Professional Documents
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LTD.
GOOD FOOD, GOOD LIFE
COMPANY PROFILE
Name of Company : Nestlé India Limited
Head Office: Nestle House, Jacaranda Marg, "M"
Block, DLF City, Phase II Gurgaon - 122002
(Haryana)
Registered office: M-5A,Connaught Circus, New
Delhi-110001
CMD: Mr. Martial G. Rolland
First factory set up in INDIA in 1961 at Moga,
Punjab.
OVERVIEW
The company’s principal activities
are to manufacture & distribute food
products. Food products include milk
& nutrition, beverages, coffee,
blends, tea, cream, chocolate,
cereals & cooking aids. The
company’s plants are located at
Moga, Samalkha, Nanjangud,
Choladi, Ponda, Bicholim &
Pantnagar. The products of the
PRODUCTS
PRODUCTS
Maggi Tomato Ketchup
MAGGI offers a wide
range of specialty Indian
Sauces which are relished
for their unique taste.
Available in the following
delightful variants:
Tomato Ketchup, Tomato
Sauce, Tomato Chilli,
Masala Chilli, Chilli Garlic,
Tamarina, Tomato
Chatpat, Tomato Pudina
and the all-time-favourite
MAGGI Hot & Sweet
Sauce.
Maggi
Maggi was the upstad
newcorner who came in with a
loud aggressive national burst.
It did not come in with one, but
with a range of sauces in order
to increase market share and
axpand the market by offering
more usage occasions, bring
consumers with different needs
into the Maggi Sauces fold and
weaning away users of different
brands to Maggi. From a market
share of 14% in 1985, Maggi
Sauces now enjoys a share of
about 50% of the market.
The success of Maggi can be
most importantly attributed to
year-round media activity, and
the humorous "it's different"
campaign on Maggi Hot and
Sweet sauce - this campaign
had such an impact that it
literally promoted the entire
range of Maggi Sauces.
Maggi Market Place
There has always been a
presence of good additives
in the Indian household. The
traditional Indian main meal
has chutneys and pickles as
additives while the
quasimeals, where snacks or
ready to eat food is
consumed, use sauce as an
additive. Prior to Maggi
Sauces launch in 1985 the
scenario of the branded and
unbranded sauces market
was such that the Tomato
ketchup was most popular in
the market with 80% market
leaving the remaining 20%
for others.
IMAGE : SAUCES
The Brand
SELLING AND
DISTRIBUTION
Freight Transportation 1608368
and distribution
Advertisement 1722059 3330427
TOTAL COSTS 25480996
Profit 10990836
Total Sales 36471832
Saving on Energy
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