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Aravind Eye Care System

Management Concepts in Eye care


Dr.R.D.Ravindran M.D., Joint Director Aravind Eye Care System, Madurai, India
A WHO Collaborating Centre for the Prevention of Blindness

Named after Sri Aurobindo Ghosh, his teachings form the basis for Aravinds work
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The problemMagnitude of Blindness

Worldwide 4.5 Crore people are blind 1.2 Crore are in India 300,000 of them are children India has more blind people than any other country
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Most of it is unnecessary
Simple Cataract Surgery Refraction & a pair of spectacles

Will restore vision to 75 Lakhs

Will restore vision to 24 Lakhs

India: Population 110 Crores

1.2 Crore are blind & 20 Crore need eye care

Glasses or otherwise
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Genesis

In a developing country with

competing demands on limited


resources, government alone cannot

meet health needs of all the poor.

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Dr. G. Venkataswamy

In 1976 Dr.V, feeling the urgent need, started an eye clinic with 11 beds, to create an alternate, sustainable eye care system to supplement the governments efforts

developed skills to perform 100 surgeries per day

Dr.Venkatasamys Vision
To eliminate needless blindness by providing appropriate, compassionate and high quality eye care to all

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Genesis

Began here- as an 11 bedded clinic in 1976

Small team with a big mission


Money
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His Guiding Philosophy


Spirituality allows the divine force to work through each of us for a greater good - Sri Aurobindo

Aravind Eye Hospitals (4000 Beds)


Amethi (UP) - 2005
Kolkatta (WB) - 2001

Pondicherry (2003)

Coimbatore (1997)

Tamil Nadu Theni (1984)

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Tirunelveli (1988)

Madurai (1978)

Managed Hospitals-Today 4 in Northern Part of India

Priyamvada Birla Aravind Eye Hospital - Kolkata, West Bengal

Indira Gandhi Eye Hospital & Research Centre - Amethi,U.P

Sudharshan Nethralaya Amreli, Gujarat

Indira Gandhi Eye Hospital & Research Centre Lucknow,U.P


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Hospital Based Facilities

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Core Principles in delivering health care


S y S T E M S

Reaching the People

Efficient Service

S y S T E M S & P R O C E S S

&
P R O C E S S

PATIENT CENTRED CARE

Giving Value

Financial Sustainability

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Demand Generation

Principles:

Market driving (reaching the unreached) Removing barriers Community participation Creating access Growing the market

Impact:

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Outreach for Speciality Services

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Outreach for Speciality Services

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Outreach for Speciality Services

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Outreach in 2008
No.of Screening Camps 1,442

Patients examined
Surgeries
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412,683
98,326

Utilization Study at AECS

Only 7% of people with eye problems in village accessed care from eye camps
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Innovation exploring newer approaches to deepen the reach into the market

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Vision Centre
(Primary Eye Care) Covers a population of 50,000 Staffed by Ophthalmic technicians Active case finding at community level Linked to Base Hospital

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Low Cost Wi-Fi 802.11b Connectivity (open spectrum)

Unidirectional antenna Line of Sight 4 MBPS Up to 75 KM

Collaboration with Univ. of Berkeley (PhD students) 23

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Primary Eye Care IT Enabled Centers 30 in Tamilnadu


Wireless connectivity @ 4mbps Consultation with Ophthalmologist at Aravind Eye Hospital

Examination by Vision Centre Technician

Marratech Software for tele-conferencing collaboration

Each patient examined at the Vision Centre is discussed with the A WHO Collaborating Centre for the Prevention of Blindness Ophthalmologist through videoconferencing

Impact
Dramatic Reductions in cost Access to good eye care Increased coverage Scalability: Currently 12 will become 26 by year end Replicated in

Baramati, Maharashtra (Intel) Tripura (Govt. of Tripura & India) will be scaling it up to 60 locations
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Aravind - Operational Model


S y S T E M S & P R O C E S S

Reaching the People

Efficient Service

S y S T E M S & P R O C E S S

PATIENT CENTRED CARE

Financial Sustainability

Giving Value

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Patient Statistics 2007 - 08


Paying Free Total

Out Patient visits Surgery

1,321,317 (55%) 122,900 (43%)

1,074,783 (45%) 162,845 (57%)

2,396,100

285,745

Cataract Surgery: 70% is free


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Productivity

Volume Handled Per Day

6000 Outpatients in hospitals

4-5 outreach screening eye camps


Examining 1500 people Transporting 300 patients to the hospital for surgery

850 1000 surgeries


Classes for 100 Residents/Fellows & 300 technicians and administrators
Making Aravind the largest provider of eye care services and trainer of ophthalmic personnel in the world
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Management Systems

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Ensuring Efficiency & Quality


Practices

Clinical Protocols Standardization of procedures Usage & Balancing of Resources Surgical Techniques & Technology Quality & reliability of resources Medical records Staff Training & Discipline
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Resource Balancing

Quantum & Quality of resources Balance between resources Appropriate use reduces cost

Maintaining the resource quality (skill) - at the required level


Eliminate non-productive activities & waiting time
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Comparison of surgeon productivity


on ai la es nd sh ia

In d

Ba

ng la

In d

ia

ra vi n

de

Bar 1 Bar 2

Th

500

1000 1500 2000 2500

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State-of-art technologies in surgery

Less energy required for doctor Greater safety Ease of use

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Planning for Expected load & Monitoring

Yearly/Monthly Planning Planning for the next day scheduling patient, staff & equipment Planning for supplies & spares Ensuring that resources match expected workload

Expected Patient load Weekly report Monthly report


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Aravind - Operational Model


S y S T E M S & P R O C E S S

Reaching the People

Efficient Service

S y S T E M S & P R O C E S S

PATIENT CENTRED CARE

Financial Sustainability

Giving Value

A WHO Collaborating Centre for the Prevention of Blindness

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Covering the entire spectrum

Aravind Patient Fee Structure


: Rs. 0 (free) : Rs. 50 / US $ 1(valid for 3 months)

Consulting fee

Poor Patients Paying patient

Cataract Surgery with IOL (70% of all surgeries)

Poor patients

: Rs. 0 (- Rs.250)
: Rs. 750 (15$) : Rs. 3,500 6,000

53% Subsidized rate 22% Regular rate 25%

Phaco Surgery

: Rs. 6,500 12,000

Affordable fees - Aimed at Middle Income group


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Financial Viability achieved through


- Trust - Attracts paying patients

Trust Focus on good care regardless of paying capacity Transparency in billing

70% of the paying patient know the services through


word of mouth Comprehensive speciality eye Care

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Financial Viability achieved through


Pricing for paying services Market prices are driven by their costs a reflection of low utilization (inefficiency) and that helps too Aravind charges are at least 25% to 30% less than the market charges

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Aravind - Operational Model


S y S T E M S & P R O C E S S

Reaching the People

Efficient Service

S y S T E M S & P R O C E S S

PATIENT CENTRED CARE

Financial Sustainability

Giving Value

A WHO Collaborating Centre for the Prevention of Blindness

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Quality

Quality always current

Early adoption of relevant technologies Skills & Perspectives upgraded through international visits and exchanges

Exchange of Residents with the leading US institutions Continuous improvements based on patient & employee feedback

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Giving value

Using emerging technologies to reduce the response time to patient complaints Quality Assurance process

Gathering evidence Regular review & follow-up on decisions

Use of Wi-Fi PDAs by Housekeeping staff

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Teaching & Training


Technicians Ophthalmologists

Administrators

Affiliations: MCI, NBE, RCO-UK, JACHPO-USA, MGR Medical & MKU Universities
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Backward Integration

Mission & Objectives

Produce quality products


Provide at affordable cost Support avoidable blindness effort Self sustain and grow

In eighties all surgical consumables were imported & expensive Aurolab was started in 1992 to produce intraocular lenses (IOLs)

Turning apparent disadvantages into realized opportunities


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Intraocular Lens Division

Pharmaceutical Division

Suture Division

Blades Division

Instruments Division

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Making Eye Care Affordable


Impact: Price of IOL came down from $ 80 to $ 4 making cataract surgery affordable
ISO 9001/CE Mark/US FDA approval 7% of global market share in IOL 5 million people see the world through Aurolab implants Patents

Exported to 120 countries


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Sharing makes you stronger


Lions Aravind Institute of community Ophthalmology

To contribute to the prevention and control of global blindness through Teaching, Training, Consultancy, Research, Publications & Advocacy
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Aravind Medical Research Foundation

Microbiology

Community based

Clinical trials

Epidemiological surveys Genetics


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New Research Facility


Inaugrated on 1st Oct 2008 by Past President APJ Abdul Kalam

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Aravind Eye Care System


Hospitals Training Aurolab

Eye Bank

Aravind Eye Care System


LAICO

IT

Out Reach

Research

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Commitment of leadership

Financial Discipline
Willingness to Learn & Change

Attitude for perfection


Passion to eliminate needless blindness

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Recognitions

WHO Collaborating Center National Resources Center for the Govt of India for paramedical training

Resource & Training center for International Agency for Prevention of Blindness
Champalimaud Award, Portugal - 2007 Bill Gates Global Health Award - 2008
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Where change touches many lives only superficially

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Courtesy: Dr Allen Foster

Pursuing Our Mission Eliminating needless blindness

much has been done and much remains to be done . . .


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Intelligence & Capabilities are not enough. There must be the joy of doing something beautiful.. Dr.V

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