Professional Documents
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COMPETITION ANALYSIS
The Five Forces Model of Michael Porter Stronger the collective impact of the five forces, the lower will be the profitability
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STRONG AND WEAK COMPETITORS what to learn from Strategic Group Maps Do the driving forces favour some groups and hurt others? Does the profit potential of different groups vary due to the strengths and weaknesses in each groups marketing position The closer strategic groups are to each other, the stronger will be the rivalry
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Favourable image or reputation Overall low cost Convenient locations Pleasant, courteous employees in all customer contact positions Access to finance Patent protection
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