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Mountain Man Brewery Case Study

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0% found this document useful (0 votes)

99 views2 pages

Mountain Man Brewery Case Study

Uploaded by

mktng case1

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Mountain Man Brewery

Key take aways

The case is based on Yuengling Beer

How is this brand positioned? How is their light beer positioned?

The case discusses factors that should be considered in launching a line or brand extension

How will it influence perceptions of the core brand? How profitable will it be?

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