Professional Documents
Culture Documents
Meerut-2009
Understand
Find
out the reasons why People prefer to buy old cars from non-branded shops? a promotional strategy for Maruti True Value to increase the market share.
Designing
No.1
India's
largest certified used car dealer network. car related services under one roof trained manpower
All
Professionally
SELLING
CONCEPT DEVELOPMENT
IMPLEMENTATION
MARKET TESTING
Disorganized
NO CHOICE OF CARS
LACK OF TRANSPARENCY
NO SURETY ABOUT LEGALITY OF CARS NO SURETY OF TECHNICAL HISTORY
POSITIONING
Buy
Search inventory. Compare cars. Select the car you like. Buy your car! sell Give car details. Review estimated evaluation. Leave your contact details. Sell your car!
Exchange Give us your car details. Review estimated evaluation. Select new Maruti Suzuki car. Leave your contact details. Exchange your car!
People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands
It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For examplebrochures, pamphlets etc serve this purpose.
Positioning
(Maruti certified Used cars +Three Free Services + One Year Warranty)
The Sign of UR TRUST Maruti true value Affordable cars like New ones nayi jaisi
Strengths
One standard International Quality
Variety Of Cars
Skilled staff
Mis perception
Long Process
Lack of Awareness
Weakness
No Roadside Display
Accessibilit y to masses
Opportunity
Leadership in market
Organized Players
Threats
Local Players
Economy
Political Trends
20%
unorganised oraganised
80%
hhh
14%
OTHERS
50%
48%
good average excellent
excellent
2%
good average
74%
4%
70%
18% 12%
BLUFF
WRITTEN WAR
D PARTS
warranty One Place Many Services Variety Brand Name Customer Service Free service
40%
38%
22%
kno
exp
pro
Designing An Add for Maruti True Value with the help of 6Ms of Advertising
Market Money
One Lakh
Message
Head Line- Buy, sell & Exchange old cars under one roof
Affordable cars like New ones nayi jaisi
Promotional strategy
Tell y Im better & Build Trust
Local shop NO NO NO NO YES YES Very less NO 0%
Maruti True Value Maruti Certified One Year Three Free Services 120 quality Checks NO NO All Brands YES 100%
Quality Certification
Warranty Free Services Any quality Check Brokerage Risk of Forgery Variety Expert's recommends Satisfaction
NO
NO NO NO YES YES NO NO 0%
Maruti Certified
One Year Three Free Services 120 quality Checks NO NO YES YES 100%
Product Category objective Target biggest competitor biggest Strength biggest weakness biggest opportunity biggest threat solution
consumer durables increase the market share upper & middle class local players Brand Value Lack of Awareness No. 1 on used cars segment new cheap cars tell target what I do? Why m Better? Advertise for True Value