Professional Documents
Culture Documents
E-business Transformation
In Golestan Province
فنآورى اطلعات – اينترنت
و تجارت الكترونيك
در استان گلستان
Babak Sorkhpour
بابك سرخپور
جهان ما بسيار پيچيده تر شده
Our World Has Become More Complex
Old World Order New World (Dis)Order
Internet
PCs Terminals E-Commerce
Mainframe E-Business Security File Service
+ RISC Print Service
Portability
Terminals
Distr. OLTP LANs Directory
Euro Multimedia Service
Lines Distr. DBMS
+ Workstations
GUI Protocols
Modems Client/Server
Mail Service
Applications Object Messaging
Mainframe Telecommunications
2
E-Business Trends
نظام تجارت الكترونيك
3
… the analysts are predicting an enormous growth in business to business transactions
over the Internet
تحليلها رشد سرسام آور روابط تجارى توسط اينترنت را پيشگويى مى نمايند
1400
Business to Business (B2B)
(Inter-company trade of hard goods
1200
over the Internet)
فروش از طريق شركتهاى ميانى در اينترنت
1000
Value of 800
transactions
in $B 600
400
5
e-Business Evolution
سير تكاملى تجارت الكترونيك
Strategic
Enabler
B
u فعال سازهاي استرتژيك
s
i
n
e Productivity
s Tool
s ابزار فرآورش
Cost center
I مراكز با ارزش
m
p
a
c
t
70s 80s 90s 00s 6
Major Trends
روندهاى عمده
• Digital Economy اقتصاد ديجيتال
• Globalization جهانى شدن
• New Workforce -- Reverse mentoring نيروى كار جديد
• Virtual Enterprise (community) سرمايه گذارى مجازى
• Internet As a Platform for Design, Manufacturing, Supply-
chain Integration
اينترنت به عنوان يك سكوى كارى جهت طراحى- يكپارچگ’ساخت – و درگاه تامين ذنچيره
7
Major Trends
• By 2005, 100 million Europeans will spend 173 billion euros shopping online
ميليارد يورو براي خريد آن لين خواهند پرداخت173 ميليون نفر اروپايى100 و2005 در سال.
• The advent of a mobile, wireless, data-communications infrastructure marks a new
phase of the Internet – Supernet
ظهور سيستمهاى ارتباطى متحرك و بى سيم زير بناى ساخت فاز جديد اينترنت و سوپر شبكه ها خواهد بود
• A B2B e-marketplace is an enterprise that brings buyers and sellers within an industry,
geographic region or affinity group together for the purpose of commerce.
مكان جغرافيايى، فروشگاههاى الكترونيك اقدامى است كه خريداران و فروشندگان را بدون توجه به نوع صنعت
ويا وابستگيهاى گروهى جهت تجارت گردهم مى آورد.
• Technologies must be flexible to allow “anytime, anywhere” work.
فنآوريها بايد داراى انعطاف براى كار در هرمكان و يا زمانى باشند.
• Continuous learning must be institutionalized to fuel constant renewal, discovery and
innovation.
اكتشاف و ابداع بايد بطور اصولى اجرا شود، آموزش مداوم جهت تجديد و تربيت نيرو پايدار.
