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2013 IBM Corporation 1

Title of presentation goes here


Power Systems 2014
Power SAP Client References
April 2014
2014 IBM Corporation 2
Power Systems Client References
Table of contents
Acantho
Adobe
Aircraft manufacturer
Allied Telesis Holdings K.K
Al Mansour Company
Apple Vacations
AriZona Beverage Company
Audi AG
AXTEL
Bogota healthcare institution
Bundesrechenzentrum
City of Dresden



Clarks International
Clnica Palermo
CMBC
Coca Cola Bottling Company Consolidated
Cofares
Colgate
Constantia Hueck Folien
Corporate Express Australia Limited
COSCO
Data One
DHL Global Forwarding
EFES in Russia
EHG Services
Engine Informtica
Euronics


2014 IBM Corporation 3
Power Systems Client References
Table of contents
Farmacol S.A.
Foodstuffs South Island
Freescale
Golden Eagle Retail Group
Gruppo Averna
Group Mannheimer Versicherungen
GVK
HDFC Standard Life Insurance Co. Ltd
Hindustan Motors
Honda Motorcycle and Scooter India
itelligence AG
International Rectifier
IT-Informatik
Italian transportation company
IVZ
KDZ



Knauf
Kronopol
kubus IT
Large European Railway
Leading foodservice organization
Leading Indonesian Manufacturer
Leading North American Electronics
Manufacturer
Leoni
Mahatransco
Major Manufacturer
Manasco
MERMEC
Mobile communications provider in Poland
Movado Group Inc.
Multivac

2014 IBM Corporation 4
Power Systems Client References
Table of contents
Nationwide
Nattura Labs
NIBCO
Packaging Manufacturer
Pneuhage Group
Plastipak
Polish defense contractor
Ratnamani Metals and Tubes Ltd
Roma Capitale
SAIC Fiat Powertrain Hongyan
Sealed Air

Shiseido
Samskip
Sony Europe
South Shore Furniture
Spindo
Sto AG
Stuttgarter Straenbahnen AG - SSB
VEKA AG
Votorantim Group
Whirlpool
Windmller & Hlscher KG
Zhejiang Tobacco
Zoomlion

2014 IBM Corporation 5
Power Systems Client References
Acantho
Improves services and boosts energy savings by renewing its IT
infrastructure with IBM
The need:
ITC services provider Acantho wanted to be able to serve its customers with high-
performance, always-on internet capabilities. Its existing infrastructure struggled to
keep up with the companys ever-increasing data volumes and data processing
workload. Acantho needed to improve flexibility, reduce the total cost of ownership
(TCO) and improve the resilience of its IT infrastructure.
The solution:
Acantho renewed its existing traditional IT infrastructure, transforming it into a
cloud-oriented architecture running on two IBM

Power

770 servers. The company


also consolidated 20 databases supporting 12 SAP landscapes, with 40 SAP
instances and 24 application servers into 112 logical (LPARs) and workload
partitions (WPARs), all running on the two Power 770 servers.
The benefits:
Decreased energy consumption by around 80 percent.
Produced estimated annual saving of 40,000.
Reduced CO
2
emissions by approximately 80 percent.
POP03208-ITEN-00
Solution components:
IBM

Power

770
IBM i
IBM AIX

IBM PowerHA

IBM Systems Director
IBM PowerVM

IBM Global Technology
Services

2014 IBM Corporation 6
Power Systems Client References
Acantho renews its infrastructure by creating a
virtualized cloud foundation on Power Systems
6
Business Challenge:
ITC services provider Acantho wanted to be able to serve its customers
with high-performance, always-on internet capabilities. Its existing
infrastructure struggled to keep up with the companys ever-increasing
data volumes and data processing workload. Acantho needed new
server technology that would deliver high levels of performance,
resilience and efficiency while reducing total cost of ownership (TCO).
Benefit
Simplified infrastructure by consolidated 20 databases supporting 12
SAP landscapes, with 40 SAP instances and 24 application servers into
112 partitions running on the two Power 770 servers.
Able to server more customers with higher-performance solutions on a
smaller Infrastructure footprint
Cut the IT administrative workload in half
Reduced the total cost of ownership by 60 percent
Slashed power consumption from 18 kilowatts per hour to just eight

IBM Power 770
IBM AIX


IBM PowerVM

IBM VMControl

IBM Systems Director
IBM PowerHA


Services
IBM Global
Technology Services



Solution
Consolidated and renewed existing traditional IT infrastructure with a
more flexible cloud-oriented architecture running on two IBM

Power


770 servers with PowerVM. PowerHA maximizes system availability
and Systems Director VMControl integrates and centralizes data
storage and backup for all the virtual servers for easier management.
Solution components:
Acantho , Case Study, March 2012
2014 IBM Corporation 7
Power Systems Client References
7
Acantho improved services and boosted energy
savings.
The need
Acantho wanted to be able to
serve its customers with high-
performance, always-on internet
capabilities. Its existing
infrastructure struggled to keep
up with the companys data
volumes and data processing
workload. Acantho needed to
improve flexibility, reduce the
total cost of ownership (TCO)
and improve the resilience of its
IT infrastructure.
The solution
Acantho transformed its IT
infrastructure into a cloud-
oriented architecture running
on two IBM Power 770 servers.
It also consolidated 20
databases supporting 12 SAP
landscapes, with 40 SAP
instances and 24 application
servers into 112 logical and
workload partitions, all running
on the two Power 770 servers.
Benefits
Decreased energy
consumption and CO2
emissions ~80%, with an
estimated annual saving
of 40,000
Consolidated 70 HP servers
onto eight IBM BladeCenter
HS22 servers running
VMware virtualization software
Cut the IT administrative
workload in half
2014 IBM Corporation 8
Power Systems Client References
Adobe Systems
Technology giant Adobe partnered with IBM to strategically migrate its SAP environments
and Oracle databases

Software/NA/ US IMT
Solution components:
Hardware:
Power Systems: IBM Power 770
servers
Software:
IBM AIX, IBM PowerVM, Oracle DB
Services:
IBM Migration Factory
Applications:
SAP ERP
"Once we got them in and we
started to do the testing, we
started to see the benefits from
the performance perspective.
We actually made the decision
to run all our Oracle databases
on the Power Systems

Paulette Scheffer: Senior Director of
Core Infrastructure and Service
Management, Adobe
Business challenge:
US-based multimedia software company
Adobe Systems existing IT infrastructure
with hundreds of physical servers was
relatively slow to respond to new business
demands, limiting the companys ability to
scale cost effectively and causing delays in
responding to new business requirements.


