Recipe cards Task 2

Patrick Gouldsbrough

Contractual Brief
Definition
A media corporation signs an agreement to carry out a project to make a set product, in a set time scale, ith a set fee for them to be paid! "f any of the abo#e elements of the contract are breached by either the client or the media corporation commissioned to make the product, legal action could be taken against the accused party! $ometimes it is a genuine mistake on one of the parties parts, such as% lack of or too much pay or an added part to the brief, ithout gi#ing the corporation e&tra time! "n these cases, a negotiation 'mentioned later( ill be set up to sort out the issue and hopefully resol#e the problem raised! "t)s key that the contracts are read before they are signed, this is to ensure that the corporation don)t sign anything hich ill disad#antage or affect them in the long run! This could be to do ith the pre#iously mentioned pay, time scale or terms of contract!

Advantages
"f you ha#e an issue ith the brief or the ork you are carrying out, as ell as the terms, you can flag the issues, here as a #erbal contract ouldn)t allo you to *uery it, due to the agreement not been noted do n! "t)s legally binding and is pretty difficult for the client to get out of the terms!

Disadvantages

+ormal Brief
Definition
A client produces a brief to gi#e to the media company hich they ha#e commissioned to make a specific product! All this brief does is establishes hat they ant them to make, the terms, like stated in the last section, ill come later during the negotiation section! The formal brief only contains the product the client ants producing, nothing more, any added information ill be discussed and then gained by the media company and later planned negotiation talks, here things like fees, time scales and terms of contracts ill be discussed! ,#en though this brief type does state information about a product, hich are then transferred bet een the t o companies and then agreed on, it is not a legal binding contract as of yet, this comes later at negotiations!

Advantages
The company commissioned to make the product isn)t pressed into actually making the product yet, due to it not been legally binding! $igning the contract before they)#e found out fees and time scales ould not be beneficial to the commissioned company, due to potential unfair terms been added by the client! "t gi#es both parties time to think of terms top the contract, instead of been rushed into making unreasonable and unfair terms!

Disadvantages
A contractual contract ith fees and time scales may not ha#e been properly re#ie ed by the client, due to them anting the product *uickly, so the commissioned company could potentially make more money if they had a

"nformal Brief
Definition
This brief solely e&ists on a #erbal contract, hich no physical paper copy of the contract e&ists! "nstead of ha#ing it ritten out in terms of pay etc!, it is discussed bet een the client and the media company ho ha#e been commissioned to make the product! "n certain circumstances, due to it been an informal brief, a completion date might not be set! This maybe due to the company not anting the product straight a ay, or the client is substituting some of the fee in e&change for more time!

Advantages
This brief is rela&ed and doesn)t put masses of pressure on either side, due to a time limit sometimes not been set! This can ho e#er mean that the commissioned company take their time and keep the client aiting! -n the other hand, if this does happen, the client on)t gi#e any future business to this company, so it)s not in the media companies interest to take a long time!

Disadvantages
This contract is a risky one because it doesn.t ha#e a set contract, so either party could try and e&ploit the other out of money, time! This can sometimes get to the point of a la suit, especially if lost of potential money could be made by the client company for the product!

Co/-perati#e Brief
Definition
This brief is e&plicitly designed for t o or more companies and in#ol#es them getting hired by the client to design the same product, hich they ill ork together on! -ccasionally a disagreement occurs bet een the t o or more companies, hich ill ha#e to be resol#ed through a negotiation! The negotiation ould in#ol#e the companies hich aren.t happy about the brief, and dependant on the nature of the disagreement, the client may get in#ol#ed also! The result of the negotiation ill be a ne brief hich ill satisfy all the companies ithin the project! +or this reason it ould be beneficial for all the companies to be a the negotiation, so they can agree and disagree ith the ne terms, until e#ery term is complete!

Advantages
The more companies that are in#ol#ed, the faster you can finish the project 0ue to there been more than one company and the client, negotiation bet een the t o could get you more money, instead of the commissioned company being bullied by the client, ith the threat of losing the project!

