DEPARTMENT OF FASHION MANAGEMENT STUDIES

INNOVATING FASHION BUSINESS

Vision of the Department

The management arm of the of the institute, the Department of Fashion Management Studies envisages the critical value adding management activities of marketing in an international context.

The department has a strong industry orientation which reflects in its credo Innovating Fashion Business

MASTER OF FASHION MANAGEMENT

(EARLIER KNOWN AS APPAREL MARKETING AND MERCHANDISING MANAGEMENT-AMMM)
* Four SemesterS, Two Year Programme

* One of the founding programmes of NIFT.

* The objective of the programme is to impart apparel specific marketing, merchandising, Retailing and management education to students to enable them to respond to the rapidly changing demands of the industry * The programme sharply focuses on convergence of domestic and export marketing strategies, change and innovation management, IT integrated marketing strategies, merchandising, and management from fiber to fashion and from concept to consumer.

THE PROGRAMME IS ORGANIZED UNDER SIX FOCUS AREAS 1.MANAGEMENT STUDIES 2.MARKETING AND RETAILING STUDIES 3.MERCHANDISING STUDIES 4.INFORMATION TECHNOLOGY STUDIES

5.INTERDISCIPLINARY STUDIES
6.INTEGRATIVE STUDIES

THE FUSION OF MARKETING AND MERCHENDISING IN A UNIQUE MANNER WITH STRONG MANAGEMENT ORIENTATION CREATES A VERSATILE AND FUNCTIONALLY READY MANAGER FOR APPAREL INDUSTRY IN INDIA AND WORLD AT LARGE. NO OTHER MANAGEMENT INSTITUTE OF REPUTE IN

INDIA OFFERS SUCH A UNIQUE PROGRAMME TAILOR

MADE TO FASHION INDUSTRY REQUIREMENTS.

SUBJECTS

OF

SEMESTER I

Business Statistics for Research Fabric Knowledge for Merchandisers Organizational Behaviour Managerial Economics Accounting and Costing for Managers Professional Practices Fashion Orientation Fashion Marketing Management Fashion Merchandising Marketing Research Outbound Program (Between Ist Semester & IInd
Semester)

SUBJECTS

OF

SEMESTER I I

Financial Management Pattern Appreciation & Garment Manufacturing Fashion Retail and Mall Management IT for Management Consumer and Industrial Buying Behaviour Fashion Export Merchandising and EXIM Documentation Visual Merchandising Supply Chain Management & E-Business Apparel Quality Management Fashion Forecasting & Product Development Store Operations Applied Research I Sales & Distribution Management

SUBJECTS

OF

SEMESTER I I I

Operation Research Fashion Brand Management Strategic Management Special Product Groups Intellectual Property Rights Entrepreneurship Management Global Marketing Services Marketing Human Resource Management Fashion Marketing Communication and Social Media Marketing Corporate Social Responsibility Luxury Management Applied OB

SUBJECTS

OF

SEMESTER I V

Fashion Industry Market Survey/Cluster Study (Between 3rd Semester & 4th Semester)

Graduation Research Project in the Final Semester.

Industry Interface
The students are continuously exposed to industry through various activities

Fashion Industry Internship and Training (FIIT)

For 8 weeks after second semester, during summer

Cluster development intervention Study/ Fashion Industry Market Survey.

For 4 weeks at the end of 3rd semester

Graduation Project ( G.P) during final semester for 16 to 18 weeks.

Industrial Visits and projects.

THE STAR RECRUITMENT COMPANIES OF THE PROGRAMME ARE

ADIDAS, AMBIENCE, ARTHUR ANDERSON, ARVIND MILLS, ARVIND BRANDS, ASHIMA, ATLANTIS, BENETTON, BLACKBERRYS, C&A, C.I.E LIMETED, CARBON, COLBY, CREATIVE WEAR PVT.LTD, CROCODILE PRODUCTS, CROSSROADS, DEXTROUS FABER, EAST WEST, EBONY, FEDERATED MERCH. GROUP, FFI, FfOLIO, GAP INC. GIVO, GLOBUS, GOKALDAS EXPORTS, GOKALDAS IMAGES, IMPULSE NEXT, INDUS LEAGUE, ITC WILLS LIFESTYLE,J.C.PENNY,JOCKY,K.G.DENIM,KSA TECHNOPAK,LACOSTE, LAND MARK-DUBAI,LEVI STRAUSS,LI&FUNG,LIFESTYLE,LIL TOMATOES,MADURA GARMENTS,MAST-LANKA,MODELAMA,NIKE INC,NIKE(SIERRA-INDIA),ORIENTCRAFT,PANTALOON RETAIL(INDIA)LTD,PIRAMYD, RELIANCE RETAIL, MEGASTORE,PROLINE,REEBOK,S.KUMARS,SHAHI EXPORTS,SHOPPERS STOP,SPLASH,TCNS,TITAN,TOMMY HILFIGER,TRIBURG,WEEKENDER,ZODIAC,COLORPLUS

