Connecting to the entrepreneurial ecosystem beyond campus

Norris Krueger Entrepreneurship Northwest Sheena Lindahl Empact Gary Muller Catawba Valley Community College Tim Putnam North Iowa Area Community College

Why Map? (Why Ecosystems?)

What can go wrong What can go right How YOU can matter to your community
Norris Krueger @entrep_thinking Norris.krueger@gmail.com

Why Maps? Why Ecosystems?

Maps are mental models What can we do with them? (What should we do.) What can go wrong? What can go right?
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Ecosystem 101?
Misunderstood? (CW? Non-PC?) Messy
Dynamic Interconnected Filled with. Humans Network: neither/both hierarchies, organic

Flows of resources: Gaps (and, um, non-gaps) Felds Top Two?

Bottom-up Inclusive

Key Leverage Points: Gatekeepers vs Connectors

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Sociogram pic

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Who do you want to be?

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How can we use ecosystem maps?

Micro
Who do we want to connect with? Who should we?

Macro
How do we help grow/defrag our community?

Psycho?
World domination! LOL but

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Genealogy map

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Boise

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What can go wrong?

8 maps Idahos sordid saga in 3 verses Jim Collins was right

You may not like what you learn

P.S. this is NOT easy (and not for amateurs?)

BUT..
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What can go right?

We understand our ecosystem. Really. We can identify the key leverage points. Who should we help? Build trust.

Perfect role for community colleges

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Why Community Colleges? Why YOU?

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The NACCE-inspired Defrag Process

Remember the Google map?
Map (A) Listening Sessions *Visioning+ (B) Align Resources

Remember the sociogram?

Gatekeepers vs Connectors Connectors vs Liaison-Animateurs
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So where are YOU? Where do you want to be? Where you NEED to be??

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 Identify key stakeholders

Who should you be helping? Not who you want to help? Need map to get started

Identify testable value propositions Test the MVVPs! Learn -> Pivot -> Repeat
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Your Competitive Edge

Natural connectors Neutral turf/fair broker Lead by example not turf/juice/clout Natural CO-immersion Natural bottom-up Natural includers Already visible contributor in multiple ways TRUST!
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Hints
Brad Feld & Kellogg & Kauffman & EDA & .: Bottom-up, inclusive, people-centric entrepreneur-centric

Help connectors. BE a connector, BE a liaison-animateur! To get started? Be a CONVENOR

But how? Some tools for your toolkit:
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A few tricks and caveats

Distinctive Competence (not Core) Surveys
connectors, gatekeepers... and who deserves help? Triggers? [http://bit.ly/map_ecosys ]

Visioning/Listening [happy to share more offline]

Accentuate the positive: AI, ABCD

Are we there yet?

Metrics - process and outcomes [http://bit.ly/EcoSys ]

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And a few more

"no more amateur night"? (Build the C-Team) The 3 (4?) C's: Competent, Connected, Collegial (and ??) SAOSW!! "Straw man" framework: Jumpstart alignment Convenors get loved? Celebrate. Educate. Initiate. Big Omaha model: www.BigOmaha.com
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Useful links
Connectors & gatekeepers: http://bit.ly/Karen_S Genealogy: www.heikemayer.com Brad Feld: Startup Communities (book; slideshare) More on Defragging: http://goo.gl/6mmmy Are we there yet?: Process metrics Survey idea: http://bit.ly/map_ecosys (also: http://bit.ly/hxVqUa )

And, of course, contact ANY of us! Norris.Krueger[at]gmail.com ; @entrep_thinking Plus G+, LinkedIn, Facebook
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National Entrepreneurship Ecosystem

Sheena Lindahl Co-Founder and President Empact sheena@iempact.com www.iempact.com

300+ Conversations

The Ecosystem is

Growing Complex Large

http://www.ecosystemmap.com

Evolving Rapidly

Growth of Ecosystem

Mapping Community Partnerships

Gary Muller Business Programs Department Head Catawba Valley Community College Tim Putnam Associate Director NIACC John Pappajohn Entrepreneurial Center

NACCE Fellows for Community Outreach

gmuller@cvcc.edu putnatim@niacc.edu

Mapping Community Partnership

What: Strategic planning process to create linkages between the community college and the community for entrepreneurial development. Why: To identify resources and opportunities that exist in the community to develop a more effective entrepreneurial ecosystem.