Disadvantages
The o#erall fee ill ha#e to be shared by the companies, this ill normally be a massi#e fraction of hat you ould ha#e recei#ed, had you got the contract on your o n! The fast nature of the project means that you may be ithout ork after the project! The longer you can be in a

1egotiated Brief
Definition
$imilar to the last brief type, if t o or more companies ha#e a disagreement, this brief ill be the resultant one that they all agree on! This ould mean a ne brief ould be created to please all parties in#ol#ed in the project, this time it ill in#ol#e the client, due to the brief, hich they created, been changed! This could entail the #isual style of the product, hich one company belie#e on)t sell! A change of content, as ell as making sure the gi#en product is still ithin ethical and legal boundaries, if one, or all the companies think the product is starting to drift do n the illegal or unethical path! "t is important for the companies to resol#e the issues *uickly and fairly, mainly for the clients sake, due to the continuation of the project after the negotiation has been completed!

Advantages
This brief allo s the company and client to ork together to get e&actly hat they ant out of the brief! 2o e#er, not e#eryone can al ays get hat they ant and one or more companies must compromise! 3egal and ethical issue can be resol#ed in this brief, ho e#er, it isn)t e&clusi#ely this brief that can change these aspects, most briefs can, due to it been paramount to e#ery company, not to get sued!

Disadvantages

Commission Brief
Definition
This type of brief in#ol#es a large media organisation contracting or hiring an independent media company to design and produce a media product for them! This therefore means an e&ternal client isn)t in#ol#ed in the first initial parts of the brief, so isn)t in#ol#ed in the negotiation of the brief due to this! 2o e#er, a client may come into the negotiations later on, if the large media company decide to sell their product on to e&ternal clients! This ould then mean that these negotiations ouldn)t in#ol#e the independent company, just the client and the large media company, unless other ise agreed in the pre#ious negotiation! -f course, a fee ill be paid to the independent company, for the product they ha#e pro#ided, but may not recei#e the products profits, unless they ha#e negotiated a cut ith the large company at the negotiation stages!

Advantages
This brief gi#es the smaller companies business, not just the big companies hich other briefs focus on! This brief needs one company in it to be small, due to a big company outsourcing ork to it, here as t o large companies ouldn)t ork like that! They ould either use this brief or produce products 4in house)! 5nlike the co/operati#e and negotiated briefs, this brief is bet een t o companies and therefore is less likely to breakdo n o#er unfair terms, due to the number of companies been lo ! ,#eryone is getting a financial fee j some ay! ,#en though it benefits some more than others, e#eryone is getting a fe of some sort!

Tender Brief
Definition
This kind of brief is uni*ue to all the others, and is slightly similar to a competition brief! This brief in#ol#es a client publishing an ad#ertisement, hether it be internet or poster form, that they need a product to be made! After this, a range of production companies ill design a proposal and a financial breakdo n of costs, hich ill then be pitched to the client! "f this client is a big and successful client, there might be a range of companies competing for this contract, due to the financial gain, hile a future contract may be a#ailable if they complete the task to a high standard! The final stage of this brief in#ol#es the client selecting the best proposal and offer from the production companies! 6hile the potential financial gain the client could earn, they also must think about the cost of the project, is it too near to the profit made7 "s this companies fee feasible and ill the project sur#i#e ith this company7

Advantages
This brief allo s the client to get a company that ill actually do the job, not just a company that they ha#e met for negotiation! This is due to all the other briefs not re*uiring independent or production companies to pitch their ideas, therefore, the client can)t be 899: certain they)#e got a reliable company! -n the other hand, a pitch doesn)t make a company reliable, it just makes them good sales representati#es!

