McDonald's is the world's largest chain of hamburger fast food restaurants. It's operating more than 30.000 outlets in more than 120 countries. In the uk McDonald's operates 1200 stores, of which 70% are company owned.
McDonald's is the world's largest chain of hamburger fast food restaurants. It's operating more than 30.000 outlets in more than 120 countries. In the uk McDonald's operates 1200 stores, of which 70% are company owned.
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McDonald's is the world's largest chain of hamburger fast food restaurants. It's operating more than 30.000 outlets in more than 120 countries. In the uk McDonald's operates 1200 stores, of which 70% are company owned.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily. At one time it was the largest global restaurant chain, but it has since been surpassed by multi-brand operator Yum! (KFC, Taco Bell and others) and sandwich chain Subway. It’s operating more than 30.000 outlets in more than 120 countries. In the UK McDonald’s Restaurants Ltd operates 1200 stores, of which 70% are company owned. McDonald’s generally sets the highest standard for itself, yet most are not achieved or public perception differs from that of the company’s. HISTORY The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963. The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden in order of openings. AIMS AND OBJECTIVES McDonalds’ aim (‘vision’) is to be the ‘world’s best quick service restaurant experience. Usually, local management teams who know its market firsthand run product and market strategies. Generally McDonalds pursues a value strategy offering its products at relatively low prices. McDonalds targets primarily children (Happy Meal, toys, and adverts) in the hope to build a life long customer relationship and future brand loyalty. McDonalds focuses on maintaining a powerful brand to differentiate its core products (Big Mac, French Fries) and create barriers to enter the market. McDonalds have four major aims and objectives as far as the environment is concerned: Conserving and protecting natural resources Encouraging environmental values and practices Effectively managing solid waste Ensuring accountability procedures TYPES Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonald's introduced McCafé. Some locations are connected to gas stations/convenience stores, while others called McExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Wal-Mart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops. MCDONALD’S OWNER / OPERATOR PERSPECTIVE McDonald’s remains committed to franchising as a predominant way of doing business. Listen as six McDonald’s Owner / Operators share their perspective in these areas: Training, Mc family, Customer satisfaction, Social Responsibility and Support. Our Owner/Operators devote full time and best efforts to their restaurant business.
World Class Training
Our franchising system is built on the premise that McDonald’s can be successful only if our Owner/Operators are successful. We believe in a partnering relationship with our Owner/Operators, Suppliers and Employees. This relationship begins with world class training. World Class Service McDonald's Field Operations and Franchising staff work directly with you from the moment you enter our training program. The primary job of the Field Operations staff is to assist our Owner/Operators maximizing Quality, Service and Cleanliness which help you optimize sales and profits. PURCHASING ITS FRANCHISE Most Owner/Operators enter the System by purchasing an existing restaurant, either from McDonald’s or from a McDonald's Owner/Operator. A small number of new operators enter the System by purchasing a new restaurant.
Equipment and Pre-Opening Costs
Typically these costs range from $950,900 to $1,797,700. The size of the restaurant facility, area of the country, pre-opening expenses, inventory, selection of kitchen equipment, signage, and style of decor and landscaping will affect new restaurant costs. These costs are paid to suppliers. While McDonald's does not offer financing, McDonald's Owner/Operators enjoy the benefits of our established relationships with many national lending institutions. We believe our Owner/Operators enjoy the lowest lending rates in the industry. CONCLUSION Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company- operated restaurants. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit. McDonalds is constantly introducing new products, usually for a limited period of time. Recently McDonalds acquired Boston Market Chicken restaurants, the Donatos pizza chain and Chipotle Mexican Grill. In the UK, it purchased the Aroma coffee chain and 33% of Pret A Manger.