Solution:
Working with IBM, Adobe Systems moved
from a traditional server environment to a
fully virtualized environment, with private
Cloud capabilities based on IBM Power
servers and IBM PowerVM virtualization
technology. Hundreds of standalone servers
and business-critical SAP systems and
Oracle databases were consolidated to just
five IBM Power 770 servers running IBM
PowerVM.
Benefits:
By substantially reducing its physical server
footprint:
Adobe Systems estimates total project
savings and cost avoidance in physical
systems, license fees, administrative
and maintenance costs, cooling and
energy from their IaaS Project will come
to ~ $60 million over five years, and
the IBM/SAP portion contributed to that
number.
Optimized infrastructure and simplified
landscape makes the solution easier
and more cost-effective to manage.
New servers that previously took weeks
to procure and set up are now enabled
in a matter of hours, greatly speeding
the time to market for new offerings.

Click here for case study
2014 IBM Corporation 9
Power Systems Client References
9 9
Adobe Systems Inc. reduces costs while improving
performance with help from IBM.
The need
The transformation of publishing
from traditional platforms to
mobile media requires a rapid
response to demands for new
business services. A traditional
IT architecture hosting more than
120 SAP ERP applications on as
many physical servers impeded
Adobe's ability to shape its core
market. The company needed an
agile IT infrastructure to allow a
rapid response to new sales
opportunities.
The solution
Adobe developed an IaaS
model, transforming its server
landscape from traditional to
virtual, migrating its SAP
applications from 120 physical
servers to a private cloud. The
environment runs on five IBM


Power

770 servers virtualized


with PowerVM

technology,
allowing automated provisioning
and reducing time to launch new
business services from months
to a few hours.
Benefits
Servers previously requiring
weeks to procure and set up
now enabled in hours,
speeding time to market for
new offerings
Reduction in physical servers
from 120 machines to five
saves licensing fees, energy
and data center real estate
Processor utilization increased
from 4 percent to more than
80 percent, increasing ROI on
IT investment
2014 IBM Corporation 10
Power Systems Client References
Adobe Systems Incorporated
Improving scalability and performance with SAP applications and IBM cloud-based
solutions
The need:
US-based multimedia software company Adobe Systems wanted to take advantage
of the explosion in digital media and publishing platforms. The companys existing
IT infrastructure with many physical servers was relatively slow to respond to new
business demands, limiting the companys ability to scale cost-effectively and
causing delays in responding to new business requirements.
The solution:
Working with IBM, Adobe Systems moved from a traditional server environment to
a fully virtualized environment, with private cloud capabilities based on IBM Power
servers and IBM PowerVM. Hundreds of standalone servers and business-critical
SAP systems and Oracle databases were consolidated to just five IBM Power 770
servers running IBM PowerVM software.
The benefit:
Adobe Systems estimates total project savings and cost avoidance in physical
systems, license fees, administrative and maintenance costs, cooling and energy
from their IaaS Project will come to ~ $60 million over five years, and the
IBM/SAP portion contributed to that number.
Optimized infrastructure and simplified landscape makes the solution easier and
more cost-effective to manage.
Servers that previously took weeks to procure and set up can now be enabled in
a matter of hours, greatly speeding the time to market for new offerings.
The IBM team hit the ball
out of the park. In addition to
addressing the technical
challenges of the solution,
they took the future direction
of the business into account.
Paulette Scheffer, Senior
Director of Core Infrastructure and
Service Management, Adobe
Systems Incorporated
SPP03134-WWEN-01
Solution components:
IBM Power

770 servers
IBM AIX

IBM PowerVM

SAP ERP
Link
2014 IBM Corporation 11
Power Systems Client References
Aircraft manufacturer saves more than 60 percent
on data storage with SAP and IBM
Aerospace & Defense/NA IOT/US
Business challenge:
Sales growth from $2 billion to $7 billion in five years was generating massive workload for this
companys SAP applications, and annual data growth of more than 20 percent was causing
increased storage expenses. Existing Sun systems were unable to deliver sufficient processing
capacity and essential batch jobs were slow or delayed: to deliver overnight materials
requirements planning reports on time the procurement systems had to be closed late in the
afternoon on the previous day, and month-end financial reports were almost a day overdue.

Solution:
For their deployment of SAP applications, the company faced with a major decision to stay on
their current Sun and Oracle combination or move to another platform. Confidence in IBM won,
and the company elected to migrate existing SAP systems to IBM Power Servers and DB2 for the
first time. To ensure all SAP migration risks were minimized, the IBM Migration Factory, a part of
IBM Global Business Services, executed the migration. DB2 data compression technology has
allowed a greatly reduced database to be stored on existing solid state drives, at no additional
cost.

Benefits:
DB2 row and index compression reduced the production database by an average of 60
percent.
Data storage is expected to be reduced by up to 50 percent annually. Daily critical materials
requirements planning (MRP) reports run significantly faster and can now start later in the day.
Month-end closing reports that took more than 18 hours to produce are now delivered in six
hours and are 66 percent faster.
Executives running ad-hoc sales reports say that what used to take two hours now takes ten
minutes, a 92 percent improvement.
Migrating to DB2 cut our
database size by an average
of 60 percent. The result
was a production database
cut from 3.5 TB to 1.4 TB.