Disadvantages

Competition Brief
Definition
This brief type is an unusual and uni*ue brief, compared to e#ery other brief! The competition brief is open to all production companies to participate against one another for the one opportunity of making a product for the client! This brief, unlike the others, doesn)t re*uire just one company to make a product, e#ery company ho ants to participate makes one! After the entry stage, the client then re#ie s the products, in this case a media product, and judges one piece to be the inner! This competition is usually free to enter, due to the client anting a lot of entries for this competition! ,#en though some of the entrants maybe strong, the client only has to pay the inner of the competition brief, only if there as a financial incenti#e in place! $ometimes another perk is the reason for the competition, but if it)s not a great re ard, companies may decide to not enter and the client ill ha#e fe entries and little choice!

Advantages
"n the clients point of #ie , there is not an aspect in hich they are losing! They get to look at many ideas and could take some as their o n, due to them not been patented yet, as ell as getting a final product also! As for the financial loss, this type of brief doesn)t usually offer much if any re ard!

Disadvantages
The production companies ill only benefit if they are a small production company and not a large, big profit

<y Brief
Which type of brief is being used in the recipe card project? Explain your response.
The #egetable society brief is an e&ample of a formal brief! " think this because it has the things you need to complete, time scales etc! 6hile it does ha#e elements of a contractual brief, it doesn)t actually feature a contract as such! The ne&t stage of this brief ill no be to negotiate the brief ith the client, hich ill unco#er things like% time scales, cost and terms of contract, before " sign the contract! Features the brief has to suggest a formal brief: The formal language that is used The lack of fees and time scale e&plained, hich rules out a contractual brief 1ot mentioning another company or future client, so a co/operati#e and tender brief is ruled out!

Reading the Brief

Why is important to thoroughly read your brief?
The main reason you read a brief thoroughly is to ensure you don)t miss anything asked of you, hile also ensuring that the terms of the brief are reasonable and clear! The terms and guidelines may come at the negotiation stage, but you still must read the brief, just in case they are included! "f they are, these can be negotiated hen " meet the client at a negotiation meeting, here " ill ask all the *uestion " ant to ask regarding the brief! hings that could be included !hich you must read and "uery if necessary: The fees The time scale The specific instruction of a product The guidelines you must follo All the legal and ethical terms 'this could be things raised, like the need for it to be #egetarian and some to be #egan, but it could be legal and ethical issues that you raise in the negotiation hich could occur(!

Reading the Brief

What is the nature of the #egetarian $ecipe %ards brief?
The #egetarian brief comes across as formal! =ou get this idea, due to such lines as% >measurement abbre#iations should be used ithout e&planation?! This particular line gi#es the idea that the @egetarian society is a company that kno e&actly hat they ant and they ant a company that orks to the ma&imum potential for them! ,#en though e#ery client hat)s this element form a production company, the clear and formal language helps to portray the #egetarian society in a more professional ay than other companies ould! 6hat a formal and professional brief, like the #egetarian society, needs to fulfil a formal nature brief Professional and formal language Clear and concise paragraphs, they shouldn)t be too short or long, hich could lose the attention of the consumer of the brief!

What is the demand of the #egetarian $ecipe %ards brief?

899: recycled paper, hich is strongly recommended to be AB9gsm paper stock, hile A,B99 of them ill be printed at a time! An interesting and creati#e idea for the recipe cards "t must be #egetarian, hile some of the recipes should be also #egan also A certain theme C-530 be used 'this is not a demand, just a strong recommendation( "nclusion of $er#ing numbers, cooking time and #egan suitability should be included in the recipe 3ist e#ery ingredient on ne lines, hile putting the measurements in metric, not imperial 5se the different rule for putting 4grams) and 4tablespoons), this is ho other recipes are set out '><easurement abbre#iations should be used ithout e&planation?(

1egotiating a Brief
Why is it important to discuss the brief !ith your client prior to production?
A negotiation before the initial design and production is &ey because it irons out the finer details of the brief' !hile also: Allo ing you to ask the client some *uestions about% +ees 3egal and ethical Time length to complete Terms of contracts 'depending on the formality, a contract might not be necessary( (t)s also important because: "f you don)t address the client about the brief and go ahead and make the product, if rong, the client doesn)t ha#e to pay you! The client may ant to ask you *uestion about your past projects, just to check credibility! +ees for the cost of the project may also be the subject of the talk!

