Presented By :Ayush Garg Mohit raheja Abhishek Srivastava Mohd. Wasim Khan Mohd.

Sheeran Parvez Jamal Rajan Awadhesh

 People

are different. Plain and simple. Psychographic segmentation is dividing the buyers in the market into groups based on social class, lifestyle, or personality characteristics.

 Psychographic

variables have been a popular segmentation variable, particularly in consumer marketing of fast moving goods. In psychographic segmentation, buyers are grouped according to variables such as Social Class, Lifestyle, or Personality. Marketers infer or research differences in the approaches of buyers to their products based some elements of these factors.

 The

behavior that consumers display in Searching for, purchasing, using, evaluating and displaying of products, services and ideas to satisfy certain needs or desires.

 Consumer

behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

 Inspirational

group is being led in such a way that you are motivated to do a better job, be a better person, work harder, or achieve your goals.

 Marketing

strategy to be effective, you must take into account what the consumer behavior currently is, and what it may be as a result of the execution of your strategy.
are they (consumers doing) now and why are they doing it, what motivates them currently, and how can you get them to try your product, what do the consumers believe the wiifm is (what's in it for me).

What

form of market segmentation based on the differences in specific benefits that different groups of consumers look for in a product. One of the five common segmentation strategies, its objective is to define specific niches that require custom-tailored promotion.

 Method

of determining a target audience for a particular product in terms of those people who want the benefits the product offers. If the product is a fast sports car, for example, the target audience will be the segment of the population that wants the benefits of a fast sports car.

 For

Example: Toothpaste offers - Teeth whitening, sensitive teeth, fresh breath, cavity protection, tartar control

For

Example: Mobile phone carriers offers Highly social, work-oriented, safety contact, status symbol

QUESTION :- 2 Discuss the factors affecting Buying behavior ? 1. Physiological Influences Perception Motives Learning Attitudes 2. Social Influences Culture Reference Groups Social Class