Professional Documents
Culture Documents
Launch
a New Product
Perri Cebedo and Associates
Sales and Marketing Training International
■ To determine:
– Target Market
– Market needs
– Positioning and strategy
– New product strengths and weaknesses
– Company strengths and weaknesses
– Packaging/ pricing
■ Marketing Plan
– Anticipated date of registration approval
– Update of SWOT analysis
■ Preparation of training materials
■ Clinical trials or seeding trials
■ Organization of scientific meetings
■ Participation at regional congresses
■ Final marketing plan
■ Formulary kit
■ Product monograph
■ Collection of key clinical studies
■ Seeding trials expanded
■ Profiling target MDs
■ Action plans per territory
■ Handling MD resistance
■ Post launch bulletin
■ Producing the Audio Cassette Training Program, Post
Launch Feedback
■ Revising plans