Watch with inbuilt GPS system. Innovative features. 1st year sales: 5000 units, revenue: .

Research shows that GPS is a widely known mapping system, but, its usage on phones is not very easy. Thats why we are launching this watch in the market. The competition is also not there for it.

 Our target is the upper class customers who can afford this watch. Entrepreneurs. Elite class people.

Main features of all company products.

GPS feature.
Bluetooth availability. Speaking watch. Messages viewing on phone. Calls can be attended.

 Since, it is an innovative product so no competition is there in its category. But, competition is there from mobile phones with GPS facility. So, all the smartphones come under competitors list.

Branded watch shops Specialty stores Online retailers

Objective:
First Year Objectives:
During the sonic 1000s initial year on the market, we are aiming for unit sales volume of 500,000.

Second Year Objectives:

To sell a combined total of one million units of our 2 models and achieve the BEP Early.

Issues:
Well regarded brand name. Investment in marketing to create a memorable and distinctive brand image projecting innovation, quality and value.

Marketing Strategy:
Sonics marketing strategy is based on a positioning of product differentiation. Target middle to upper income professionals who need one portable device to coordinate their busy schedule and help in communication. Segmenting the market on demographical basis by age (18-30) and educational status. Targeting entrepreneurs and small business owners.

Cond..
Positioning Product strategy Pricing strategy Distribution strategy Communication strategy

Marketing research:
marketing research through : .market tests .surveys .focus groups Finally, we will use customer satisfaction studies to guage market reaction.

Budget:
Total first year sales revenue Rs. 10 billion. Average wholesale price Rs. 20000 per unit. Variable cost- Rs. 12000 per unit. First year loss anticipated to be Rs 1.25 billion Break-even calculation 5,200,000/(20,000-12,000)= 650,000 units. This result indicates that Sonic 1000 will become profitable after the sales vol. will exceed 650,000.

Controls:
Mainly to monitor quality & customer satiafaction. develop contigency plans to address fastmoving environmental changes.