Submitted by: Iti Gupta 2nd year (BBA) 5607

It was founded in 1867 by HENRI NESTLE. Was listed no.1 in fortune global 500 as the Worlds most profitable corporation. Ranked no.13 in FT global 2011 with market capitalization of $200 million. Has 449 factories in 86 countries and employs more than 3,28,000 people. Mainly deals in chocolates, milk products, maggi, soup, sauce, coffee, tea, milkmaid, and mineral water etc. Its factories in india are in Moga (Punjab), Choladi (Tamilnadu), Nanjagud (Karnatka), Samalakaha (Haryana), Ponda (Goa)

Uses the same symbols worldwide. think globally and act locally
Product formulation vary to suit cultural differences.

Reduce prices and introduce smaller packages for products to make them affordable has also implemented many promotional schemes. The company has also promoted there products like giving free samples of the new products free with old popular and famous product.

It also came up with products which will target the children like fruitips, milky bar choo, nestle Chinese maggi noodles.

In the spirit of catering to Indian tastes magi introduced magi pickles in five variants benchmarked to give her ghar ka swad.

Nestl launches new campaign for Kit Kat,uses animation for the first time in India. It urges busy youngsters to take a break and notice the fun events in their surroundings.

 In 2006, Nestl became the first organisation to adopt creating share value approach . Nestl has focused its Creating Shared Value efforts and investments on three areas nutrition, water and rural development as these are core to our business activities and vital for our value chain. CSV builds on a strong base of performance in environmental sustainability and compliance

Goals met by Nestle

Eradicate extreme poverty and hunger Achieve universal primary education

Promote gender equality and empower women

Reduce child mortality

Improve maternal health

Ensure environmental sustainability Develop global partnerships

 Milking machines were provided to the farmers maintaining large dairy farms Investing in renewable sources, such as spent coffee grounds and wood from sustainably managed forests as well as solar and wind energy.

As for social responsibility, the company says its education programs have reached 9 million people. And by changing the recipes of its foods, it has eliminated 75,000 tons of trans fat from its products, along with 15,000 tons of salt and 638,000 tons of sugars. Nestl is also the largest fortifier Of foods with vitamins and minerals

Good Nutrition Programme

The main goal of this programme is to instill a basic understanding of nutritional culture among children, parents and teachers, and provide practical experience

Currently, the programme is being carried out in 31 regions of Russia, with 3 more regions planned in 2011. Annually, over 600'000 children in 5000 schools are involved in the programme, and in total it has helped more than 3 million children from 30000 schools to learn about good nutrition.

 Veterinary services are provided free, and medicines provided at wholesale cost Nestl India supports local schools, helps in the maintenance of public parks and green belts, facilitates blood donation camps and health awareness programs Reducing greenhouse gas (GHG) emissions from our operations by improving energy efficiency, switching to cleaner fuels The Nestl Group is one of the first companies achieving the Certification of Clean Industry for all of its factories

FORMS OF CSR ASPECTS:

EMPLOYEE SAFELY: Nestle ensures safety for employees and the improvement in labor quality. This allows the workers to increase their knowledge and skill,which resulted in innovation. Innovation increases the companys comparative advantage in the competition.

ENVIRONMENT:
Nestl planted 750,000 trees in Malaysia to protect the river ecosystem as part of a reforestation project. The company also plans to reduce 5% water per 1 ton of production to above image shows forest reduce water pollution. The seedlings being transported to
planting areas.

SOCIETY:
Nestle has constantly innovating and changing their products to fulfill their customers need. Nestle plans to double number of nutrition and physical activity education around the world

Clean Drinking Water Project And Water Education Programme For Children:
The project has benefited More than 17000 children And even the farmers Were made aware to Make proper use of water during their farming activities .

INDIA:

PHILIPPINES:
SUSTAINABLE COFFEE FARMING TRAINING PROGRAMME: It encourages farmers to plant other crops in-between rows of coffee trees,to provide Them with additional income.

Contract Chilli Farming Project:

MALAYSIA:

Nestl provides the rural farmers with technical Support in the field of Chilli processing. 80% of the chillies produced, are purchased by Nestl which are been used in A proud farmer from MAGGIE CHILLI SAUSE. Kelantan, Malaysia,
Whose chillies are used In

Maggie Chilli sause.

NIGERIA: Quality Grains Project And Awareness Campaign For Controlling Mycotoxins:
Aims at reducing high levels of mycotoxins which effect cereals, dry fruits and nuts due to humidity and poor storage practices.

IN INDIA:

Nestle Agricultural Services

has used the experience gained by nestle in different Parts Of the world to set up a system of direct and Efficient contact with the farmers in India.

Joint Venture For Driver Training:

Nestle Pakistan joined hands with the National Highway and the Motorway Police(NHMP) for Drivers safety training.

IN PAKISTAN:

Ice Cream On Wheels:

IN SOUTH AFRICA:
Nestle recognises the importance of Enterprise development to eradicate Poverty. The ice cream on Wheels initiative was launched 2006

Research for water efficient Coffee bean varieties: screening for plant characteristics related to water efficiency has recently started Particularly in Ethiopia.

IN ETHIOPIA: Water Efficiency Coffee Bean: