Magdalena Duda-Seifert, PhD Department of Regional Geography and Tourism Magdalena.duda-seifert@uni.wroc.pl Office hours: Tu:9.00-10.00 Thu: 13.45-14.

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Introduction (main concepts) Structure of tourist products; types of t.p. Simple tourist products Compound tourist products (event, package) Spatial aspects of tourist products (Trails, destinations) Dimensions of tourist products Development of toruist products

15 hours lecture 2 points ECTS Meetings: 15.10, 29.10, 12.11, 26.11, 10.12, 21,01 4.02 Assessment: written test with open and closed questions, 50% accomplishemnt is required at min.

Tourist product Tourist attractions

Resources, tourist potential Tourist space Geographical space

Geographical space: includes natural environment, effects of human activity and human environment in its social context Tourist space part of g.s., where touris flows appear; additionally it may include tourist infrastructure (which defines the type of t.s.) Tourist resources elements of space that can be used for tourism; potential is the base for creating and development of t.s. Tourist attraction places of interest that are attracting tourists

Tourist potential

Structural resources

Functional resources

T.Values

T.Infrastructure

Accesssibility

Depending on their genesis: Natural Created by human Depending on their use: Rest Sightseeing Active Other Depending on their character (dimension): Site event

Accomodation Food and beverages sector Sport and entertainment facilities Other

Outer inner

Tourist potential

Structural resources

Functional resources

Economic

Political

Cultural

Ecological

Technologi cal

Social and demograp hic

Psychological

Consistent arrangement of elements (including attractions) which let the buyer fulfill his/her needs and achieve certain specific aims connected with travel (Goembski 1998)

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organization and ideas (Kotler 1984)

A bundle of actvities, services, and benefits that constitute the entire tourism experience. It consists of five components: destination attractions,

destination facilities,
accessibility,

images and
price (Medlik, Middleton 1973)

A collection of physical and service features together with symbolic associations which are expected to fulfill the wants and needs of the buyer (Jefferson and Liskorish 1988) A satisfying activity at a desired destination (Jefferson and Lickorish 1988)

It means customer value, which is the perceived benefits provided to meet the customers needs and wants, quality of service received and the value for money (Middleton and Clark 2001: 89) It is fundamentally a complex human experience (Gunn 1988), which is an output of a production process, where the tourist utilizes the facilities and services to generate the final outpput, wxperience (Smith 1994)

Value is added in each stage of the production

process and the consumer is an integral part

of the process (Smith 1994)

This outcome is created and interpreted during

the customer process, which have been developed and organised by the service company (Edvardsson and Olsson 1999)

Basic constitutive elements ( landscapes, climate, settlements, historical sites and buildings) Proximity environment elements (near landscape which can have a positive or a negative influence on attraction interest level) Local population (that can inluence tourists perception by attitude, way of life, culture etc) Entertainment and ambience Leisure equipments (golf, yachting, riding horses) Accomodation, food and beverage and commercial network Transport infrastructure Products image (tourist perception about the destination exotic, cultural, night life)

Tangible or material elements (which represent the tourism attraction support) Intangible or immaterial elements (services) Marketing commmunication about the product Tourism product image (tourist perceptions result)

So: although the tourism product contains some

tangible elements, the overall tourism product is an intangible experience (Pender 1999)

 As

any other product, it represents

the firms answer to the tourism

demand.
It

is not equal with the tourism

offer, because the tourism offer

includes more tourism products

1. 2.

3.

4.

It is an assembly of elements that are delivered to the tourism firm by different services suppliers As a result of process of including a lot of various elements in several combinations every tourist product is unique The tourism product cant be stocked, so a good coordination of service suppliers and tourism product distributors efforts is absolutely necessary The t.p. isnt mobile because its compositions includes different tourism attraction, determined by the resources this is the reason why market moves to product not the product moves to a market