IT Team Leader, Aircraft
manufacturer

Solution components:
Hardware:
Power 550 Express, Power Systems,
Power Systems running AIX 5

Software:
AIX, DB2 for AIX
Aircraft manufacturer, Case Study, October 2011. HP win
2014 IBM Corporation 12
Power Systems Client References
Allied Telesis
Standardizing the business process with the project- driving force of IBM, deploying a
mission-critical system to 38 entities in 23 countries with SAP ERP at its core
The need:
Global manufacturer of networking equipment Allied Telesis Holdings K.K.
maintains 38 group companies in 23 countries worldwide, and supports R&D
headquarters in nine countries spanning from Asia, New Zealand, and North
America, two manufacturing plants in Singapore and China, and sales and support
service footholds are spread out around the globe, all focused on meeting the
challenge of becoming the corporation that leads the network evolution around the
world.
The solution:
Allied Telesis selected SAP ERP for the system integration because it possesses
significant market share around the globe, as well as a high level of system
robustness. IBM, with its global track record, was selected as the partner to support
the implementation. Creation of the global template was performed as a joint
operation between IBM and Allied Telesis.
The benefits:
Enabled to perform account processing earlier, achieving faster and earlier
disclosure of the consolidated account process.
Improved the deployment of service business.
IBM was selected as the
implementation partner due to
its track record of enabling
corporate transformation for
organizations aiming to become
global corporations.

Mr. Shinichi Kimura, CIO, Allied
Telesis Holdings K.K.
SPP03142-JPEN-00
Solution components:
IBM Power

750, Power 520,


System Storage

DS5020
IBM DB2

, InfoSphere


DataStage, InfoSphere
Information Server Pack for
SAP
SAP ERP
Link
2014 IBM Corporation 13
Power Systems Client References
13
Al Mansour Holding Company
Analyzing current and predicted sales data to optimize operations, boost profits and
cut waste
The need:
As Al Mansour Company looked to extend its share of Egypts fast-moving
consumer goods market, it faced growing pressure to run production and
distribution systems as efficiently as possible. Without deep insight into its
operations, the company would be unable to closely match production to sales,
risking costly overruns, wasted resources and missed opportunities for growth.

The solution:
Al Mansour Holding Company sharpened insight into operations by deploying an
integrated suite of SAP ERP applications and SAP Supply Chain Management.
The applications run on robust IBM Power 740 Express servers, featuring
the IBM i operating system with integrated IBM DB2 databases. The solution
includes IBM PowerVM virtualization and IBM PowerHA SystemMirror and
IBM XIV Storage System.
The benefit:
Accelerates application response times by 80 percent on average,
helping Al Mansour Holding Company maintain tight schedules.
Delivers high levels of availability for vital business systems, ensuring
that production is kept on track.
Improves insight into supply-chain processes, allowing the company to
react faster to changing conditions and plan operations more effectively.
IBM Power 740 Express
delivers outstanding
performance for our SAP
applications, accelerating
response times by around
80 percent on average.

Amr Aboul-Ezz, CIO,
Al Mansour Holding Company
Solution components:
IBM Power 740 Express
IBM XIV Storage System
IBM DB2
POP03329-USEN-00
2012 IBM Corporation
Al Mansour Holding Company fine-tunes
supply chain performance
Accelerates
Application response times by
80 percent
Delivers
High levels of availability for vital
business systems
Improves
Insight into supply-chain
processes

Solution Components
SAP ERP
SAP NetWeaver Business
Warehouse
SAP Supply Chain Management
IBM DB2
IBM Power 740 Express
IBM XIV Storage System



Business challenge: Without deep insight into its operations, Al Mansour Holding
Company would be unable to closely match production to sales, risking costly
overruns, wasted resources and missed opportunities for growth.

The solution: Al Mansour Holding Company sharpened insight into operations by
deploying an integrated suite of SAP ERP applications and SAP Supply Chain
Management. The applications run on robust IBM Power 740 Express
servers, featuring the IBM i operating system with integrated IBM DB2
databases. The solution includes IBM PowerVM virtualization and IBM
PowerHA SystemMirror and IBM XIV Storage System.

IBM Power 740 delivers outstanding performance for our SAP applications,
accelerating response times by around 80 percent on average.
Amr Aboul-Ezz, CIO, Al Mansour Holding Company
2014 IBM Corporation 15
Power Systems Client References 15
Apple Vacations creates the perfect holiday package solution
with SAP and IBM

Business challenge:
Hugely successful packaged vacation provider Apple Vacations has seen
direct consumer sales rise dramatically. The company needs very fast
web performance combined with totally reliable back-office systems that
can support business development activities with detailed analysis of
sales, margin, consumer trends and more.
Benefits:
Achieved higher system performance from the same memory configuration per
SAP application server.
Removed around 70 older UNIX servers from the infrastructure by
consolidating to two POWER7 processor-based Power 770 servers and
saved 50 percent on energy and cooling costs.
Consolidated from twelve physical application servers to four virtual servers
helped to reduce administration costs by 10 percent.
The SAP applications, in
combination with the IBM software
and supported by the high-
performance IBM Power Systems
servers, give Apple Vacations an
unbeatably robust solution that
helps us deliver great service to
our consumers.

