Chapter 2 Organise

NEU

School of Business & Administration

2/Chapter 2

NEU

School of Business & Administration

3/Chapter 2

 Objectives be able to organise your writing.

NEU

School of Business & Administration

4/Chapter 2

Q1: Why do you organise

1) Easy to read and understand. (to receiver) 2) More likely to get the results you want. (to sender) So, organising is as important as planning.

NEU

School of Business & Administration

5/Chapter 2

 Q2: How do you organise what you have planned?

preparing a clear outline arranging the contents to fit the outline.

NEU

School of Business & Administration

6/Chapter 2

 Main types of Correspondence

internal correspondence (the messages you write to colleagues)

e-mail, fax & memo

external correspondence (the messages you write to customers).

e-mail, fax & letter

NEU

School of Business & Administration

7/Chapter 2

 The way you organise the content of most messages is similar.

NEU

School of Business & Administration

8/Chapter 2

 Try to discover the basic outline in most of your correspondence. 1)Read through the memo below 2)Identify what type of content each of the four paragraphs contains

NEU

School of Business & Administration

9/Chapter 2

MEMO
To: All Staff From: General Manager Date: 20 July 200X Subject: Dress Code As you know, we have always enforced a strict dress code. We have now revised this code. I would like to inform you of the changes.

The code for branch staff and office staff is different. As I'm sure you will appreciate, there are no changes for branch staff. All branch staff must wear the correct uniform at all times. On the other hand, if you work in the office, you may wear 'smart-casual' wear. However, on any day that you do meet people from outside the company, please ensure you are dressed in a business-like manner.
Please adopt the new dress code from 1 September. If you have any questions, please call Annie Wong on 2344 7765. NEU School of Business & Administration

10/Chapter 2

 As you know, we have always enforced a

strict dress code. We have now revised this code. background

I would like to inform you of the changes.

writers purpose

NEU

School of Business & Administration

11/Chapter 2

The code for branch staff and office staff is

different. As I'm sure you will appreciate, there are no changes for branch staff. All branch staff must wear the correct uniform at all times. On the other hand, if you work in the office, you may wear 'smart-casual' wear. However, on any day that you do meet people from outside the company, please ensure you are dressed in a business-like manner.
readers information
NEU
School of Business & Administration 12/Chapter 2

 Please adopt the new dress code from 1

September. If you have any questions, please call Annie Wong on 2344 7765. readers response

NEU

School of Business & Administration

13/Chapter 2

Memo
background

Letter
background

writers purpose
readers information readers response

writers purpose
readers information readers response closing marks

NEU

School of Business & Administration

14/Chapter 2

 When writing to customers, you include a salutation (Dear...) and a complimentary close (Yours sincerely / faithfully).

When writing to customers, you add a polite closing. You can also add this closing when writing to colleagues.

NEU

School of Business & Administration

15/Chapter 2

 SOFAR Strategy it'll help you remember how to organise external correspondence.

NEU

School of Business & Administration

16/Chapter 2

Dear Mr./Mrs./Ms./Miss... Salutation Background + Purpose Opening Reader's Information Facts Reader's Response Action Polite Closing Remarks You can also use this outline for memos and internal e-mails. Just leave out the salutation.

NEU

School of Business & Administration

17/Chapter 2

 SALUTATION

Begins with 'Dear'.

Include the reader's name (e.g., Dear Mr. Chan, Dear Ms. Lewis).

NEU

School of Business & Administration

18/Chapter 2

If you know them well, you can use the reader's first name (e.g., Dear John) If you do not know the reader's name, use "Dear Sir" or "Dear Madam". If you do not know if the reader is a man or a woman, use "Dear Sir or Madam".

NEU

School of Business & Administration

19/Chapter 2

 OPENING The Opening includes two parts (and usually two paragraphs): background (referring to previous contact with the reader or introducing a situation) writer's purpose

NEU

School of Business & Administration

20/Chapter 2

OPENING (BACKGROUND)

The background "sets the scene" by referring to a previous contact.

If

you've had no previous contact with the reader, you should briefly describe the situation.

NEU

School of Business & Administration

21/Chapter 2

 EXAMPLES

1) Previous contact: Thank you for your call this morning.

2) A situation: Our annual staff party is coming soon! 3) An attention-grabbing statement or question: Have you heard about...? Our Department Open Day is coming soon!

NEU

School of Business & Administration

22/Chapter 2

Column A With reference to your correspondence of 21 August... Thank you for your call today about... Regarding your request for credit approval...

Column B Thank you for your letter of 21 August. Further to our conversation earlier today... I have just received your request for credit approval.

NEU

School of Business & Administration

23/Chapter 2

Sentences that begin with prepositions (e.g., with, in, further, for, following, regarding) are difficult to write correctly. They are also quite long and therefore more difficult for your reader to understand. So, keep your writing simple by writing shorter, more direct sentences.

