are divided into :
1. Conveniense goods
o Essential goodsis goods purchased remain such as rice, soap and toothpaste Impulsive items is items purchased without a plan, such as candy, chocolate and ice Urgent items is purchased on impulse items such as the need umbrellas in the rainy season

o
o

2. Shopping goods which purchase of goods that need consideration, relatively expensive price, quality comparison, etc., for example cars, household and clothing motor.peralatan 3. Speciality goods which is characteristic of the goods with which to attract customers in the shop, such as luxury cars and lavish evening gown 4. Unsought goods the goods of unknown or known to the consumer but does not normally think to buy it, such as life insurance, gravestones, burial ground

b. Industrial Goods
1. Materials and spare parts, all items included in the finished products, among others
Raw materials, including agricultural goods, namely goods resulting from the processing of soil and crops such as rice, cotton, livestock, etc. It also includes items such as natural products, timber, petroleum Finished materials and parts, including components of materials, generally still be recycled, such as threads woven into cloth

2. Capital goods, the goods that enter into partial results.Barang include :
installation of the main production equipment in a factory or a company that can be used for long-term steps such as walking, computers, generators Extra equipment (additional) are the tools used to aid the installation, such as hand tools, levers, typewriters, telex machines and office desks

3. Supplies and Services is the equivalent of convenience goods in the industry because these items are generally purchased with minimal effort on the basis of the repurchase
Provisioning operations such as coal, typewriter ribbons, printer ink and lubricating oil Business advice services, business consulting and advertising agency management

Barang-Barang Supermaket
Departemen Food
1. Milk and milk product (milk for infants to adults) 2. Biscuits (a type of wafer and cracker) 3. Drink (types of energy drinks, medicines, soda or juice) 4. Canned foods (foods that are preserved in cans like sardines, corned beef, etc.) 5. Snacks (snacks including the domestic industry, such as chips, nuts, etc 6. Seasoning (seasoning wide assortment of local, national and international)

7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

Basic local (nine basic or staple food such as rice, eggs, oil, etc.) Bakery (such as white bread, sweet bread, etc.) Baking needs (the types of materials for the manufacture of cakes, such as ovalet, pernifan, TBM, etc.) Candies and chocolate (candy and chocolate) Noodles (noodles and type-type) Breakfast (for the breakfast drink, like coffee, tea, cereal, etc.) Cooking (cooking oil, like sania, Bimoli etc.) Syrup (fruit drinks, such as ABC syrup, Marjan etc.) Dry goods (foods that are preserved in a way like dried salted fish, peanuts, soybeans, etc.) Cigarette (cigarette)

 Departemen Nonfood
1. Hair care (hair care for the various materials, such as shampoo, hair oil, etc.) 2. Body care (various ingredients for body care, sepaerti bath soap, hand and body lotion, etc.) 3. Skin care (various ingredients for skin care, such as acne medications, moisturizers, bleach, etc.) 4. Mouth care (various dental materials, such as toothpaste, toothbrushes, mouthwash, etc.) 5. Cleaning aid (miscellaneous ingredients and fragrances for cleaning floors, cleaning clothes, etc.) 6. nsect killer (insect killers such as Baygon, etc.) 7. Freshness of water (air freshener, eg Bayfresh) 8. Tissue and paper products (paper towels and completeness of various tissues such women Paseo, Nice etc.)

9.

Traditional Cosmetics (a variety of traditional cosmetics, such as a body scrub, soap scrub) 10. Medicines (various drugs that are not eaten, such as Handsaplas, Bethadine etc.)

Department of House Hold

1.
2. 3. 4. 5.

6.

Electrial (appliances that use electricity, such as magic jar, irons, etc.) Party wear (party supplies such as paper plates, plastic spoons, etc.) Seasonal goods (seasonal items, such as umbrellas and raincoats) Luggage (suitcases and bags) Hardware (equipment for the workshop, such as hammers, pliers, etc.) Souvenir (window-dressing, ornaments and souvenirs, such as clock)

7. Plastic ware (household goods, of plastics) 8. Kichen ware (kitchen equipment, such as gas stoves and pans) 9. Melamine ware (equipment such as melamine plate, spoon, fork, etc.) 10. Cleaning equipment (sanitary fixtures, such as floor brooms, mops brooms and mats) 11. Glass ware (glass or porcelain fixtures, such as cups, plates, cups, etc.) 12. Cotton goods (cotton cloth, such as underwear and socks in)

 Toy Department
1. Soft toys (toys for women) 2. Battered operated toy for boys (miscellaneous supplies toy boys, such as cars, guns, etc.) 3. Battered operated toy for boys (girls toys miscellaneous supplies, such as dolls, tools for cooking, dishes, etc.) 4. Games (traditional and international games, such as snakes and ladders, basketball and chess) 5. Education toys the other (for a variety of educational toys, such as chess, scrablel etc.)

 Stationary Department
1. 2. 3. 4. 5. Pencil Eraser Ruler computer equipment Typewriter supplies and the other