John Venezia
Chief Information Officer
Apple Vacations
Solution components:
IBM

Power

770 servers, IBM XIV


Storage System
IBM DB2

Version 9, IBM WebSphere


eXtreme Scale, IBM Tivoli

Storage
Manager, IBM AIX

Version 6, IBM
Rational

mySAP Business Suite
Case study
Apple Vacations specializes in vacations to destinations such as Cancun,
Punta Cana, the Bahamas, Costa Rica, Panama, Hawaii, and many others
in the Caribbean and Mexico.
Solutions:
The company consolidated core SAP applications to two IBM Power 770
servers running IBM AIX and IBM DB2, and implemented IBM WebSphere
eXtreme Scale to provide super-fast web performance.
IBM WebSphere Application Server and IBM WebSphere Virtual Enterprise
components help Apple Vacations to provide an integrated web experience.
Press
2014 IBM Corporation 16
Power Systems Client References
16
Apple Vacations
Cutting operational costs by up to 80 percent, and improving SAP storage
performance

The need:
With customers and travel agents shifting activity to their web platform,
Apple Vacations found its storage infrastructure was reaching its
capacity and performance limits. The vacation services provider was
also facing increasing storage administration costs and complexity that
threatened to impede long-term growth.
The solution:
Apple Vacations worked with IBM Business Partner Sirius Computer
Services to deploy the IBM XIV Storage System for all its applications,
including a major SAP ERP landscape running on IBM Power
Systems servers.
The benefit:
Cut total data management and storage costs by more than
80 percent
Reduced the physical footprint and energy costs for storage by
50 percent
Reduced the administrative workload associated with storage by
80 percent

The migration to XIV was
incredibly easy. If a new
volume was needed, we set
it up on the XIV, pressed
refresh, and it was
immediately available to
the system,

John Venezia, Chief Information
Officer, Apple Vacations
Solution components:
IBM XIV Storage System
IBM Power 770
IBM AIX
IBM DB2 9.0
IBM PowerVM
IBM Tivoli Storage Manager
TSP12381-USEN-00
2014 IBM Corporation 17
Power Systems Client References
AriZona Beverage Company achieves
superior economics moving its SAP
applications from x86 to Power







Beverage Company
leading brands of iced teas, sports
drinks, specialist water, and energy
drinks
Direct sales company serving large
retail chains
Three distribution companies serving
independent stores.
Fleets of trucks handle thousands of
deliveries daily





Near-continuous operations
no unplanned downtime, no performance
issues
Route settlement tasks reduced 79%
Route sales increased 14%
Maintenance & License expenses
reduced by 50%
SAP production and reporting
applications run simultaneously
As soon as we looked at the projected total costs, we saw
that the IBM Power Systems platform running IBM i would
be 40 percent less expensive. The tight integration between
operating system, database and virtualization layer
dramatically cuts infrastructure administration costs.
Joe DeBella Chief Information Officer, AriZona Beverage Company
Click here for case study
2014 IBM Corporation 18
Power Systems Client References
IBM SAP Alliance
AriZona: cuts costs by 50 percent, grows case sales by 14 percent with
SAP and IBM
The need:
Route-settlement tasks were taking 120 person-hours to complete, and were in danger of
running over into the next working day. The existing IT infrastructure was unreliable and
lacked scalability.
The solution:
Replaced a sprawling estate of unreliable servers and under-utilized external storage with
IBM Power Systems servers, and migrated both SAP applications and database to the IBM
i operating system with integrated IBM DB2.
The benefits:
Stability and performance issues have been eliminated, and the SAP on IBM Power
Systems solution has both the scalability and capacity to run SAP production and
reporting applications simultaneously.
Route settlement tasks that formerly occupied 12 people for ten hours are now
completed by five people in five hours, a 79 percent improvement.
Inclusion of the SAP Telesales solutions developed by IBM have allowed for an increase
in route sales of 14 percent.
Arizona concluded that maintenance and license expenses would be reduced by 50
percent with the IBM i solution, with three-year savings over the Intel option close to
$100,000.
The IBM Power Systems platform
enabled us to have a much more
compact and cost-effective
infrastructure for running our SAP
applications.
Joe DeBella, Chief Information
Officer, AriZona Beverage
Company

Solution components:
SAP

ERP, SAP BI 7.0


IBM Power

720 Express
IBM PowerHA

, PowerVM

,
DB2

, FileNet

, Content
Collector for SAP, InfoSphere


Change Data Capture,
WebSphere

Portal
IBM Global Business Services


IBM Business Partner VSS
February 2012
Link
AriZona Beverage Company is one of the leading soft drink companies in the US.
2014 IBM Corporation 19
Power Systems Client References
Audi AG
Gears up for continued success with IBM private cloud
The need:
AUDI AG builds family, sport and luxury supercars, competing with global auto
companies. As low-cost manufacturers develop their own brands, Audi seeks to
turn the tables by creating super-efficient business processes.
The solution:
Working with IBM

Systems and Technology Group, IBM Global Technology


Services

and IBM Software Group, Audi migrated more than 100 SAP systems
(including more than 30 SAP landscapes and 26 high-availability clusters) from HP-
UX with Oracle 10g database to IBM AIX

6.1 with IBM DB2

9.7. This huge


migration was completed in just six months, with no disruption to Audis business.
The benefits:
IBM Power Systems and BladeCenter hardware requires 20 to 40 percent
less energy than competing solutions from other vendors, while delivering higher
performance and availability.
The IBM solution provides valuable savings in physical space, infrastructure
costs and cabling.
With on-demand server capacity, Audi can expand and shrink processing
capacity on the fly, switching on additional processors and memory on a
temporary basis and paying only for what is used.
This really was an
impressive accomplishment
by the IBM team: migrating
more than 100 SAP systems to
a completely new operating
system and database in six
months and with no
disruption.
Markus Wierl, Service Owner of
SAP Infrastructure, AUDI AG
Solution components:
IBM

Power

570, IBM
BladeCenter

PS702 Express
IBM DB2

9.7
SAP ERP, SAP Customer
Relationship Management,
SAP NetWeaver Portal, SAP
NetWeaver Business
Warehouse
IBM Global Technology
Services


Link
2014 IBM Corporation 20
Power Systems Client References
20
Need

Infrastructure to support rapid growth of
customer base at lower cost
Business expecting faster and reliable
applications
Relevant and timely information for decision
makers

