ITC LIMITED 1

IN THE NEXT ONE HOUR…

…
Ø Introduction & History….
Ø Marketing Channels….
...Distribution Network
…Product Decision
…BCG Matrix
Ø ITC Foods: TASTING SUCCESS ? ….
…Ready-To-Eat
…Confectionery
…Staples 2
Ø SWOT Analysis….
Ø Group Analysis….
…Learning Points
…Future Prospects
…Highlights
Ø References….

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 ITC
ONE OF INDIA’S MOST VALUABLE CORPORATION

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HISTORY OF THE
COMPANY….

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Accolades &
Awards….

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ACHIEVMENTS….

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 Product….
What is a Product?
Solutions a marketer provides to its target market
Types of Product

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Categories of consumer

Convenience
Products

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The BCG Matrix for
ITC..

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 Product
Ø Decisions…..
A Product is designed to provide the core benefits
sought by the target market
Ø The marketer offers the benefits through a combination of
factors that make up the actual product
.
Ø Four key factors together help shape the actual product

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 Distribution Channel…
Ø Trade channel covers the distance between
the producer and the consumer
Ø ITC Foods utilizes distribution network
efficiently
Ø Distributes products to more than a million
outlets across the country
Ø Distribution centers located in the major
states
Ø e- choupals - distribution channel where the
farmers are linked to the company
Ø It even uses the services of Panwalaas for
distributing 14
ØDistribution philosophy- that of channel-tailored

ØSupervision process is to avoid overstocking and stock

outs

Ø Frequency of distribution to retail outlets

ØHelp retailers manage their stock better

Øcompany can manage working capital better

ØERP based logistics link-

Distributers-Warehouses-Marketing branches to
its head offices and factories

ØDeveloped a companywide hybrid network

called Project Infoben
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 ITC

AGRI-BUSINESSES
FMCG & HOTELS

PACKAGING
HNOLOGY
INFORMATION & TEC

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 ITC - Business Portfolio

FM CG & HO TELS Agri PAP ERB OARD

CIGR ATE & Bus ines s &
S I.T . PAC KAG IN G 17
The ITC Group...Enduring Values

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The ITC Group...Enduring Values

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Ready-To-Eat…..

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Ready-to-eat…

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Confectionery….

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Confectionery….

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Biscuits….

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BRANDING STRATEGIES….

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Market Share in 2004-05

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Market Share in 2005-06

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STAPLES…

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E-CHOUPAL….

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E - Choupal

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STRENGTHS….

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WEAKNESSES
…

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OPPORTUNITIES….

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THREATS….

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Financial Aspects..
LEARNING POINTS…..

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Continued….

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 Market position…
Outstanding market leader
• Cigarettes, Hotels, Paperboards,
Packaging and Agri-Exports.

Gaining market share

• Nascent businesses of Packaged
Foods & Confectionery, Branded
Apparel and Greeting Cards.

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 FUTURE
PROSPECTS…

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 HIGHLIGHTS……
Economic Performance...
Ø India's largest FMCG Company
Ø Fastest growing Foods business
Ø 2nd largest exporter of agri commodities
Ø Accounts for 2% of country's agri-exports
Ø Gross Income of Rs 16,511 crores (US $ 3.5
billion)
Ø Market capitalisation of Rs 73,207 crores
(US $ 16 billion)
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 Continued….
Social Performance….
Ø Empowering over 3.5 million farmers
through nearly 6,000 e-Choupals covering
36000 villages…
(As at November 2006: 6,500 e-Choupals
covering 38000 villages)
Ø 37,000 children covered under rural
education….
(As at November 2006: 60,000 children)
Ø 2154 women entrepreneurs created….. 47
 Continued….
Environmental
Performance…
Ø Getting closer to zero solid waste
discharge… (through reduction, reuse
and 100% recycling)
Ø Water positive: four years in a row…..
(Creating Rainwater Harvesting
potential greater than net
consumption)
Ø ITC turns Carbon positive……. 48
 REFERENCES…..
• www.itcportal.com
• www.kitchensofindia.com
• www.business-today.com
• www.timesofindia.com
• www.ficci.com
• Marketing Management-Philip Kotler

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Group 5….

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QUERIES….
?
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