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Label Design

Package Design Package Size 250ml

SPECIFICATIONS OF PRODUCT- EMBOLISH


Major Ingredients : Indian gooseberry, ginger, sugar, sodium benzoate Physical specifications: Visual inspection: Cloudy Colour: Brown Odour: Characteristic Taste: Sweet and sour

SPECIFICATIONS OF PRODUCTEMBOLISH
Major constituent used for EMBOLISH is Indian gooseberry (Emblica officinalis, family:Phyllanthaceae), its a natural fruit. The fruits are nearly spherical, light greenish yellow, quite smooth and hard on appearance, with six vertical stripes

SPECIFICATIONS OF PRODUCT- EMBOLISH


EMBOLISH is one of the healthiest products. It is a healthy and refreshing drink rich with nutrition facts. Daily consumption gives freshness to your body. Both gooseberry and ginger are natural products having health benefits and are ideal for regular consumption. EMBOLISH is rich source of Vitamin C (35% in 250ml) While gooseberry boosts the immune system, ginger is known to improve digestion and relieve sore throats

MORE BENEFITS OF EMBLICA OFFICINALIS (Revealed by recent pharmacognosy studies)


Very effective in diabetic patients Enhances the physical and mental development Checks the unwanted greying & falling of hair Controls the blood pressure Improves the eye sight ,useful in Skin diseases

MORE BENEFITS OF EMBLICA OFFICINALIS (Revealed by recent pharmacognosy studies)


Pectin in Emblica decreases Serum Cholesterol, It inhibits Platelets aggregation and lowers cholesterol levels A research showed that every 100g of fresh fruit provides 470 - 680mg of vitamin C. The vitamin value of Emblica increased further when the juice was extracted from the fruit.

Back Ground
As a new product was to be developed the process included the following steps Idea Generation Idea Screening Concept Development Concept Testing Business Analyses Product Development Test Marketing Commercialization

Commercialization
This includes the specifications of the product related to the following criteria When (timing) Where (geographic strategy) To whom (target market prospect) How (introductory market strategy)

Commercialization- WHEN
When- All seasons Ideally Embolish consumption is not restricted to any season because of its diverse advantages.

Commercialization- WHERE
The presence of Ginger as another important ingredient In the product, this is effective to general cold and flu. In addition to this the main ingredient which is Embilica it boosts immunity as well thus it is more beneficial in highly polluted regions, and also in the regions where the temperature is low

Commercialization- TO WHOM
Target Market General grocery stores (No Frills, Fresh co)

Commercialization- HOW
Marketing Strategies Not only 4Ps (Product, Price, Place, Promotion) are considered for the marketing of the product, In addition to this , that is to be more specific 4Cs are considered Consumer wants and needs, Cost to satisfy, Convenience to buy, and Communication.

Commercialization- HOW
The product as described before it is unique and one of its kind, and this meets majority of the consumers wants and needs with respect to certain aspects. Place is as described

Commercialization- HOW
The cost of the product is $2.25. This is a competitive price, though there are no competitors with similar product but as the product is new and one of its kind the cost of the product is decided to be this with reasonable profit shares

Commercialization- HOW
Promotion is done for the consumer, where in to promote the product brochures have been disturbed, specials offers are also introduced. Communication is with respect to consumer convenience so that consumers can send feedback about the product, and this will help the company to serve better (Questions: embolish@gmail.com)

Commercialization- Brochure For Embolish

Embolish Positioning strategy


For positioning generic positioning strategy is used, as Embolish is an unique drink, and one of its kind thus the pricing the product cannot be placed on the perceptual map

Embolish Positioning Statement


For Natural drink, the Embolish Zingiber, rich in vitamin C and Immuno booster is a reliable natural healthy alternative because it is not reported any side effects after prolonger use and have a diverse range of benefits.

Embolish Zingiber Slogan

The Base of Healthy Life

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