PTCL - Pakistan Telecommunication Limited

Group Members : Abdul Khaliq Fahad Ashraf Hammad Wally Hamza Tahir Presented to: Mr. Syed Nawab

PTCL Introduction
(PTCL) is a mega corporation and a leading telecommunication authority in Pakistan. The corporation provides telephonic and internet services nation-wide. Backbone for countrys telecommunication infrastructure despite arrival of a dozen other telecommunication corporations. The corporation manages and operates around ~2000 telephone exchanges across the country, providing the largest fixed line network.

Corporate Vision & Mission

Vision
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'.

Mission
An organizational environment that fosters professionalism, motivation and quality. An environment that is cost effective and quality conscious. Services that are based on the most optimum technology.

"Quality" and "Time" conscious customer service.

Sustained growth in earnings and profitability.

Companys Performance

SWOT ANALYSIS

STRENGTHS
1) Efficient Procurement & Supply Chain Management. 2) Brand Stature. 3) An Integrated Monopoly.

4) Product Assortment (Landline, DSL, V Wireless and Smart TV etc.).

5) Market Leader having market share of 80%. 6) Ethical and corporate social Responsibility.

WEAKNESSES
1) Over employment & low productivity. 2) Slow decision making including extraneous intervention. 3) Complaints due to improper management.

4) Financial Disturbance due to VSS.

5) Corporate culture akin to government departments. 6) PTCL is doing business very well but only to that extent to which customers respond.

OPPORTUNITIES
1) Increasing growth in telecom sector. 2) Expansion by acquisitions. 3) Internet users in the Asia-Pacific region forecast to increase by over35%.

4) Developing countries are striving for communication revolution.

5) Low tele-density of Pakistan 36%. 6) PTCL can show its interest in educating people & increasing literality rate.

THREATS
1) Market Saturation. 2) Growth Potential of cellular companies. 3) Ability to attract and retain quality Professionals.

4) Acquisitions and alliances by competitors.

5) Competitors high ability to attract and retain quality Professionals. 6) Strong intervention of Government Policies.

TOWS MATRIX

TOWS MATRIX
T4 - Acquisitions and alliances by competitors. W6 - PTCL is doing business very well but only to that extent to which customers respond.

W5 - Corporate culture akin to government departments. T6 - Government policies can affect the performance of PTCL.

W1 - Over employment & low productivity. T5 - Competitors high ability to attract and retain quality Professionals.

MWBs

MWBS
1 ) They must adopt effective system to satisfy Stakeholders - T4W6 When PTCL gets complaints from client, they dont reach on time on the complaints and this all is done due to inefficient Data Bases and management of data bases, so in this case PTCL must adopt effective data bases and ask their employees strictly to update the data bases on daily bases.

2) Improve Corporate Culture Practices - W5T6 Since from the beginning PTCL has been a Governmental organization that is why the external factors have a lot of influence on its culture. The management should try to improve the corporate culture practices by setting examples themselves and try to follow all the values. The root cause of almost every problem that PTCL has, if this problem is solved PTCL will overcome most of its weaknesses.

3) Downsizing and changes in HR policies - W1T5 Due to a lot of government's influence in the past, a lot of unnecessary hiring was done which not only increased the cost but also decreased the productivity. A lot of highly qualified professional staff left because they were not able to change HR policy because of strong political intervention and labor union has always stopped the management if they ever opted for downsizing making it a huge weakness for PTCL.

BAPs & SAPs

MWB1: They must adopt effective system to satisfy

Stakeholders BAP1.1 SAP 1.1.1
PTCL should improve customer services. Move from paper work to computerized system
Major milestone: Computer application Exit point : Effective system started Responsibility : Management and IT

SAP 1.2.1

Online complaint services

Major milestone: Network development Exit point : On time complain processing Responsibility : Management and IT

SAP 1.3.1

Same services for all kinds of customers

Major milestone: Workshops on racial and ethical values Exit point : Accurate employee perception Responsibility : Management and Training

MWB1: They must adopt effective system to satisfy

Stakeholders BAP 1.2 SAP 1.2.1
PTCL should expend their product line. Starting a new business line under collaboration
Major milestone: feasibility report approval Exit point : sale of new product Responsibility : BOD, Management

SAP 1.2.2

Out-souring the Mobiles phone manufacturing

Major milestone: vendor selection Exit point : customer satisfied with product Responsibility : Management

SAP 1.2.3

Introducing 3G Services
Major milestone: Government permission Exit point : growth in market share Responsibility : Management

MWB2: Improve Corporate Culture Practices & Business Operations

BAP 2
SAP 2.1
PTCL should be privatized. Government intervention removal
Major milestone: ESOPs offering Exit point : Employee is also owner Responsibility : BOD

SAP 2.2

Gov't shares should be 40% must privatized

Major milestone: Agreement of shareholder Exit point : Agreement achieved Responsibility : BOD

SAP 2.3

SOPs revision
Major milestone: major stakeholder meeting Exit point : Improved system performance Responsibility : CEO, Managers

MWB3: Downsizing and changes in HR policies

BAP 3

PTCL should improve employee skill.

Training programs for employees Major milestone: Conducting TNAs Exit point : Employee progress Responsibility : Line Manager, Training
Action based learning

SAP 3.1

SAP 3.2

Major milestone: Real problem selection Exit point : Employees are able to manage problems Responsibility : Line Manager, Training

SAP 3.3
Reward recognition program Major milestone: Budget approval Exit point : Employees motivation to create value Responsibility : HR, Management

SAP 3.4
VSS program
Major milestone: Selection of redundant employees Exit point : Employees sign off for scheme Responsibility : HR, Management

THANK YOU