Solution

All critical systems and analytics
applications on Power Systems with
PowerVM and PowerHA
IBM Storage, SAN & Backup
implementation, Tivoli Storage Software
Results

60% time savings to produce business
and marketing reports
30% less datacenter space required than
competing proposals
15% reduction in energy consumption
25% less time spent in management tasks
Faster and more reliable backup and
restore operations
AXTEL
Creates optimized centralized services ready for growth with IBM and SAP

Click here for AxTel Case Study
Telecommunication
2014 IBM Corporation 21
Power Systems Client References
IBM helps a Bogota healthcare institution reduce its
annual administration costs by up to 15 percent
The need:
To improve the quality of its healthcare services and reduce administration and
operational costs, the client needed to improve availability and organization of its
data. It intended to transfer its disparate data systems to a centralized SAP
application-based environment. The client needed a reliable IT partner to host the
new environment.
The solution:
IBM Global Technology Services Integrated Technology Services helped the client
manage the process of transferring its systems to an SAP environment. The team
integrated all business-critical information and processes and provided a hosting
site at a local IBM Data Center to set up the clients SAP application-based
environment.
The benefits:
Helps achieve a centralized data platform designed to increase data accessibility,
organization and availability
Reduces annual administration and operational costs by 15 percent through
optimized IT environment and increased business-process efficiency
Helps improve the quality of patient care by freeing up staff to focus on core
services, as opposed to IT issues
Location: Bogot, Colombia
Industry: Healthcare
Profile: A healthcare institution
with extensive experience in
obstetric care and surgical
procedures
Solution components:
IBM Business Continuity and
Resiliency: Managed
Resiliency
IBM GTS Enterprise Services
Bundesrechenzentrum GmbH boosts performance and
slashes operational costs
98% time reduction
for provisioning of new business
services



"The IBM solution has equipped our company with the
power and flexibility we need to meet current and future
customer demands."
Wolfgang Danzinger, Head of the Department of Infrastructure
Shared Services, Bundesrechenzentrum GmbH
30% cost saving
due to reduced energy
consumption
Long-term savings
by avoiding need to hire additional
staff as demands rise
Computer Services
Solution components
The transformation: To add multiple new clients to its private cloud
platform without driving up operational costs, cloud services provider
Bundesrechenzentrum GmbH migrated mission-critical applications
to a high-performance IBM Power Systems server platform
creating cost-efficient headroom for business growth.

Hardware
IBM Power 750
IBM Business Partner
Huemer iT Solution

POP03451-WWEN-00

2014 IBM Corporation 23
Power Systems Client References
City of Dresden
Cuts costs for SAP applications by 30 percent by migrating to IBM DB2 database
software
The need:
City of Dresden IT and Organization Services wanted to take advantage of the
latest generation of SAP

software, which requires Unicode support. Introducing


Unicode tends to increase data volumes and storage costs, yet the department was
also aiming to reduce the costs of running its SAP applications.

The solution:
Working with IBM

, City of Dresden IT and Organization Services migrated its SAP


databases from Oracle to IBM DB2

, running on IBM AIX

on IBM Power

servers,
and migrated to Unicode. To improve performance and cut data volumes, the
organization enabled IBM DB2 row and index compression features.
The benefits:
Reduced storage space for SAP databases by one third, achieving yearly cost
savings of about 25 percent in the database environment.
Improved backup times for SAP databases and enhanced both SAP and general
application performance through the use of IBM DB2 compression features.
Achieved time savings of up to 30 percent for release upgrades and
substantially reduced downtime due to the simplicity of IBM DB2 upgrades.
The optimal combination of
IBM AIX, IBM DB2 and SAP
applications requires almost no
technical intervention to
maintain performance. We are
very happy with the rock-solid
reliability of the new DB2
database solution.
Andreas Jungnickel, Database
Administrator, City of Dresden IT
and Organization Services
IMP14471-DEEN-01(April 2012)
Solution components:
IBM System p5 590, IBM
eServer pSeries 650
IBM DB2 for LUW, IBM AIX
IBM Software Group Services
SAP ERP 7.0, SAP
NetWeaver Business
Warehouse, SAP
Solution Manager
Link
2014 IBM Corporation 24
Power Systems Client References
TSP12495-USEN-01
Clarks
Reducing storage management time by 75 percent and downtime to zero
The need:
Clarks International, a global, UK-based shoe retailer, needed a storage solution
that would step up to the significant year-on-year increases in data volumes
resulting from rapid business growth. With the companys IT team forecasting that
even greater capacity would be needed for upcoming projects, Clarks sought a
change.

The solution:
Clarks sought a storage system to augment its existing IBM tier one storage as
well as replace older devices. The company deployed two full IBM XIV Storage
Systems, synchronously mirrored for business continuity, at its two main data
centers, later expanded with two additional IBM XIV Gen3 systems. Clarks has
also implemented three IBM Power 770 servers to run the companys SAP
development and production systems.
The benefit:
Cuts the companys storage cost per terabyte significantly.
Reduces storage management time by 75 percent while keeping performance
consistent.
Achieves reliability with zero downtime.
We estimate that we now
spend 75 percent less time
managing our storage
systems. We no longer need
to spend time on storage
planning, or maintain maps
showing where the data is
stored; XIV handles all the
complexity for us.

Andrew Felton, Infrastructure
Support Manager at Clarks
Solution components:
IBM Power 770
IBM XIV Storage
System Gen3
IBM XIV Storage System
2014 IBM Corporation 25
Power Systems Client References
Clnica Palermo Clnica Palermo
Finds the right medicine for enhanced patient care
The need:
In a fast-paced hospital environment where every second counts, administrators at
Clnica Palermo, Colombia, know that even minor delays or errors can have a
major impact on patient care. Manual processes were too slow and included the
risk of error, and administrative and operational expenses continued to grow.
Clnica Palermo wanted to provide better, faster and more targeted healthcare
services by improving its management of the patient care process.