1egotiating a Brief
What are the advantages and disadvantages of employing discretion !ith a brief?
Advantage (t allo!s room for manoeuvre !ith the type of product you can ma&e * "n this brief, " can.t really manoeu#re the fact that the products ")ll be making ill ha#e to be #egetarian! he creativity of me !ill be more varied * "f you ha#e to create a specific product, some creati#ity of making #arious designs ill be lost! 2o e#er, due to me not making many designs, time ill be sa#ed and therefore, money ill be sa#ed! (t ma&es you !ant to !or& !ith a client again * "f the client is lenient and lets you create a product you ant, you ill be more inclined to create a better product in the long run, hile orking ith the client again ill be ore of a possibility! Disadvantage +oss in pay * "f you don)t make a product the client ants, they ill not pay you! This ill therefore transpire that time ill ha#e been asted and potential profit and money ill be lost! Future project might be ruined * "f you go into a project belie#ing all future projects ill be like this, you may end up ruining future projects! 2o e#er, there)s al ays a risk in doing so!

1egotiating a Brief
Are there any potential legal,ethical,regulatory issues !ith the #egetarian -ociety brief)s proposed product?
+egal The logo chosen for this project ill need to be created and checked for copyright or plagiarism All the photographs used to accompany the recipes ill need to be sourced from a unattached photography library or taken by myself! The house style and font ill need to be checked, just in case it)s been e&clusi#ely used by a specific company

Ethical Recipes must be #egetarian $ome recipes must be #egan The paper used must be 899: recyclable @egetable inks can be used

1egotiating a Brief
Amendments you have considered to. he /roduct
The product might be too ambitious and instead might need to be amended to makes sure " meet deadlines! "nitially, " as going to do recipes from the same theme, but due to the time asted thinking of #arious ideas, " could ha#e made the set amount of dishes re*uired and photographed them! This ill definitely need to be addressed because it)s the difference bet een the failure and success of this task!

he 0udget
To make these dishes, it)s going to be more e&pensi#e than " thought! A the start of the project, hile scan reading the brief, " though it as only meant for #egetarians! 2o e#er, as ")#e later disco#ered, #egan appro#ed recipes should be thought of too! This ouldn)t be a problem as long as #egan isn)t more e&pensi#e than normal produce, ho e#er, it is! This ill then prompt more money been re*uired for the completion of this task, hich ill need to be negotiated in the negotiation meeting ith the #egetable society!

he %onditions
0ue to the project costing more than " thought, " ill need to ha#e a figure that mirrors that increase in price! 2o e#er, as of yet, fees and figures ha#en)t been discussed and the negotiation ill bring talk of finance! As for the terms of the contract, they ha#en)t been discussed either, so ill need to be discussed in negotiation also! At least one thing ill need to be amended in the project, hich the client ill potentially agree to!

-pportunities
6hat opportunities could this brief allo you to e&plore7 Be specific ith your responses! This brief is *uite different to others you ha#e come across and offers lots of ne e&periences! Check the unit o#er#ie to help you ith this! -elf Development
<y negotiation skills ill be de#eloped, e#en though ")m not properly negotiating a deal, all the different brief ork 'first 89 slides( ill help me to understand me de#elop!

+earning ne! s&ills

6e learnt all the job functions and roles in 5nit 88, but this unit ill allo me to plan these roles and if " as running the project for real, putting them into practice! $o, furthering my kno ledge of roles ill be one ne skill ")ll learn o#er the course of this project!

1ulti2s&illing
All these skills ill be learnt, hich ill, together, ill be counted as multi/skilling Research 0esign Production

%ontributing to a brief
All the other briefs ")#e had either don)t re*uire you to make something for a client, or don)t re*uire the same amount of skill, regarding briefs! Also, unlike others, this brief must be follo ed to the letter, ith no room for