Professional Documents
Culture Documents
Mobilink
Group Members
Ahsan Arshad Faizan Khalid Hina Qaiser Madiha Saeed Maheen Chaudhry Nida Nabeel Zunair Ahmed
Competitors Analysis
Nida
Ahsan
Strengths
Mobilink Considered very strong and reliable Warid Superior product quality for customers Good network coverage Ufone Offers the most reasonable prices for its users Second largest market share Telenor Multinational company Zong Strong image of parent company Superior First to offer Customer Care network portability
Capture Highest market share Good reputation not only in terms of number of among customers subscribers but also in terms of revenue Covering over 10,000 cities, towns and villages across the Pakistan Signed bilateral roaming agreements with 50 operators Good packages according to the target market Liberal policies for IT investments
Subsidiary of PTCL
Weaknesses
Mobilink Most expensive telecom company both in call rates and SMS
Warid
Bad image
Large number of large equipment makers Nortel, Lucent, Cisco, Nokia, Alcatel, Ericsson, Tellabs Dilute bargaining power Limited pool of talented managers and engineers
Barriers to Entry
Capital intensive High fixed costs Access to finance Telecom License Operating and management skills are scarce
For high-speed business networking needs Broadband Internet services Satellite links Internet: it is becoming a viable vehicle for cut-rate voice calls Delivered by ISPs - not telecom operators "Internet telephony"
Industry Competitiveness Cut throat De-regulation in 2000s lower prices and more exciting services. High exit barriers
Threats of Substitutes
Bargaining power of buyers is rising switching costs are relatively low for residential telecom customers For larger business customers
Problem Identification
Mobilink Post Paid Lost of Brand Identity
Mobilink Indigo
Questionnaire
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