Top-Line Services For Three Common Clients

List what services are available and the services needed.

Reference: AACC Virtual Incubation Network (VIN) Toolkit

North Iowa Area Community College

Other Business Accelerators

Local, State or Federal Government

State Government
-Department of Economic Development - Iowa Innovation Council -Department of Natural Resources - State Representatives & Senators

- City Councils & City

Staff - County Boards - Area Councils of Government

Federal Government
- SBA - Dept. of Agriculture - Dept. of Commerce - Economic Development Administration - Senators & Congressmen

Small Business Development Center Other Education Institutions

- Other Iowa Pappajohn Centers - Other Iowa community colleges - Iowa Regent Universities - Area high schools - Area private colleges and universities

North Iowa Area Community College

NGOs
- AgVenture Alliance - Iowa Association of Business and Industry - Iowa Center for Community Vitality and Microenterprise

Economic and Workforce Development

-Local Chamber of Commerces - Area Economic Development Agencies

Commercial Entities
- State Technology Association

Microenterprise or Financial Institutions

- Wellmark Venture Capital

- Iowa Farm Bureau Federation - Area CPAs and Attorneys - Rural Electric Cooperatives

-Iowa Fund of Funds

- Iowa Angel Network Regional Angel Investment Networks - Area banks and credit unions

Catawba Valley Community College

Financial Institutions
Local Businesses and Entrepreneurs

Innovation Fund of America

Regional Workforce Development

Programs
Local CPA's and Lawyers

Local and State Government

Catawba Valley Community College

Regional Angel Investment Networks

Local Economic Development Corporation and Chamber of Commerce

Federal Government Agencies Small Business and Technology and Development Centers
Education Institutions Area High School

NC Real Programs

State University System

Long Beach City College

Local, State or Federal Government
-Cities -Redevelopment Agencies -Workforce Investment Boards -Economic Development Bureaus -Ports -Business Improvement Districts -Enterprise Zones -HUB Zones -Free Trade Zones

Economic and Workforce Development

-Economic Development Corps (LAEDC) -Regional Small Business Alliance -Foundations (Kauffman, Mott, etc.)

Industry
-Professional Associations (ASBDC) -Business Associations -Small Business Procurement Programs (Boeing, HP, PC Mall) -Industry Partners (Constant Contact, Yelp, Sprint, Google) -Foundations (Verizon, Goldman Sachs, Wells Fargo)

Chambers of Commerce

Small Business Development Center Other Resources

-PTAC -DOC -MBOC -NIST -CMTC

Long Beach City College

Financial Institutions
-Venture Capital Funds -CDFIs -Banks -SBA Lenders -Microlenders -CDCs -Credit Unions -Community Lenders -VC Forums (Kiretsu) -Angel Investors (Tech Coast)

Other Education Institutions

-Area High Schools -Community Colleges -Private Universities (e.g., Pepperdine, USC) -CSUs -UCs

Legislators
-Congress members -State Assembly -State Senate -Franchise Tax Board -Board of Equalization

Community Based Organizations

-Goodwill -SBA Resource Partners (WBC, SCORE, District office) -Incubators -Community Action Partnerships

Santa Fe Community College

Local, State or Federal Government
City of Santa Fe Chamber of Commerce Hispanic Chamber of Commerce

Small Business Development Center

Economic and Workforce Development

Workforce Investment Board

Santa Fe Community College

Other Education Institutions
Masters Charter School on Campus SFCC Higher Education Center

Industry Community Based Organizations

Regional Development Corporation Santa Fe Arts Council Los Alamos National Labs

Step by Step- lets build one together

External Partnership

Who you are going to serve or who is the target market? Map your Resources- Identify the partnerships as well as the players
Who is the resource? What services do they provide the targeted client?

