TIMBUK2

Messenger bags Manufactured at San Francisco plant Internet Order Customized bags Delivery Workforce(25 labor)

New Product (Laptop Bag) Complex design Huge labor Expensive Machinery

China Plant??
Cost Factor Work Force Customer Concern Rave Review

Competitive Dimension

Messenger Bags
Customized products Quality Internet Sales Speed Delivery(24 hrs.)

Competitive Priorities
Reduce Cost of Production Labor Machinery

San Francisco Volume of Production Low Skilled Worker Automation Expensive (High) Low

China High Cheap (High) High

Raw Material

Low

High

Cutting, Sewing, Tailoring.

Raw Material

San Francisco

Direct Delivery

Automated Machinery

Raw Material

China

Direct Delivery