The solution:
Clnica Palermo worked with IBM Global Business Services and IBM Global
Technology Services to redesign its business processes and implement best
practices, relying on a comprehensive suite of SAP applications including SAP
ERP, SAP Human Capital Management and SAP for Healthcare. The hospital
migrated from its existing Sun Solaris environment to a resilient and powerful IBM
BladeCenter H chassis, featuring IBM BladeCenter PS701 Express servers, and
IBM System Storage DS8100.
The benefits:
Cut annual administration and operational costs by 15 percent.
Eliminated manual processes.
Optimized business processes, enabling staff to focus on service delivery and
enhanced patient care.
Thanks to the expertise and
support provided by IBM and
SAP, we have achieved our
main goals: we can now focus
on each patients individual
needs and promote customized,
accurate and reliable
treatments.
Carlos Gonzalez, SAP Manager,
Clnica Palermo
SPP03158-COEN-00
Solution components:
IBM BladeCenter PS701
Express, System Storage
DS8100 , AIX, Global
Business Services, Global
Technology Services
SAP ERP, SAP ERP HCM;
SAP for Healthcare
Link
CMBC captures greater banking market share
with IBM and SAP

70 percent
reduction of largest SAP database



The combination of SAP for Banking solutions on
IBM Power Systems and DB2 technology offers us all the
flexibility and resilience CMBC needs to go further, and
deliver even better service.
Zhen Shan Peng, IT Manager, China Minsheng Banking Corp.,
Ltd.
45 percent
improvement in system
performance
Accelerates
time-to-market for new products
and services
Banking
Solution components
The transformation: CMBC overhauled its core banking operations,
deploying the SAP for Banking suite of solutions in one of the largest
implementations of its kind in the banking industry. The SAP
solutions run on robust IBM Power 780 servers, featuring the IBM
AIX operating system and IBM DB2 database technology.
Hardware
IBM Power 780, IBM Power 750
Software
IBM AIX, IBM DB2, IBM PowerVM
Applications
SAP for Banking suite of solutions



2014 IBM Corporation 27
Power Systems Client References
Coca Cola Bottling Company Consolidated
Need
Faced severe business challenges:
Rising cost of commodities & sharply
higher fuel prices
Cannot be allowed to impact
consumers
Identify ways to cut its operating costs and
increase profit margins, without sacrificing
high quality

Solution

IBM Power Systems, AIX
Migrate from Oracle to IBM DB2 10.5
with BLU Acceleration
XIV Storage
Results
Delivered operational cost savings of more
than $1 million.
Improved total compression by more than
57 percent.
Improved processing times by 60 percent.
Enabled reduction of 30 to 60 percent in
transaction completion time.
Coca Cola (YouTube, IBM.com, Case Study)
Consumer Products
Worlds largest bottling company gains outstanding performance, compression,
and versatility with IBM DB2 with BLU Acceleration on IBM Power Systems
Cofares protects market share while cutting costs
Helps
Cofares move faster on growth
opportunities
Supported by the IBM XIV Storage System, Cofares
is now able to respond 20 percent more rapidly and
reliably to our customers demands, even during the
intense morning and evening peaks.
Cristbal Delgado, Operations Manager, Cofares
20 percent
reduction in the time needed to
respond to client requests



One third
decrease in energy and
maintenance costs
Pharmaceuticals
Solution components
The transformation: Pharmaceutical cooperative Cofares enhances
customer satisfaction, brand image and market share by ensuring
reliable and continuous services even at peak times with a resilient
virtualized solution based on the IBM XIV Storage System.
Hardware
IBM XIV Storage System
IBM Power 795, 750 and 730
Software
IBM AIX
IBM DB2
Applications
SAP ERP
SAP NetWeaver Business Warehouse
Services
IBM Global Technology Services
IBM Business Partner
ICS
TSP12762-WWEN-00
2014 IBM Corporation 29
Power Systems Client References
Colgate
Need
Develop a solution that would support the
data explosion associated with business
growth while keeping IT spending lean



Solution

IBM Power Systems & Storage
AIX, DB2, SAN Volume Controller
Backup and recovery using TSM
SAP
Results
IBM DB2 compression technologies
reduced Colgates database volumes by an
average of 65 percent
Allowing IT spend to stay stable for two
years
Avoiding spend on additional processor
and disk storage capacity.

Colgate (Case Study)
Consumer Products
Supports continuing business growth with IBM and SAP
2014 IBM Corporation 30
Power Systems Client References
Constantia Hueck Folien provides SAP shared
services for the whole Constantia Flexibles group with
IBM POWER7 technology


Banking/GMU/Latvia
Business challenge:
Constantia Flexibles Group chose its subsidiary company, Constantia Hueck Folien, to act
as the SAP Competence Center for the entire enterprise. As a result, the SAP
environment managed by Constantia Hueck Folien more than doubled in size, from seven
to fifteen SAP instances, and the company needed to find an infrastructure that could
scale to meet its needs.
Solution:
The Constantia Hueck Folien IT team worked with PROFI, an IBM Premier Business
Partner, to consolidate from three IBM POWER5 servers to just two new IBM Power 750
servers, each with two IBM POWER7 processors. The servers are clustered using IBM
PowerHA to maximize availability, and use IBM PowerVM Live Partition Mobility to enable
server maintenance without taking SAP systems offline. They connect to IBM System
Storage N5300 disk systems, which act as a high-performance storage cluster.

