APPLE .

INC
PRESENTED BY:
ANKIT GARG
10701010

FOUNDERS
Founders

Steve
jobs
1.Born on:-Feb. 24,1955

2.CEO:-1997-present

3.Has $1 salary (annually)

4.Owns PIXAR animation

5.Largest share holder in Disney
Steve
WOZNIAK
1.Born on:-august 11,1950

2.CEO:-NEVER

3.Is a recipient of national
medal of technology

4.He is a part of National
Inventors Hall Of Fame
history

HISTORY(1976-1993)
Founded in 1977
Introduced apple1 in 1976 for $666.66
Introduced apple2 in 1977(it introduced GUI)
Apple introduces 5.25" floppy drive.
historic visit to Xerox PARC in 1979
Sculley became president and CEO of Apple in 1983
One-millionth Apple II produced.
In May of 1985 Jobs resigned
In 1985 fight between Microsoft and Apple started over
GUI interface of windows 1.0
PageMaker, one of the first DPS ever got released
PowerBooks got launched
COO, Spindle takes over as new CEO in 1993
Apple suffered great losses in subsequent years



HISTORY(1994-2001)
Windows 95 got released and new court case start
In 1997 Steve takes over as new interim CEO
Deals with windows start in 1998
Jobs introduce new Macs which become runaway success
Imac is launched in 1999
2000 Steve becomes full CEO
In 2001 ,IPOD IS LAUNCED
In 2003 itunes store gets started


products
iPod Shuffle
The iPod shuffle is a
smaller version of the
original iPod. It is much
smaller and lighter and
can double as a
portable USB flash
drive with up to 1GB of
storage space to back
up personal files and
exchange them
between
computers.Initially For
$99 one could purchase
the 512MB holding up
to 120 songs or the
1GB holding up to 240
songs for just $149.
The Apple Mini Mac is a
compact desktop
computer. It is 2 inches
tall and weights 2.9lbs.
The Mini Mac starts at
$499 and comes
standard with iChat AV
desktop video
conferencing, Mail,
Address Book,
QuickTime, iSync, and
a DVD Player.
Mini Mac
The ipod



It was introduced in October, 2001
It is basically a music player
It can act as a stand alone external storage media
It can be used as a PDA
Recently it made 100 million sales,a new land mark
It currently holds 70% market for music




FEATURES OF iPHONE
CALLS
IPOD
INTERNET
HIGH TECHNOLOGY
CALLS
iPOD
INTERNET
FACILITY(BROWSER-
SAFARI
MAC BOOK AIR
THINNOVATION

A digital media receiver

Built in WI-FI technology

MAC OS X
A line of graphical operating system.

Successor of original MAC OS.

Mac OS X is a Unix-based operating system.



External Audit
Opportunities
Increase in worms and
viruses on PCs.
Large population (Gen X&Y)
which are extremely
individualistic and name
brand conscious.
Weak ties with Microsoft
products.
Downloadable music and
MP3 players are highly
marketable.
Increase sales of computers
online by 25 percent.
Increase sales of laptops by
20 percent.
Threats
Companies not seeing Apple
as compatible with their
software.
Dell and HP are major
competitors.
Increasing competition with
music downloads.
Dell does not invent but
provides computers at a more
cost effective rate for
customers.
Recessionprice of Apple
computers are higher.
Intels future Pentium release.

FUTURE PROSPECTS
Apple ignited the personal computer revolution in the
1970s with the Apple II and reinvented the personal
computer in the 1980s with the Macintosh. Apple is
committed to bringing the best personal computing
experience to students, educators, creative professionals
and consumers around the world through its innovative
hardware, software and Internet offerings.

THANKS
FOR
PATI ENT
LI STENI NG