• Work processes must be easily adjusted, extended and retrenched across
organizational
فرايند اجراى كارها در سير سازماندهى مى بايست به. تمديد و حذف گردد، آسانى تنظيم
• The businesses will change more in the next decade than it has in the last five decade
. تجارتها در دهه بعدى نسبت به پنج دهه گذشته بسيار تغيير خواهند يافت
8
Leadership Model
مدلهاى راهبردى
Traditional Leadership E-Business Leadership
راهبردهاى سنتى راهبردهاى تجارت الكترونيك
Focused on strategy تاكييد بر استرتژى Focused on execution تاكييد بر اجرا
Constrained by money تحميل با پول Constrained by time تحميل با زمان
Cautious احتياط Paranoid بصيرت
Has a preference for comfort تقدم راحتىInsists on truth اصرار بر صداقت
Market driven حركت براى فروش Customer driven حركت براى مشترى
Focused on retention تاكييد بر حفظ وضعيت Focused on recruitment اكييد بر افزايش توان
9
E-Business Perspective
چشم انداز تجارت الكترونيك
10
What Does e-Business Mean
تجارت الكترونيك معناى
Information
Technology
فآورى اطلعات
Su كنن
مشs
تريer
دها
pp بانى
انm
sto
lie شتي
e-Business
rs پ
Cu
STAGE 4: e-Business
(e.g., automated distribution,
customized service,
incentives)
23% of Fortune 500
كسب و كار الكترونيك
STAGE 3: e-Commerce
(e.g., purchase goods, on-line registry,
customer self-service)
40% of Fortune 500 تجارت الكترونيكى
Those who have gone all the way to redefine and integrate processes
with a cogent e-Business strategy are very satisfied with the results
14
As business evolves, the critical factors of the new
era will be dictated by e-Business
تجارت با فاكتورهاى مهمى كه در عصر جديد به وسيله تجارت الكترونيك ديكته مى شود
گسترش مى يابد Virtual Customer
Era
Productivi
ty/ Quality
Era
Mass Production ISO14000
TQL
Era TQM
QS9000 ■ Global presence
ISO9000 QAF حضور جها نى
■ Value-added solutions
■ Exporting
صادرات .2 ■ Superior delivery in
■ Cost per unit “zero time”
ارزش در واحد .4 تسليم مافوق در پايان وقت .6
■ Local markets ■ Conformance ■ Production quantity of
بازارهاى محلى .2 “one”
■ Availability ■ Reliability ■ Customized services
قابليت استفاده .4 قابلت اطمينان .8
■ Economies of ■ Durability
Scale پايايى
Customers are
معيار اقتصاد increasingly
.6
deciding what, when, where and how they will
purchase goods and services, and demanding them in zero time. 15
Multiple E-business Model and Example
مثالى از مبادلت الكترونيك چندگانه
Covisint Amazon
PriceLine E-Bay
16
How the Internet is transforming businesses
E-Management: E-Competition:
Create new structures Account for cyber-
to co-ordinate e- competition
business activities in the business-
planning process
E-Plans: E-Review:
Write individual Constantly review all
business plans for e-business investments
each e-business market application
$2,500 Business-to-Business
$2,000 1,823
$1,500
1,167
$1,000 717
406
$500
101 143 185
39 64
$0
2000 2001 2002 2003 2004
19
B2B dominates Europe as well
European eCommerce
(€ billions)
$1,400 1,318
Business-to-Consumer
$1,200
Business-to-Business
$1,000
$800 728
$600
357
$400
232
164
$200 123
74 55
9 22
$0
2000 2001 2002 2003 2004
20
IT Architecture
“e” Enabled IT Architecture
Critical Elements of the Enterprise IT Architecture
Security
S Internet Infostructure O
E P
C Enterprise Applications E
U R
R A
Business Information
I T
T I
Y Computing Environment O
N
Intelligent Network S
22
Industry Trends/Drivers
The Old Rules are Changing Changing Use of the Network
n Desktop video
n Voice services are a commodity
n Integration of voice-mail, fax, and e-
n Low cost/high bandwidth data mail (Universal Mailbox)
services
n Internet/intranet
You can’t play the new game with the old rules
23
“e” Enabled IT Architecture (Business Information)
Data: The Foundation for Information-Based Decision Making
CE CE CE
CE
R R R
• Information ‘Source’ View - Sets of • Company-wide reporting
UR
U U U
SO SO SO
SO
25
Typical IT Solutions
26
Example of Outsourcing in India --
Satyam Computer services
6,000
• Low attrition rate = 11.2%*
6000
27
Conclusions
28
The pace of change in e-Business requires an
organization that moves quickly
29
Critical Success Factors
• Senior management/officials buy-in and commitment
• Reliable, available, and, flexible network infrastructure
• Robust Computing (hardware and software) environment
• Process re-engineering expertise
• Technical and technology superiority
• FAST response to changing environment
• Establish yourself as a viable international player:
– Skill and knowledge of advanced technology
– Cost
– Project management
– Speed
– Language
30
Speed Is Everything
Powered by “E”
31