Group Members

Name Pinal Parsana Tamanna Patel Shivani Rajguru Swati Surelia Mansi Shah Roll no. 27 32 38 47 54

Objective of the presentation:

Analysis of the challenge faced by the multinational organization, in maintaining, growing or divesting its business. (as per requirement of the EBM 587) To make audience aware of the General Motors (Management style, marketing strategies, distribution network etc.)

Contents
Introduction Vision of the company Mission of the company Brand of the company List of countries by motor vehicle production Model of Chevrolet available in market Environmental Analysis Competitors Analysis SWOT Analysis Threats Core Competence Financial Results

Introduction

The worlds second largest auto manufacturing company. Situated in united state with its head quarter at Detroit, Michigan. About 209,000 people are employed in the company in the major region. The business has been speeded in about 120 countries. The General Motors installed the world's largest rooftop solar power at their Zaragoza Manufacturing Plant in the fall of 2008. The Zaragoza solar covers about 2,000,000 sq. ft. of roof besides, it comprises about 85,000 solar panels.

Brand of the company

Baric GMC Chevrolet Cadillac Daewoo Holden Isuzu Jiefang Opel Vauxhall and Wuling

Vision of the company

GMs vision is to be the world leader in transportation products and related services. We will earn our customers enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people."

Mission of the company

"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stockholders will receive a sustained superior return on their investment."

SLOGAN OF GENERAL MOTORS.

General Motor Company in different continental

1. North America GM is primarily focusing on Chevrolet, Cadillac, Buick, and GMC in North America which are its core brand. 2. Asia The Buick brand has a strong market in China. In 2004, the Cadillac brand and Chevrolet in 2005 were exported to China. GM and the Chinese company SAIC had a joint venture on March 25, 1997 and the company manufactured the vehicles locally in Shanghai. But the Shanghai GM plant officially opened on December 15, 1998 and the first Chinese-built Buick came off the assembly line.

 The sales were increased by GM in China in March 2010 by 68 percent to 230,048 vehicles. Besides, GM increased the sales in U.S. by 22%. And it was noticed that the company would be able to sell more than 2 million vehicles in China in 2010. 3. Africa In 1920, General Motors was established in Egypt with the purpose of assembling the cars and light pickup trucks for the local market. At about the mid of 1950, the GM withdrew from the Egyptian market. But the year later, the Ghabbour Brothers, till 1990, started to assemble Cadillac, Chevrolet and Buick models. The General Motors Egypt was founded in 1983 by GM and Al-Montour Automotive Company. It is currently only the manufacturer of traditional GM branded vehicles in Egypt.

List of countries by motor vehicle production

14,000,000 2,049,762, 4% 2,170,078, 5% 2,632,694, 5% 10,000,000 12,000,000 1,557,290, 3%

3,182,617, 7% 3,512,916, 7% 5,209,857, 11% 5,711,823, 12%

13,790,994, 29%
8,000,000 7,934,516, 17% 6,000,000 Series1

4,000,000

2,000,000

China

Japan

United States

Germany
India Mexico

South Korea
Spain

Brazil
France

Model of Chevrolet available in market

Chevrolet Beat Chevrolet Spark Chevrolet Aveo U-VA Chevrolet Cruze LT Chevrolet Captiva LTZ AT Chevrolet Tavera Chevorlet Optra

 GM and the entire auto industry are currently challenged with the perfect storm. The auto industry is being hit by a weak US and global economy, rising fuel prices, and social and political environmental concerns and issues. In order to overcome these potential threat, GM should consider mass producing a range of alternative fueled vehicles, i.e. fuel cell, electric, and hybrid.

 The major competitors of General Motors are domestic companies like Damiler Chrysler & Ford Motor and foreign companies like Toyota Motor & Honda Motor

 Strengths
1. Large Market Share Although GM's market share in the US has dropped it is still very much competitive at 26 percent. They also have an increasing share in the Chinese market. 2. Global Experience 3. Variety of Brand Names GM has been the automotive leader for the majority of the last century. A reason for that is the wide variety of quality brand names that appeal to all target markets. The current GM brands include: Chevrolet, GMC, Cadillac, Buick, Pontiac, Saturn, Hummer, Saab, Daewoo, Opel, and Holden.

4. GMAC (General Motors Acceptance Corporation) Customer Financing Program Since its establishment in 1919 it has proven to be GM's most reliable source of revenue.
5. On Star Satellite Technology Developed in 1996 On Star currently has over 3 million subscribers and is standard on all GM vehicles. This technology allows the vehicles to be tracked in the event of an emergency or theft. It also allows the driver and or passengers the ability to communicate with On Star personnel at the click of a button.

1. Rising Fuel Prices

With GM being a large producer in both trucks and SUV's, sales have drastically decreased due to the lack of fuel efficiency. The rise in fuel prices has played a significant role in creating the opportunity for development of both hybrid and more fuel efficient vehicles. 2. Growth of Competitors Toyota took the first step in the direction of hybrid technology and has since drastically grown and become the questionable automotive frontrunner to start the 21st century. 3. Pension Payouts. Part of this threat is their own doing and is simply unavoidable. GM is responsible for providing generous pension benefits to its employees, which at the time seemed like a great idea, however they are now experiencing problems as more and more people begin to collect.

4. Increased Health Care Costs GM, like many large companies with quality employee health care benefits, is experiencing a large financial hit that only gets worse as time continues. 5. Rising Supply Costs, i.e. Steel This threat affects the entire automotive industry and forces each company to cut manufacturing and production costs as much as possible, without taking away from the quality of the product.

 The core competence of General Motors is innovation. In 1911, it conceptualized engineered and commercialized the self-starter engine for the first time. In 1926, its product Cadillac was the pioneer in devising a nationwide service strategy. In 1996 General Motors introduced On Star satellite technology. Other new car concepts include mini cars such as Chevy Aveo. However in the case of hybrid vehicles, General Motors was unable to keep up to the pace of the market demand

 Based on the GMs consolidate net sales and revenue, it shown that General Motor Corporation revenue has been falling to $ 192.6 billion in 2007 from 193.5 billion in 2004. GM incurred a consolidated net loss in 2007 of $ 10.6 billion, compared to net income of $ 2.8 billion in 2004. In the last 1990s, GM had regained market share up $ 80 a share. In 2000, the interest went up by the Federal Reserve to quell the stock market and a severe stock market decline following the September 11, 2001 attacks. Due to this factor, it affected a pension and benefit crisis at General motors and many other American companies. The current stock market price of General Motor sare falling between $28- $29 per share. It has been falling down gradually in the past six years General Motors North America market share in 2007 fell to 25.5% compared to 26.7 in 2004.Decreased in market share also due to sales declines in segment where GM has high volume such as large, sport, utilities, mid-sized, utilities, and midsized cars.

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