WORLDS LOCAL BANK

RACHIT GOEL

INTRODUCTION
HSBC is one of the largest banking & financial services organization in the world Established in 1865 to finance the growing trade between Europe, India and China The inspiration behind the founding of the bank was Thomas Sutherland

International network comprises over 9500 offices in 76 countries

THE HSBC GROUP IN INDIA

Commenced operations in India in 1867

Distribution network in India consists of 47 branches in 26 cities supported by 170 ATMs at 142 locations
HSBC is the 6th largest Credit Card issuer in India with over 1.3 million cards in force In 2005,HSBC was the largest distributor of Retail Mutual Funds in India

SERVICE PROVIDED
Savings & Current Accounts

Mortgage, Personal Loans, Educational loans & Overdrafts

International Debit and Credit Cards Factoring Fixed Deposits Certificate of Deposit

SWOT ANALYSIS

STRENGTHS
Brand Name Compatible Price Diversified Schemes Less Risk Easy procedures for account opening Debit cum ATM card facility

WEAKNESS
Prone to Market Risk

Tough Competitions
Incapability of Customers

OPPORTUNITIES
Hoarding Indian Capital Market is Growing Branch expansion

THREATS
Tough Competition Unawareness Changing Scenario

Political Factor

RECOMMENDATIONS
The investors above the age of 50 years must be taken into consideration

HSBC must lay down some sound strategies to trap more customers HSBC must use marketing tools
The organization is lacking on the parameters of motivation HSBC should organize programs for customer awareness in developing

THANK YOU