The IAC Art Lounge

The IAC Art Lounge Who are we

As an offshoot of Indias largest online art Gallery the Indian Art Collectors has fully established itself as a serious Art lovers Art Bank with connoiseurs all over the world in just 6 years. The IAC Art Lounge is an extension of the same idea on ground : providing great art at affordable prices at a place one can shop at leisure. If ever there has been the perfect place to sit back , relax, listen to perfect music, enjoy some fine food and drink and go through some fantastic art, this is it. Add to this ambience, the fact that The Art Lounge is not open to the public. Meaning it is not a Gallery. In fact the only way a person can enter the Lounge is by appointment only. We value you as a client. Therefore we set aside your time exclusively for you and you friend/friends. There will be no one else.

Market Reach of IAC online

Facts and figures: Footfall per month - Around 25000 people Number of artists associated - Around 900 Number of collectors associated Around 8000 Average no. of paintings on the website Around 8500 Current Revenue (FY 2012) - INR 1 Cr. Current Markets Global Current Customers - HNIs, Socialites, Celebrities etc. Online Exhibitions of featured artists Displayed every fortnightly Thus IAC has become a thriving community of collectors, artists and buyers

Presence in Art fairs: Media Partners for Indian Art Fair 2012 Media Partners for India Art Festival 2012 Preview partners for United Art Fair 2012

The IAC Art Lounge

Art is hardly the common mans cup of tea. An interest in Art separates you from the rest. Knowledge of Art earmarks you as refined and sophisticated. A good piece of Art in your home can be the difference between being a follower to being followed. An understanding of the Artwork you have bought can lead to conversations, discussions and empowers you to lead a talk.

The IAC Art Lounge

What does The IAC Art Lounge offer Affordable, outstanding works from IAC artists all over the country. In house curator advisory Great ambience Great service Exclusivity Invitations to events hosted by The Art Lounge in every major city in the country.

The IAC Art Lounge Art Bank

The IAC Art Lounge will showcase their best artists from a rich repository of works they have acquired from IAC artists in what is called The IAC Art Bank. Artists associated with us have exhibited in various solo and group exhibitions on international platforms in places like Poland, Italy Paris, Germany , Dubai London etc. They have represented India internationally in various Art Summits and recognized through various awards and mentions. The works, which includes artworks and sculptures, cut across the range of established, emerging and brand names in the world of art.

The IAC Art Lounge Business Model

The IAC Art Lounge as a concept is very unusual. It caters to the rich and famous by default. Exclusivity is the driving force behind the whole concept of The IAC Art Lounge. Subsequently, it is open to those who will make an appointmentmuch like a couture store. The idea is to offer a unique experience to a client. The IAC Art Lounge concept will be open to replication in various cities across the country by our Business Associates. The IAC Art Lounge will open with an event and a sponsor, which will be a luxury brand which again will address the same segment for their own promotion. Art and Luxury have always gone hand in hand. Both endorsed by the same clientele, The Art Lounge will provide the perfect place to let it all happen.

The IAC Art Lounge event

The Art Lounge will host events at major cities and invite the hoi polloi of the city for the event. Invitees will include regular buyers of IAC from the city and other HNWI of the area. The same top 10% of the area is a buyer for other luxury brands like BMW, MB, Audi,LV, Gucci, Swarowski among several other brands. The Art Lounge events will provide a platform that will be conducive to the image of any Luxury Brand, in the most aesthetic setting and exposure to a ready clientele at every major Indian city. Products from the above mentioned companies are works of art themselves. The collaboration of the two exclusive brands will produce results that could far exceed expectations. We are therefore looking at high end products. Cross marketing during an event may be in the form of MB giving away original art to a first time MB buyer. Buyers at The IAC Art Lounge events will get invites to special MB events.

Sponsorship details
The IAC Art Lounge is looking at a sponsor who will partner with us 4 events at a minimum in a 12 month calender. The amount will vary keeping in mind the city we will take the event to. The minimum amount being INR 3 lacs per event for a city like Chandigarh. IAC would like to have an exclusive tie up with the most appropriate brand to partner with for all events in the country and subsequently, in the future, abroad.

Why sponsor 1
Access to select customer data Platform to interact with and induct as clients the same select list of clients Branding and other branding opportunity Simultaneous access to HNWI data in multiple cities Associating with the best in Art, wine and food is a winning combination. Celebrity quotient. Branding in the IAC website Display of products and maybe even a presentation on the product to this handpicked select group of individuals.

Why sponsor 2
Among IAC customers are celebrities across the country and abroad. Having built on these relationships, IAC plans to include these celebrities as invitees in their multi city events. Some of their clients are Saif Ali Khan, Mani Ratnam, Twinkle Khanna, Dimple Khanna among several others. Having any celebrity on board will take the event to a whole different level. The sponsor will get huge mileage out of this. The event will get covered by the Press ET, TOI, HT, Indian Express, Tribune, India Today, Marg will cover the events. Typical job titles of our HNI attendees will include: Chief Executive Officers, Chief Financial Officers, Chairmen, MD's and key management of businesses, Entrepreneurs, Chief Investment Officers, Business owners, Socialites