Measure the depth/scope of the relationship (Hot, Warm, Cool, Cold)

Ask yourself how this impacts what you want to accomplish in entrepreneurship?

Entrepreneurial Student (Academic Track)

Existing Small Business Owner

Small Business Start Up

TA Coachg/Consultg Mentoring* Networking

Training: Bus Canvas Business Planning Continuing Ed Workshops HRM

Incubation Acceleration Shared Use Space Shared Services

Access to Capital Debt Financing Equity Funding

Revolving Loan Fund

Incentives
Tax Credit Programs

*Red: Services to be offered

Select Target Market : List services & offerings needed

Business Plan Classes

Access To Capital

Networking Events

Small Business Start up Coaching/ Mentoring Professional Service Providers

Technical Assistance

Whos providing service to the targeted market

Local - EDCs - Revolving Loan Funds - TIFFs Entrepreneurial Orgs. - Incubators - Accelerators State/Fed Government -Depart. of Economic Development

- SBA
- USDA

Small Business Centers - Development Center - SCORE - Woman Center

Small Business Start ups

Economic and Workforce Development -Local Chamber of Commerces - Area Economic Development Agencies

- Minority Centers

Access to Capital Education Institutions - College/Univ - Community Colleges - Micro Enterprise - Banks/Credit Unions - Angel Networks - VC Funds

What specific services are being offered?

Industry - Protyping - Apprenticeships - Lean Training

Community Based Organizations - Networking - Seminars

Other Educational Institutions -seminars -technical resources

Local, State or Federal Government - Tax Incentives

Technical Assistance

SBDCs & SCORE -Counseling -Seminars

Economic & Workforce Development -RLF -Tech Asst -Location Svcs

Financial Institutions & Microenterprise -Loans -SBA loans -Angel Funds

Measure the depth/scope of the relationship

Hot, Warm, Cool, Cold Depth: Is it formal outcomes (hot) based partnership or an awareness type relationship (cold) Frequency: How often do you have interactions. Co-located and share clients (hot) or just a LinkedIn connection (cold) This can help you focus your relationship building efforts.

Select Targeted Group: List Services & Offerings

Target?

Map your Resources- Identify the partnerships as well as the players

Entrepreneurial Orgs. Local, State or Federal Government State Government

Federal Government

Small Business Development Center Economic and Workforce Development

Education Institutions

Small Business Start ups

Non-Profits Commercial Entities Financial Institutions

External Organization: What specific services do they provide the targeted client

Service?

How to Be Your Ecosystems Liaison-Animateur

Norris Krueger Norris.Krueger@@gmail.com @entrep_thinking

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Stakeholder Value Propositions

You have more stakeholders than you know! [http://goo.gl/EJWwGE ] Start with highest leverage stakeholders
Helping liaison-animateurs makes YOU.

Distinctive Competence (not Core Comp) Want >>> Need

Understand their job Understand their pain Understand their gain
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Value Proposition Canvas

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Customer Jobs
What functional jobs is your customer trying get done? What social jobs is your customer trying to get done? What emotional jobs is your customer trying get done? What basic needs is your customer trying to satisfy?

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Customer Pains
What does your customer find too costly? What makes your customer feel bad? How are current solutions underperforming for your customer What are the main difficulties and challenges your customer encounters? What negative social consequences does your customer encounter or fear What risks does your customer fear? Whats keeping your customer awake at night? What common mistakes does your customer make? What barriers are keeping your customer from adopting solutions?
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Customer Gains
Which savings would make your customer happy? What outcomes does your customer expect and what would go beyond his/her expectations? How do current solutions delight your customer? What would make your customers job or life easier What positive social consequences does your customer desire? What are customers looking for? What do customers dream about? How does your customer measure success and failure? What would increase the likelihood of adopting a solution?

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 Identify stakeholders; identify what they want (then see what you can help with) Deliver it. Have fun! And Entrepreneur Up!

Norris.Krueger@gmail.com 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn).

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Thank you!
Norris Krueger Entrepreneurship Northwest Sheena Lindahl Empact Gary Muller Catawba Valley Community College Tim Putnam North Iowa Area Community College