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Supporting clients to use the internet for career building

Workshop for the National Careers Service, Oldham, 15th January 2014

By Tristram Hooley (Reader in Career Development)


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Learning outcomes

By the end of the programme learners will: be able to articulate the key benefits and challenges of the online for career building; apply the seven Cs model of digital career literacy to their own practice with clients; confidently use, and explain to clients, key tools like Google and Linkedin; and articulate their own learning goals and development needs in terms of digital career literacy.

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What you said you wanted

The TNA suggested that you were open to new ideas!


Interest in the idea of online safety, copyright and how to avoid the danger of fraud and identity theft.. Twitter Facebook Linkedin

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Favourite website

What is your favourite website? What is your favourite career related website? Has your use of the internet ever supported the development of your career?

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Discuss: What opportunities does the internet offer you in your career?

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What opportunities does the internet offer our careers?

Access to career information


An opportunity to interact with potential employers A place to build and maintain your professional network A place to raise your profile and manage your reputation.

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Making the most of this takes skill

http://www.youtube.com/watch?v=NnwLepUfSFs

http://www.youtube.com/watch?v=DCXlkIojzGc

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Changing

Curating

Collecting

Creating

The 7 Cs of digital career literacy

Critiquing

Communicating

Connecting

1. Changing

http://www.youtube.com/watch?v=vdvo5Fl RqmM

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2. Collecting

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Collecting

Search
Alerts Networks

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Search

Search is the way to find what you are looking for. Different search tools ranging from Google to specialist job sites. Effective searching requires skill and the ability to use techniques like keywords, advanced search and even more technical things like boolean searching. Search takes time and requires you to carefully refine your search as you go.

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Alerts

Alerts are the way to find what is new. Various specialist alerts are available. They are powered by a variety of technologies including email and RSS. More sophisticated alerts allow you to manage and refine outputs in a similar way to search. Using alerts require foresight and an upfront investment of time.

Networks

Networks are a way to make happenstance discoveries. Networks can operate online and offline and use a variety of technologies. Social media is a powerful ways to activate and sensitise your networks to your jobs earch. Using networks requires upfront investment and a willingness to curate your networks.

3. Critiquing

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What do you use to critique online resources?

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Some tools for critiquing

Look at URL Who created the site The date it was last updated Ask Who paid for the site Why the site was created in the first place Consider Whether the information is available elsewhere?

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4. Connecting

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Network type 1

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Network type 2

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Network type 3

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Walled gardens
Safe Private Intense

But Can be dull Lack new ideas Often have too few visitors People dont always come back

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Network type 4 (Real networks)

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What are the best tools for online networking?

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5. Communicating
dEr Sir I wud lIk 2 apply 4 d advRtizd job. I BlEv dat I hav d neceSrE skills required 4 d post & dat I wud b a gr8 aDitN 2 yor team. urs faithfullyTristram Hooley
Dear Sir I would like to apply for the advertised job.

I believe that I have the necessary skills required for the post and that I would be a great addition to your team. Yours faithfully
Tristram Hooley

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What makes for effective communication

With potential employers? With your current boss? With your current colleagues? With your professional network? When approaching someone new? With friends and family?

Does this change across different tools?

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6. Creating

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Discuss

What content could make people in your professional network think more positively about you? What kind of content might be dangerous? What is the minimum?

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7. Curating

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Curating

Manage it by building a narrative Swamp out the bad stuff/less useful Delete things (if you can) that are really damaging Explain the damaging things that you cant delete

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Reflection

What did you already know?

What did you want to learn?

What have we covered?

What do you want to learn next?

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Learning outcomes

By the end of the programme learners will: be able to articulate the key benefits and challenges of the online for career building; apply the seven Cs model of digital career literacy to their own practice with clients; confidently use, and explain to clients, key tools like Google and Linkedin; and articulate their own learning goals and development needs in terms of digital career literacy.

www.derby.ac.uk/icegs

Bibliography
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: ICG. Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby.

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Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe
Blog at http://adventuresincareerdevelopment.wordpress.com

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