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How the internet changed career

Keynote presentation to CEAV conference. Melbourne , Australia

Tristram Hooley

www.derby.ac.uk/icegs

Looking for a job in Australia

http://www.youtube.com/watch?v=QyJDnS5qNvk

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Would you give him one?


Yes No Maybe I would have but there was a grammatical mistake in his presentation

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Have you ever given someone advice


To create an online profile/portfolio to advance their career? To create a video CV? To use their existing network to help advance their career? To build their network to advance their career? To try and engage the whole world in their career building?

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Is this?

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Three changes
The internet changes the context within which career is enacted. This new context requires new skills for effective career management. The internet offers new opportunities to give and receive career support.

www.derby.ac.uk/icegs

Three changes
The internet changes the context within which career is enacted. This new context requires new skills for effective career management. The internet offers new opportunities to give and receive career support.

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

Three changes
The internet changes the context within which career is enacted. This new context requires new skills for effective career management. The internet offers new opportunities to give and receive career support.

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

Dear Lisa Rudgers


Lyndsay Blackwell

http://www.dearlisarudgers.com/

www.derby.ac.uk/icegs

Changing

Curating

Collecting

Creating

The 7 Cs of digital career literacy

Critiquing

Communicating

Connecting

Three changes
The internet changes the context within which career is enacted. This new context requires new skills for effective career management. The internet offers new opportunities to give and receive career support.

www.derby.ac.uk/icegs

How do you deliver careers services online?

Communication
- One-to-one

Automated interaction Information

- One-to-many
- Many-to-many

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Information

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What makes good online career information?

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Effective web writing


Summarise in the title. Summarise again in the first paragraph. Make it easy to scan One point per paragraph Short paragraphs and simple sentences Keep page length down. Use bullet points to highlight key information
[Note: A blog post is a bit different]

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Automated interactions
Tests Career assessments Games Simulations

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Communication: How would you respond?


Dear Careers Adviser
Im a third year English student. Ive got no idea what I want to do with my life. Ive liked University and would ideally like to do another year. Yours T_________

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Whats the appropriate blend


So we need to support individuals to become self-sufficient career managers Engagement is likely to lead to the identification of further need How do you design the appropriate blend?

Technophobes
Face-to-face

Distance learners
Blended
Online

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Youth employability service

https://www.facebook.com/yesbrightonhove?sk=app_288764067835515

Key lessons from YES


Blend services Use online to extend services and facilitate keeping in touch Use online to allow drop in Create resources Write to engage Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work. Journal of the National Institute for Career Education and Counselling 29.

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Communication: Key design issues


One-to-one, one-to-many, many-to-many Synchronous or asyncronous Text, audio or video Sustained or one off Open or closed

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Social presence
Online interactions rob us of many of the social cues that we rely on in normal conversation. We need to work hard to replace them. E.g. Photos Names Information about ourselves

http://blog.penelopetrunk.com/

So where does this leave us

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For more of my thoughts on this


Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: Institute of Career Guidance. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES.

www.derby.ac.uk/icegs

Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe Blog at http://adventuresincareerdevelopment.wordpress.com

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