Professional Documents
Culture Documents
Agenda
Speaker Background Use and Importance of Roadmaps How to create effective Roadmaps Lessons learnt Q&A
Speaker PM Background
Enterprise software focused
Sun: Solaris 7 Sun: Sun Clusters 2.2 and 3.0, Solaris Enterprise Server 1.0 Sun: NetDynamics 5 iPlanet: NAS 4.0, iAS 6.0 Covigo: Mobile Applications Server: Multiple Releases
Importance of Roadmaps
Establish leadership and vision Useful to allocate resources Motivational tool for inter company stakeholders Plan for executing corporate strategies and direction Tool to get everyone on same page
Large Corporations
Customer Retention and increase barriers to switching Effective competitive signaling and positioning mechanism Input and Audience: customers Lower Relative importance (smaller scale/departmental level) Evolutionary Product packaging an effective component Market timing affected by external factors Longer time frames Rigid procedure oriented process.
Roadmap Process
Big Company
Bottom up process. Many steps before decision maker approval Multiple committees and teams Longer Adherence to Big Rules Input from existing customers and sales BMFO (Building a Market Focused Organization) process
Roadmap Process
Startup in Early Market
Initial roadmap based on strategy and business plan Two month MRD cycle (based on predefined target markets). Visits to customers, subject experts, partners etc. Research results in updated business plan Detailed competitive analysis. High level product roadmap. Feedback from analysts. One approach: known requirements, catching up, leapfrogging the competition (revolutionary) Consensus reached in one meeting: CTO, Eng, Products, Sales, Marketing Flexibility. Constantly evolve to support changing company strategy. Initially inward focused.
Lessons Learnt
Exposing roadmap information: risks vs rewards Importance of keeping engineering and sales in sync on a continuous basis Leveraging analysts for input Much tighter relationship with sales: product features, product numbering, release cycles etc. Hiring: A great team makes all the difference Products as an effective differentiator