New Model Junior Classroom

New Model Senior Classroom

FMS Computer Lab with Internet Facility

Strengths of FMS Department at NIFT, Hyderabad

Best Faculty Team Resource centre with large collection of books on Management related areas. Access to electronic data base EBSCO, proquest

Academic linkages with other institutes

Presence of Retail Industry Up coming Garment Manufacturing Industry

Core Faculty :
The founding core faculty consists of professionals who are Techno-Managerial by qualification and experience. They represent three core areas of Expertise i.e., Industry, Consultancy and Academics.NIFT-Hyderabad Faculty are the best experienced faculty among all NIFT centres

Industry

Academics

Consultancy

FACULTY OF THE DEPARTMENT : 1. MR. M. ANNAJI SARMA, CC & ASSOCIATE PROF. 2. DR. G.H.S. PRASAD, ASSOCIATE PROF 3. MR. A. SRINIVASA RAO, ASSOCIATE PROF 4. MR. I. CHAKRAPANI, ASSISTANT PROF 5. MR. SHIV KUMAR BELLI, ASSISTANT PROF 6. MS. A. RAJYA LAKSHMI, ASSISTANT PROF SUPPORTING STAFF:

Projects :
Sales executive training for Life Style, Hyderabad & Chennai Sale executive training for APCO Pride N Precious Buyer - Seller meet for Hyderabad garment manufacturers and wholesalers association.

Market Survey for PPS project.

APCO Revival project Visual Merchandising for APCO show rooms I.H.T.P Managerial training programmes Efficacy study of National handloom exhibition

Brand ix .Vizag.HR AUDIT

GUEST / EMINENT FACULTY

PROF. BHAT, Professor at JNTU Dr. D.V. SRINIVAS, Professor at School of Mgt Studies Mr. Jayaramaiah, Ex-Director, WSC K. RAMACHANDRAN, ISB DR.KINNERA MURTHY, DEAN, ASCI DR.R. SUKUMAR, ASSOCIATE DEAN,ISB MR.UDAY BHATE, FORMER MANAGE FACULTY & CONSULTANT MR.G.SURENDER, V.P-STORE PLANNING & VM Dr. RAHUL ALTEKAR, SCM EXPERT

MR.T.SESHU KUMAR, RETAIL BUSINESS HEAD, ITC

MR.RAJNISH KUMAR, CATEGORY HEAD, ITC MR.N.V.V.S.SWAMY, ICFAI UNIVERSITY MR.TURAB LAKDAWALA,CRM SPECIALIST

Mr.SRINIVASACHARI, Banking and HRM Specialist

Apart from these eminent people Alumni and industry interaction constantly is the highlight of NIFT-Hyderabad.

MAJOR EVENTS BY FMS

STUDENTS OF FMS PARTICIPATE IN BRANDS ON THE RAMP
CONDUCTED DURING FASHION SPECTRUM,SPORTS AND OTHER CULTURAL EVENTS CONDUCTED BY NIFT DURING CONVERGE NOVEMBER,02.

NATIONAL APPAREL SUMMIT,2003

CONDUCTED IN MAY,2003. INAUGURATED BY CHIEF MINISTER OF ANDHRA PRADESH SHRI N.CHANDRA BABU NAIDU, IMPORTANT PARTICIPANTS INCLUDE MR.NAISHADH PARIKH
OF LALBHAI GROUP, MR.VINOD,MR.KRISH IYER, MR.MAHESH.S.RAO,MR.ARAVIND SINGHAL,MR.STEVE KAUFMANN, EDITOR VM+SD ETC.

NATIONAL SEMINAR ON INDIAN APPAREL EXPORTS 2004 NATIONAL SEMINAR ON INDIAN RETAILING EMERGING CHALLENGES, 2007

National Seminar on Retail Branding in India, 08

THANK YOU