MANAGEMENT GURUS

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C.K. Prahalad

"Strategy is about stretching limited resources to fit ambitious aspirations."

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Introduction
Prahalad was born and brought up in Coimbatore. Started his career at a young age of 19 at the Union Carbide after taking a degree in Physics. He was ranked as the world's most influential business thinker in he hinkers !" list C.#. Prahalad is famous as the father of the concepts of core competency and the fortune at the bottom of the pyramid

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Journey Of Life
$fter graduating from Har%ard& Prahalad returned to his master's degree alma mater& the 'ndian 'nstitute of (anagement $hemdabad )ut he soon returned to the United States in 19** + was hired by the Stephen (. ,oss School of )usiness at the Uni%ersity of (ichigan& where he ad%anced to the top tenured appointment as a full professor 'n -""!& Prahalad earned the uni%ersity's highest distinction& .istinguished Uni%ersity Professor. /n $pril 10& -"1"& Prahalad died of a pre%iously undiagnosed lung illness in San .iego

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Journey Of Life
1raduated from Har%ard

'n $pril -"1"& died of a lung illness in San .iego

(aster's degree in ''( $hmadabad

'n -""!& .istinguished Uni%ersity Professor

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'n 19**&Hired by the Stephen (. ,oss School of )usiness as full time professor
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Achievements
/ne of the top ten management thinkers in e%ery ma2or sur%ey for o%er ten years $ brilliant teacher at the Uni%ersity of (ichigan

(ember of the )lue ,ibbon Commission of the United 3ations on Pri%ate Sector and .e%elopment 4irst recipient of the 5al )ahadur Shastri $ward for contributions to (anagement and Public $dministration presented by the President of 'ndia in -"""
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Well Known Works in Corporate Strate y

he Core Competence of the Corporation

he 4ortune at the )ottom of the Pyramid

he 3ew $ge of 'nno%ation

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!onors and awards

In 2009, he was awarded: Pra%asi )haratiya Sammaan Padma )hushan 'third in the hierarchy of ci%ilian awards' by the 1/' 3amed as the world's most influential business thinker on the 6 hinkers!".com7 list& published by he imes

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"he #ottom of $yramid

Pri%ate 8nterprise

Civil society organizations & local govt.

8conomic
.e%elopment and Social transformation

.e%elopment and aid agencies

)/P consumers )/P entrepreneurs

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Way of Lookin a company

Diversified company Core Products Tree

Major Limbs

Business units

Smaller Branches

End Products

Leaves and Fruit

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Important Issues pointed out %y him

Global Integration

Local Responsiv-eness

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Way of Lookin at any Or ani&ation

Core competencies of the organization and leveraging on it

Idea of looking at poor as source of profit than an object of charity

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What made him a 'ana ement (uru ) *+Is,

'nsightful and definitely pro%ocati%e 'nteresting combination of an academic and a practitioner. 'ntellectual thought Process formulated by obser%ing businesses in action 'mpressi%e and intelligent communicator par e9cellence and had ability to focus on the emerging scenarios

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