‘Open Doors’ 2009

Car Packages and discounts

@ Skynet Regie
Belgacom Skynet //
 Car packages and promos @ Skynet Regie S2
2009

Your car campaigns @ Skynet Regie

Hit the road, ad !

Skynet regie has the ideal

portfolio….
And attractive packages
AutoGids/Moniteur : The reference for and discounts (valid until
car lovers 15/10/2009)…
Zoom.in: Your car brand in the (video)
spotlight To lead your car campaigns
(Reach, Impact,
Skynet.be: The motorway to reach a

Belgacom Skynet //
Car packages and promos @ Skynet
Regie

Impact !
Belgacom Skynet //
Impact Video

Zoom.in :
üSuccessful Cars Pre-roll Spots
üExtra long summer conditions !

Zoom.in + Premium Video IMU AutoGids/Moniteur :

üReach and impact on a targeted audience
 Car packages and promos @ Skynet Regie S2
2009

KIA AUDI CHEVROLE Your Pre-roll Video Extra long

5,03% Ctr 4,54% T
Ctr 3,32% Ctr ad summer !
on :
Invest 10.000€ and
HLN.be, 7sur7.be, enjoy summer
Lesoir.be, Dhnet.be, conditions :
Nieuwsblad.be, -50% on ratecard
cpm

OPEL NISSAN VOLVO

2,89% 2,07%
Ctr Ctr

Belgacom Skynet //
Car packages and promos @ Skynet Regie S2
2009

+
Pre-roll Video IMU Video Autogids :
Zoom.In : 500.000 impressions
500.000

Special
Normal Package Pricing
Ratecard :
Pricing :
17.500€ (-30%)
25.000€ !
* Not cumulative with other
Belgacom Skynet //
Car packages and promos @ Skynet Regie S2
2009

Month
Package
Nb of views
2.389.920
CPM
20 €
GRP (national)
27,57
Cost per GRP
1.734 €
(national)
47.798 €
Total cost

Special Price Not cumulative with

: other discounts.

Valid during the

19.000€ months September
and October 2009
(-60% !)

Cost per GRP

Belgacom Skynet //
Large Impact
Formats

Skynet Pre-expend leaderboard + AutoGids/Moniteur

 Car packages and promos @ Skynet Regie S2
2009

+
Pre-expand Pushdown Leaderboard Skynet: Splash Page Autogids/Moniteur
(355.000 net contacts, cap 1) (75.000 uv, 150.000 pv , cap2)

Special
Normal Package Pricing
Ratecard :
Pricing :
16.695€ (-30%)
23.850€ !
* Not cumulative with other
Belgacom Skynet //
Car packages and promos @ Skynet Regie S2
2009

+
Skynet Take-Over Autogids/Moniteur Take-Over (Homepage, New
Homepage Cars, Mag)

(1 day, 90.000 uv, (3 days, 150.000 pv)

Special
Normal Package Pricing
Ratecard :
Pricing :
18.186€ (-30%)
25.980€ !
* Not
Belgacom cumulative
Skynet // with other
Car packages and promos @ Skynet Regie S2
2009

15%
discount
on all layers
* Not cumulative
with other
on Skynet.be, discounts. Valid
AutoGids/Moni for campaigns
running before
teur, Netlog.be

Belgacom Skynet //
Car packages and promos @ Skynet
Regie

Reach !
Belgacom Skynet //
Reach :
Standard Display
Leaderboard package Skynet.be + AutoGids/Moniteur
:
üA huge reach on targeted websites
ü40% discount !!
 Car packages and promos @ Skynet Regie S2
2009

+
Leaderboard AutoGids ROS
Leaderboard Skynet.be ROS
(+/- 1 week, 200.000 uv, cap 3)
(+/- 1 week, 800.000 UV, cap 3)

1 Week full
pressure Special
Package Pricing
Normal :
Ratecard
Pricing : 23.040€ (-40%)
!
Belgacom Skynet //
Car packages and promos @ Skynet Regie S2
2009

15% on all Reach Packages !

Belgacom
* Not Skynet
cumulative with//other discounts. Valid for campaigns running
before 20/10/2008
Reach :
Direct Mailing
Cars For You – Just For You :
üReach 150.000 mail boxes of car lovers
üExtra long summer conditions !
 Car packages and promos @ Skynet Regie S2
2009

Total Cars For You

Package : 115.000 e-
mails
Reach directly 109.000 real car lovers
by mail ! Normal Ratecard Pricing :
57.500€
Those people filled in our Cars For You
Questionnaire about cars, so they love cars. Special Price : 16.350€
Send them a convincing mail and
lead them the right way to build a strong
(-70%) !
relationship Campaign management : € 500

Belgacom Skynet //
Car packages and promos @ Skynet
Regie

Performance !
Belgacom Skynet //
Performance

Skynet.be + Cars For You leads package:

üA strong combination of ‘Publi-Reportage’ on Skynet.be + Cars For
You Hot Leads
 Car packages and promos @ Skynet Regie S2
2009

+
Skynet.be Focus
Mailing Leads¹ + Hot Week :
Leads² + Very Hot Cars Publi-
Leads³ : Reportage +
44.890 contacts Homepage multi-
link

¹ 7.770 Leads : those people

drive a
car older then 4 years, so time to
Special
change. Package Pricing
Normal :
² 24.690 Hot Leads : those Ratecard
people Pricing : 19.467€ (-40%)
don’t know YET if they will buy a
new car, 32.445€ !
try to convince them.
* Not cumulative with other

Belgacom Skynet //
Manchette Skynet Homepage Article in segment Jack
-> Link towards Article -> ‘Powered by’
-> Link towards Diaporama / Video possible -> multiple external links

SKYNET FOCUS
WEEK
Suggestionsbox Skynet Homepage
-> Link towards Article
-> Link towards Diaporama / Video possible

Bottom Skyscraper Skynet Homepage

-> Link towards Article Diaporama in segment Jack
-> Link towards Diaporama / Video possible -> Slideshow
-> External links

Poll Skynet Homepage

-> Link towards Article
-> Link towards Diaporama / Video possible
Car packages and promos @ Skynet Regie S2
2009

- Skynet, Netlog, Moniteur/AutoGids

-Your ad on these 3 sites (or minimum 2
of them)
-Min Budget : 15.000€
- Min Period : 1 Month
-Pay only 2€ CPM !!

- * Not cumulative with other discounts. Valid for campaigns running

before 20/10/2008
- Position: ROS, capping possible
- 3 formats
Belgacom Skynet(Leaderboard,
// IMU and Skyscraper) requested on
 Click
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