Professional Documents
Culture Documents
CORPORATIONS
Module - 6
Objectives of the module
Multinational Corporations
Vertical Differentiation
Arguments for Centralization
Arguments for Decentralization
Horizontal Differentiation
International Division
Worldwide Area Structure
Strategic Business Unit
Product Division Structure
Matrix Structure
Network Structure.
Organizational Architecture
Totality of a firm’s organization, including
firm’s formal organization structure, control
systems & incentives, organizational
culture, processes & people
Country 1 Coun
GM GM
Product A,B,C Product
Worldwide Area Structure
European Area
Multinational Middle Eastern
Headquarters African Area
Middle East
Far East Area
area
Worldwide Product Division
Structure
Worldwide Worldwide
Products Products
Division A Division B
Area 1
Domestic
Worldwide Multinational Worldwide
Products Products
Division F Headquarters Division C
Area 2
ernational
Worldwide Worldwide
Products Products
Division E Division D
Global Matrix Structure
Chemicals
product
group
Consumer
goods
product group
Automobile
product
group
Network/
Cable TV
Retailing
Magazin
Specialt
Internet
Newspa
Catalog
K-mart
Radio/
Books
Sears
Paint
Line
Line
per
es
y/
Cooking
Entertain
ment
Weddings
Crafts
Gardenin
g
Home
Holidays
Children
6 - 29
Relationships between
headquarters &
subsidiaries
Few subsidiaries can be directly managed
by an MNC
If the number is more, it has to make a
permanent structural relationship between
itself & its subsidiaries
Information Sharing
Resource Sharing
Decisions flow
Co-ordination of activities
Control of operations
Strategy Formulations