Benefits:
The new infrastructure is capable of supporting SAP for the whole Constantia Flexibles
group, with headroom for future growth.
Even though SAP workload will more than double, the introduction of energy-efficient
IBM POWER7 processors has enabled a 33 percent reduction in physical server
footprint saving electricity and space.
POWER7 processors enable SAP applications to respond 50 percent faster, and batch
processes run 25-30 percent faster, giving users rapid access to data.
"The IBM Power Architecture has
once again proved its value as a
high-performance, highly available
platform for SAP applications. We
are confident that the Power 750
servers will give us the capacity we
need to grow our business over the
next two years and beyond."

- Bruno Sticht, Chief Information
Officer at Constantia Hueck Folien
GmbH & Co. KG
Constantia Hueck Folien GmbH & Co. KG, Case Study, December 2010
Solution components:
Hardware:
Power 750, Power Systems running
AIX 6
Software:
PowerHA for AIX, AIX
2014 IBM Corporation 31
Power Systems Client References
Corporate Express Australia Limited
Solves the challenges of growth with SAP and IBM
The need:
Corporate Express Australia is a steadily-growing company, having acquired some
71 different businesses to date. Acquisition had led to a lack of consistent processes
across the company. Corporate Express wanted to move from this environment and
introduce a standardized set of company-wide procedures.
The solution:
Corporate Express mapped out an extensive business transformation project to deal
with these challenges. As part of the initiative, the company engaged IBM Global
Business Services

to deploy a comprehensive suite of SAP ERP applications, as


well as SAP Customer Relationship Management and SAP BusinessObjects
business intelligence solutions. Two IBM Power Systems

servers host databases


for the SAP applications, which are housed on Cisco Unified Computing System
servers.
The benefit:
Reduced the amount of backlogs in order processing system by 30 percent.
Increased the average dollar value per invoice by three percent overall.
Cut the number of transaction errors by approximately 16 percent.
The IBM Global Business
Services team provided us
with the robust infrastructure
that we can rely on to support
the business as it continues to
grow.
Garry Whatley, Chief
Information Officer at Corporate
Express Australia Limited
GBP03071-AUEN-00
Solution components:
SAP ERP 6.0, SAP
BusinessObjects business
intelligence (BI) solutions
IBM Power

570
IBM Global Business
Services

Link
2014 IBM Corporation 32
Power Systems Client References
COSCO
Need

Reduce costs
Standardize-optimize business processes
Update infrastructure to support growth &
diversification of its business

Solution

Consolidated & centralized operations to HQ
Implemented back-up and disaster recovery
solutions
IBM Power Systems & DS8000 Storage
AIX, DB2, DB2 HADR feature, Tivoli System
Automation for Multi-platforms
SAP
IBM System x3850
Results
Mitigate business risk
Able to cost-efficiently introduce:
New offerings
Increase revenues
Access new markets


COSCO (Case Study)
Surges into new markets with IBM and SAP
Travel & Transportation
2014 IBM Corporation 33
Power Systems Client References
COSCO
Shipping giant surges into new markets with IBM and SAP
The need:
COSCO wanted to stimulate business growth and boost its competitiveness against
the backdrop of the worldwide economic slowdown. The group decided to diversify
into the profitable door-to-door logistics market by acquiring and merging existing
providers into the group. The acquisitions resulted in diverse and unwieldy financial
systems, preventing the flow of performance information throughout the group.

The solution:
COSCO Net (Beijing) Co., Ltd. implemented SAP ERP applications for finance at
its datacenters in China, Europe, America and Japan consolidating COSCOs
business operations to the company headquarters. To mitigate the business risk of
an outage to its centralized systems, and to ensure strict regulatory compliance,
COSCO Net deployed IBM DB2 for Linux, Unix and Windows with the high
availability disaster recovery (HADR) feature.
The benefits:
Introduced new offerings, increased revenues and accessed new markets cost-
efficiently.
Enabled high availability for the groups mission-critical centralized systems.
Supported growth and enhanced competitiveness in challenging economic
conditions.
By centralizing its
international operations with
solutions from IBM and SAP,
COSCO has gained the ability
to extend its operations into
profitable new markets.
Yongqi Liu, Deputy Director at the
Data Network Management Centre,
COSCO Net (Beijing) Co., Ltd
SPP03169-CNEN-00
Solution components:
IBM Power Systems
servers, System x3850 X5,
System Storage DS8000,
AIX, DB2, Tivoli System
Automation for Multiplatforms
SAP ERP, FI, CRM, SCM,
SAP NetWeaver Business
Warehouse
Link
Data One Accelerating client service and cutting energy
costs by 40 percent
Provides
a single point of control for all
servers, storage and networking.


"The PureFlex solution allows us to respond faster and
at lower cost to new client requirements."
Laurent Paris, IT Director, Data One

Accelerates
responses to new client
requirements.
>40% reduction
in electricity costs thanks to
extreme efficiency of IBM solution
Wholesale Distribution & Services
Solution components
The transformation: Data One now enjoys greater scalability,
flexibility and speed of response to requests from clients, and can
respond at lower cost. The speed of provisioning new virtual servers
has increased dramatically, and what previously required the
coordinated effort of three different people can now be handled by a
single person.

IBM PureFlex System
IBM Storwize V7000
IBM Cognos
IBM Business Partner Erica
SAP ERP
WAP12573-WWEN-00 external +BP
2014 IBM Corporation 35
Power Systems Client References
DHL Global Forwarding
DHL Global Forwarding gains a single view for global sales and customers
The need:
DHL Global Forwarding found that rapid growth through acquisition resulted in multiple
sales and customer management systems. As customer data was stored on isolated
systems, sales efforts would often be duplicated by separate teams. With fragmented
information systems, the company sometimes struggled to understand and maximize
its opportunities, measure sales effectiveness and improve sales efficiency.