NEU

School of Business & Administration

24/Chapter 2

OPENING (WRITER'S PURPOSE) announce complain confirm explain inform notify propose request suggest apologize

NEU

School of Business & Administration

25/Chapter 2

MEMO
To: All Staff From: General Manager Date: 20 July 200X Subject: Dress Code

As you know, we have always enforced a strict dress code. We have now revised this code. I would like to inform you of the changes.

The code for branch staff and office staff is different. As I'm sure you will appreciate, there are no changes for branch staff. All branch staff must wear the correct uniform at all times. On the other hand, if you work in the office, you may wear 'smart-casual' wear. However, on any day that you do meet people from outside the company, please ensure you are dressed in a business-like manner.
Please adopt the new dress code from 1 September. If you have any questions, please call Annie Wong on 2344 7765.
NEU
School of Business & Administration 26/Chapter 2

 Which sentence states the manager's purpose?

I would like to inform you of the changes.

NEU

School of Business & Administration

27/Chapter 2

 Read the two situations below Write an appropriate opening for each of them Situation 1: Reply to a customer who called this morning asking for details about opening a new account. Suggested answer: Thank you for calling this morning asking about how to open a new account. I am delighted to give you the details about opening a Premier account.
NEU
School of Business & Administration 28/Chapter 2

Situation 2: Reply to a customer's letter received yesterday. He want to know why delivery of his order is late. Suggested answer: Thank you for your letter of 28 April about the delivery of your order. I apologise for the delay and would like to explain what has happened.

NEU

School of Business & Administration

29/Chapter 2

 FACTS In this part, provide all the information your reader needs so that they can 1) understand your purpose 2) respond appropriately.

Remember: Only one main idea per paragraph!

NEU

School of Business & Administration

30/Chapter 2

 ACTION
In this section, tell your reader
how to respond? when to respond?

NEU

School of Business & Administration

31/Chapter 2

 For example, if you are writing to invite someone to lunch, what do you want your reader to do? Come to lunch, right? It may seem obvious to you, but you need to make it obvious to your reader, too. That will get the result you want.

NEU

School of Business & Administration

32/Chapter 2

Writer's Purpose:
Reader's Response:

I'd like to invite you to lunch next Thursday. Please call by Tuesday and let me know if you can come.

NEU

School of Business & Administration

33/Chapter 2

What you want your reader to do depends on why you are writing.

Writer's purpose
Invite Confirm Inform Request Complain
NEU

Reader's response
Please call by Wednesday and let me know if you will be able to join us. If we need to make any changes to the schedule, please let me know before Friday. Please adopt the new dress code from 1 September. Please send your bid to us by 15 March.

Please deliver the delayed shipment within three days.

34/Chapter 2

School of Business & Administration

 REMARKS

When writing to customers, end politely and positively. Do this with just one sentence.
But be careful! Try to make your writing sound natural - as if you were speaking to the reader face-to-face.

NEU

School of Business & Administration

35/Chapter 2

Have you ever written sentences like these? Would you actually say them to someone in person? 1) If you have any queries, please do not hesitate to contact me. 2) Assuring you of our best attention at all times. 3) Thanking you in anticipation.

NEU

School of Business & Administration

36/Chapter 2

More natural ways to close a letter: I look forward to hearing from you. I look forward to receiving your order. I hope this information is useful. Please call me if you need any further information. Please call me if you have any questions.

NEU

School of Business & Administration

37/Chapter 2

Summary
In this chapter, you learned how to organise the contents. You learned that, when writing to colleagues or customers, you can follow a similar outline. SOFAR can help you remember the basic outline.

NEU

School of Business & Administration

38/Chapter 2

Salutation Opening Facts Action Remarks

Dear Mr./Mrs./Ms./Miss... Background + Purpose Reader's Information Reader's Response Polite Closing

NEU

School of Business & Administration

39/Chapter 2

There are 10 sentences and 3 other parts of a letter below. Please arrange them in the correct order .
1) Yours sincerely 2) May I suggest that you contact Mr. Ong directly. 3) I am sorry that I was not in the office when you rang. 4) We do have a branch in Singapore. 5) I hope this information is helpful. 6) Dear Mr. Rushford 7) The address is 54 Liu Fang Road, Jorong Town, Singapore. 8) Alex Ribero 9) I am pleased to provide the information you requested. 10) The manager is Mr. David Ong 11) He can provide you with the financial advice you are seeking. 12) Thank you for trying to contact me by phone yesterday. 13) His telephone number is 65 535 1234.
NEU
School of Business & Administration 40/Chapter 2

Dear Mr. Rushford(6)

Thank you for trying to contact me by phone yesterday.(12) I am sorry that I was not in the office when you rang.(3)
I am pleased to provide the information you requested.(9) We do have a branch in Singapore.(4) The address is 54 Liu Fang Road, Jorong Town, Singapore.(7) The manager is Mr. David Ong(10) May I suggest that you contact Mr. Ong directly(2) His telephone number is 65 535 1234.(13) He can provide you with the financial advice you are seeking.(11) I hope this information is helpful. (5) Yours sincerely(1) Alex Ribero(8)
NEU
School of Business & Administration 41/Chapter 2

See you!

NEU

School of Business & Administration

42/Chapter 2