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Presentation On Business environment

By1.Dheeraj 2.Gaurav 3.Chandan 4.Banty

Meaning
Microeconomics is a branch of economics that studies the behavior of individual households and firms in making decisions on the allocation of limited resources.

Meaning of Business Environment


Business Environment encompasses all those factors that affect a company's operations; including customers, competitors, suppliers, distributors, industry trends, substitutes, regulations, government activities, the economy, demographics, social and cultural factors, innovations, and technological developments.

Overview of Business Environment

MACRO ENVIRONMENT

ECONOMIC Environment
MICRO ENVIRONMENT BUSINESS

Internal Environment
Values, Mission & Objectives. Human Resources, Co. Image & Brand Equity

TECHNOLOGICAL FACTORS

DEMOGRAPHIC FACTORS MARKETING INTERMEDIARIES SOCIAL CULTURAL FACTORS

Non - Economic

Environment

Factors Affecting Business Environment in Microeconomics


1. Consumer 2. Public 3. Competitors 4. Suppliers 5. Financer

CONSUMER

A consumer is a person or group of people, such as a household, who are the final users of products or services.

How Customers Affect the Business


1. Change In Taste & Preference 2. Demand of Product or Service 3. Change in Income level 4. Satisfaction Level of Customers 5. Effective Customer Relationship

PUBLIC
Public is tool which creates the Image of the Company In Market & In eyes of Customers. Public Constitute:1. Media 2. Social Public

How Public Affect the Business


1. Full fill all the social Obligation. 2. Maintain the healthy relation with media public. 3. Provide Quality product & service to society.

COMPITITORS
Competitors are the org. which provide the substitute goods & service OR Providing same range of any product & service.

How Competitor's affect the Business


1. Identify the weakness of competitor. 2. Upgrade the technology to compete the competitor's 3. Implementation of ENOVATIV ideas. 4. Effective tools to Sustain the Consumer.

SUPPLIERS
A supplier, also called a vendor, is a person or company that provides goods and/or services to other companies as one of the contributors to the development process on the way to the ultimate customer. A supplier could produce and deliver raw materials, partially assembled components, custom parts, or any consumable supplies.

How Suppliers Affect the Business


1. Maintain a Peaceful relation with suppliers. 2. Maintain Minimum inventory. 3. Make a contact with multiple suppliers. 4. Implement the attractive plan to attract the suppliers

FINANCER
Any financial institution which provides fund to a orag. To fulfill his short term and long term requirement is called Financer

How Financer Affect Business

1. Identified the cheapest source of fund. 2. Identified the Risk level with every source. 3. Maintain a good image In front of Financer.

ANY QUESTIONS?