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SPECIFICATIONS OF PRODUCTEMBOLISH
Major constituent used for EMBOLISH is Indian gooseberry (Emblica officinalis, family:Phyllanthaceae), its a natural fruit. The fruits are nearly spherical, light greenish yellow, quite smooth and hard on appearance, with six vertical stripes
Back Ground
As a new product was to be developed the process included the following steps Idea Generation Idea Screening Concept Development Concept Testing Business Analyses Product Development Test Marketing Commercialization
Commercialization
This includes the specifications of the product related to the following criteria When (timing) Where (geographic strategy) To whom (target market prospect) How (introductory market strategy)
Commercialization- WHEN
When- All seasons Ideally Embolish consumption is not restricted to any season because of its diverse advantages.
Commercialization- WHERE
The presence of Ginger as another important ingredient In the product, this is effective to general cold and flu. In addition to this the main ingredient which is Embilica it boosts immunity as well thus it is more beneficial in highly polluted regions, and also in the regions where the temperature is low
Commercialization- TO WHOM
Target Market General grocery stores (No Frills, Fresh co)
Commercialization- HOW
Marketing Strategies Not only 4Ps (Product, Price, Place, Promotion) are considered for the marketing of the product, In addition to this , that is to be more specific 4Cs are considered Consumer wants and needs, Cost to satisfy, Convenience to buy, and Communication.
Commercialization- HOW
The product as described before it is unique and one of its kind, and this meets majority of the consumers wants and needs with respect to certain aspects. Place is as described
Commercialization- HOW
The cost of the product is $2.25. This is a competitive price, though there are no competitors with similar product but as the product is new and one of its kind the cost of the product is decided to be this with reasonable profit shares
Commercialization- HOW
Promotion is done for the consumer, where in to promote the product brochures have been disturbed, specials offers are also introduced. Communication is with respect to consumer convenience so that consumers can send feedback about the product, and this will help the company to serve better (Questions: embolish@gmail.com)