Professional Documents
Culture Documents
Chapter 4
Ch 4-2
Learning Outcomes
Learn to KISS Identify words that receivers will understand and that will elicit the intended response Discuss elements that create clear, concise and effective sentences Develop clear, concise, logical, coherent and effective paragraphs Use appropriate alternatives to ensure unbiased language in business messages
Ch 4-3
What is KISS?
Keep
It Short and
Simple
To KISS, you need to pay attention to the words you choose, the sentences you construct, the paragraphs you develop, and the language you use.
Ch 4-4
Choosing words
Use effective words that your receiver will understand and that will elicit the response you want.
Use a dictionary and thesaurus. Follow the 6 principles of choosing words.
Ch 4-5
4.
5. 6.
Ch 4-6
Abdicate vs Resign
Gregarious vs Outgoing
Technical words relate to a specific field; use them only with an audience from that field.
Ch 4-7
Ch 4-8
Ch 4-9
Your understanding was wrong Your order cannot be shipped until Friday
Ch 410
Overused words have lost effectiveness because they have been used too much in conversation or written messages.
Can you identify your own overused words?
Ch 411
Obsolete words are out-of-date and sound pompous, dull, and stiff.
Obsolete expressions are stilted and unnatural. Conversational language works best for business communication.
Ch 412
4.
Ch 413
Ch 414
Ch 415
Active voice
Passive voice
Use passive voice to provide variety and interest in your messages. But active voice should be dominant.
Ch 416
Be specific or general.
Use format. Use mechanical means.
Ch 417
4.
5.
Ch 418
Use short paragraphs to make the message easier to read and understand.
Keep paragraphs in letters and memos to four to five lines each.
Ch 419
USA Today surveyed 1,732 executives to ask if they would choose a completely different field if they could start their career over. The survey population came from a variety of organizations. Slightly over half, 51 percent, said Yes. The margin of error is plus or minus 3 percentage points. Thirty-four percent said Maybe, and 25 percent said No.
Ch 420
Direct plan
Indirect plan
Ch 421
Length
Location Repetition
Explicitness
Format Mechanics
Ch 422
Ch 423
Ch 424
The English language implies stereotyping of males and females because of the generic use of masculine singular pronouns to represent both men and women; the generic use of the word man; and the use of certain words, phrases, and constructions that tend to stereotype a group or individual. Can you think of any example?
Ch 425
Conclusion
Ch 426
To communicate effectively:
KISS Choose words that your receivers will understand and that will result in the intended response. Write clear, concise, and effective sentences. Develop clear, concise, logical, coherent, and effectively paragraphs. Use unbiased language in messages.