PROJECT BLUE PRINT ON

FACTORS INFLUENCING BUYING TWO WHEELERS IN HUBLI-DHARWAD

By: Team LEAD BLUE

EXECUTIVE SUMMARY

Introduction: India is the second largest producer of the two-wheelers. The two wheeler

segments contribute the largest volume amongst all the segments in automobile industry.
The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. Scooters, motorcycles and moped. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters

cover a major segment. Bikes are considered to be the favourite among the youth
generation, as they help in easy commutation.

Background: Indian two wheeler industry is as old as 56 years. Bajaj auto began trading in imported Vespa scooters in 1948. Until the mid 80s there were only three major motorcycle

manufacturer in India namely Raajdoot, Escort and Enfield. The two wheeler market was
opened to foreign manufacturer in the mid 80s. In 1984 hero group entered the market in joint venture with japans Honda group.

Problem Definition: This study is mainly conducted to identify the problem faced by the dealers of Hubli-Dharwad with respect to customers buying preference of two-wheelers on the basis of price, brand, feature, look, mileage, engine power and also on their demographic factors like age, income level, occupation, and status. Objective:

To identify the factors that influences the customer to purchase the twowheeler.
To find out how the customers are motivated and encourage purchasing 2-wheeler.

Approach to the problem

Attempt will be made to collect both primary and secondary data. Primary data will be collected by holding formal discussion with the customers.

Questionnaire will be prepared for customers containing questions aimed at collecting most essential data for ascertaining and analyzing the topic.
Secondary data will be collected by using organization reports and business magazines, etc.

Research Design

Descriptive research Non-probability sampling- Convenience Sampling Sample size- 1000

Data Collection

Primary data The primary data will be collected by interviewing the customers with the help of carefully designed and structured questionnaire.

Secondary data
The secondary source of data will be mainly collected through the companies reports, websites, journals, magazines, and through the help of the companys booklets.

Data Analysis

The data collection will be processed and simplified in the form of simple statistical tables and graphs. Graphs will be used to interpret the data. The data will be shown in terms of percentage and systematically arranged so that no misinterpretation takes place and errors can be minimized.

Reporting

Every fifteen days from the date of commencement till completing the project. Reporting to project guide Dr. M. N. Manik.

Cost and Time

Cost of the project Time to complete the project is three months.

Sl.no 1 2 3 4 5 Particulars A4 paper Binding Print & Stationary Traveling expenses Miscellaneous Expenses Total Quantity 3 (bundle) 2 (copies) Amount 800 500 1500 2000 2000 6800

Appendices

Websites Magazines

companys booklets
Text books

THANK YOU