Professional Documents
Culture Documents
Non-store Retailing
Direct Selling Telemarketing Automatic Vending
Non-store Retailing
Direct Selling -direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office. 2 Kinds: 1. Door-to-Door 2. Party Plan
Non-store Retailing
Direct Selling
Door-to-Door Party Plan
Non-store Retailing
Direct Selling Telemarketing Automatic Vending
Non-store Retailing
-using the telephone to interact with and sell Telemarketing directly to consumers.
Non-store Retailing
Direct Selling Telemarketing Automatic Vending
Non-store Retailing
-Non-store retailing that makes it possible to serve customers where stores cannot. Automatic Vending
Non-store Retailing
Direct Selling Telemarketing Automatic Vending
Non-store Retailing
-Online retailing allows consumers to search for, evaluate, and order products through the Internet.
Online Retailing
Non-store Retailing
Direct Selling Telemarketing Automatic Vending
Non-store Retailing
-Using advertising to contact consumers who, in return, buy products without using a retail store 3 kinds: 1. Direct Mail 2. Catalog Retailing 3. Televised Shopping
Direct Marketing
Non-store Retailing
Direct Marketing
Direct Mail Catalog Marketing Televised Shopping
Non-store Retailing
Forms of Non-store Retailing
High
Active customer involvement
Direct Marketing
On-line retailing Direct selling Telemarketing
Automatic vending
Retail Management
The Retailing Mix
Product Personnel Promotion
Presentation Price
Place
Retail Management
The Retailing Mix
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery
Consumers
Personal selling Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales
Retail Management
The Retailing Mix
Personal selling Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery
Consumers
Retail Management
Physical Distribution
Personal selling Consumers Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery
Retail Management
Presentation of the Retail Store
Trends in Retailing
Trends in Retailing
Entertainment
Trends in Retailing
Customer Management
Trends in Retailing
The Wheel of Retailing
2. Outlet now has: Higher prices Higher margins Higher status As more time passes, outlet adds still more services 3. Outlet now has: Still higher prices Still higher margins Still higher status
Trends in Retailing
Accelerated development
Profit Market share
Maturity Decline
Department stores
Malls (?)
egift Advertisement