STRATEGIC MANAGEMENT

UNIT-I (INTRODUCTION )
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WHAT IS STRATEGY?
The term strategy is derived from the Greek word strategia which means generalship. Concept was emerge in war field. Strategy means A carefully devised plan of action to achieve a goal.

12/22/2013

Prof. Rupesh R. Dahake

WHAT IS STRATEGY?

Thought

Experienc es

Ideas

Insights

Strategy

Goals

Expertis e Expectati ons

Percepti ons

12/22/2013

Prof. Rupesh R. Dahake

INTRODUCTION OF STRATEGIC MANAGEMENT

GLOBALIZATION. HYPER COMPETITIVE MARKETPLACE. CREATING & DELIVERING SUPERIOR VALUE.

CHANGING BUSINESS ENVIRONMENT.

VISINORY & FARSIGHTED. STRATEGY FOR SURVIVE & GROWTH.

12/22/2013

Prof. Rupesh R. Dahake

INTRODUCTION OF STRATEGIC MANAGEMENT

Vision, Mission, Objectives

Crafting a Strategy

Implementing & Executing the Strategy

Controlling

STRATEGIC MANAGEMENT

12/22/2013

Prof. Rupesh R. Dahake

Strategic Decision Making Process

Decision making is a managerial process and function of choosing a particular course of action out of several alternative course for the purpose of accomplishment of the Organizational goals.
Top Management Required Hugh Resources Long Term Impact Future Oriented Multi-business consequences Related to External Environment

12/22/2013

Prof. Rupesh R. Dahake

STRATEGIC MANAGEMENT PROCESS

12/22/2013

Prof. Rupesh R. Dahake

STRATEGY VS TACTICS
Tactics:- finding means to end.

Strategy:- Strategy means A carefully devised plan of action to achieve a goal. Policy:- a program of actions adopted by a person, group, or government, or the set of principles on which they are based

12/22/2013

Prof. Rupesh R. Dahake

STRATEGY VS TACTICS
LEVEL OF CONDUCT

TIME HORIZON

UNCETAINTY

INFORMATION NEEDS

IMPORTANCE

12/22/2013

Prof. Rupesh R. Dahake

STRATEGY VS POLICY

Policy is a contingent decision.

Strategy is a rule for making decision. Policy is a guideline Strategy is a thinking process.

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Prof. Rupesh R. Dahake

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Vision To build benchmark technical institutions where learning is a joy, education is for the tomorrow, Research & Development is pace setting and every one is committed to deliver competent human resource for prosperity and wellbeing of industry, profession and society. Mission To prepare competent, need based human resource and responsible citizens for engineering profession through dissemination of knowledge, development of technical skills and create an environment and commitment of all stakeholders for continuous improvement in performance and quality.
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VISION & MISSION

Vision:-

Mission:-

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Prof. Rupesh R. Dahake

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VISION & MISSION

Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
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