Professional Documents
Culture Documents
Sheelan Misra]
[New Horizon College of Engineering]
[IBM]
INTERNATIONAL
BUSINESS
ENVIRONMENT
International Business
is different
Because
Countries are different
Countries ar e d iff erent ……
……
•Culture
•Political system
•Economic System
•Legal system
International Business Success
Depends upon
Cross cultural literacy
Let’s understand culture!!
• What is culture?
• Social Structure
• Religious and Ethical Systems
• Language
• Education
• Cultural Change
Culture is not static!
Culture evolves over the
time!
Culture-Definition 1