The solution:
DHL Global Forwarding chose SAP Customer Relationship Management and SAP
NetWeaver Business Warehouse solutions for its global sales divisions. In partnership
with IBM Global Business Services, the company rolled out standard systems and
processes to around 4,000 employees in almost 100 countries, four months ahead of
schedule. The solution supports opportunity, campaign, and sales performance
management, integrated with analytics, email and document management.
The benefits:
Creates a single, centralized customer view, eliminating duplicates and errors,
and reducing sales administration costs.
Provides metrics for campaigns and opportunity-to-win conversion, which allows
efficiency to be measured and improved.
Enables integrated marketing campaigns based on standard, measurable
processes, helping to improve sales effectiveness.
IBM Global Business Services
and SAP played a key role in
FrontRunners successful
rollout, and the strategic
partnership has created a
strong foundation for the next
steps in DGFs customer
service journey.
Frank Schler, Program Manager,
FrontRunner, DHL Global Forwarding
SPP03190-WWEN-00
Solution components:
IBM Global Business Services
IBM FileNet
SAP NetWeaver Business
Warehouse
Link
2012 IBM Corporation
DHL Global Forwarding gains a single view for
global sales and customers
Creates
a single customer view, eliminating
duplicates and errors, and reducing
administration costs.
Provides
metrics for campaigns and
conversion, which allows efficiency
to be measured and improved.
Enables
integrated marketing campaigns
based on standard, measurable
processes, helping to improve
sales effectiveness.

Solution Components
SAP NetWeaver Business Warehouse
IBM Global Business Services

Business challenge: Rapid growth through acquisition resulted in multiple,
separate sales and customer management systems at DHL Global Forwarding,
and the company sometimes struggled to maximize its opportunities.

The solution: Deployed SAP Customer Relationship Management and SAP
NetWeaver Business Warehouse solutions, working with IBM Global Business
Services, serving some 4,000 users, four months ahead of schedule.

IBM Global Business Services and SAP played a key role in FrontRunners
successful rollout, and the strategic partnership has created a strong
foundation for the next steps in DGFs customer service journey.
Frank Schler, Program Manager, FrontRunner, DHL Global Forwarding
August 2013
2013 IBM Corporation
Link
2014 IBM Corporation 37
Power Systems Client References
Group of companies EFES in Russia
Manages massive business expansion with SAP and IBM
The need:
Group of companies EFES in Russia has been growing exponentially in Russia with
mergers and acquisitions of breweries and plants throughout five regions in the
country. As the company grew, it also wanted to create business efficiencies by
streamlining business critical activities, including sales, inventory management and
logistics. This led to a significant increase on system load and users, and required
a robust application and hardware platform.

The solution:
The company upgraded its IBM

Power Systems

environment, selecting two IBM


Power

750 servers with IBM POWER7

processors, and four IBM Power 550


servers with IBM POWER6

processors. These host virtualized database and


application servers for SAP

ERP systems, SAP Customer Relationship


Management (CRM), SAP Supply Chain Management (SCM), SAP NetWeaver


Business Warehouse analytics and SAP NetWeaver Portal.
The benefits:
Offers a robust, secure and highly scalable solution.
Provided the technology required to meet the companys ambitious business
goals and aggressive expansion.
By running the SAP software
completely on the IBM Power
Systems platform, we benefit
from the excellent integration of
all the different components: the
hardware, the AIX operating
system and the DB2 database.
Dmitry Dmitrakov, Head of the IT
Infrastructure Management
Department, EFES
SPP03118-RUEN-00
Solution components:
IBM Power 750, Power 550,
System Storage

DS5100
IBM DB2

for LUW, AIX

,
PowerVM

, PowerHA

, Tivoli


Storage Manager
SAP ERP, CRM, SCM,
NetWeaver Business
Warehouse, NetWeaver Portal
Link
2014 IBM Corporation 38
Power Systems Client References




Ernstings Family is a retailer with more
than 1700 stores in Germany & Austria
EHG Service GmbH needed an
infrastructure to support analytics for
timely decisions of what is selling.
20% of products are standard; 80%
change with season, new styles, etc.
EHG Service GmbH Infrastructure:
Production, BI, & DR workloads split
across Power 795 & 595 running IBM i 7.1
PowerHA, DS8870 with Easy Tier, SSDs,
Metro mirror
SAP ERP, Warehouse Management, BI
Websphere Commerce





Each days P.O.S. data from all stores
& the internet is available the next day
for analytics and logistics
Solution is responsive & scalable for
normal, seasonal, and promotional
transaction & analytics volumes &
requirements
Available 24 X 7
Managed by 2.5 people; with no
unplanned downtime
EHG Service GmbH provides infrastructure allowing
decision makers to analyze daily sales data and keep the
right inventory available on the shelves
Being able to collect, upload, & transform large
amounts of daily sales data from all the stores, and
make it available to support analytics, logistics, and
quick accurate decisions is critical to the business.
Ulrich Schulte, CIO, EHG Service GmbH
2014 IBM Corporation 39
Power Systems Client References
Engine Informtica
Offering SAP software as a service with IBM
The need:
Brazil-based Engine Informtica specializes in the implementation of SAP

ERP
solutions. The company realized that small and medium companies represented an
untapped market, and the company wanted to find a way to offer SAP services for
this sector at attractive price points. One key challenge was to reduce or eliminate
the capital expenditures and implementation costs as far as possible, to help
reduce the barriers to entry.
The solution:
Working with IBM

Global Technology Services

, Engine Informtica created a fully


hosted solution with capacity for 600 concurrent SAP users, hosted on two IBM
Power

550 servers connected to an IBM System Storage

DS5000. The systems


are hosted in an IBM Global Delivery Center managed by IBM Global Technology
Services, which also provides resiliency services for the new solution.
The benefits:
Cut overhead costs for a 600-user SAP solution by 50 percent
Opened up new markets with SAP software available at commercially attractive
price points per user, with no capital expenditure required
Mission-critical service reliability available through shared service, at a fraction of
the price of an in-house or on-premise system
With Engine Informticas
IBM SaaS solution, the cost
and complexity of running a
fully-fledged SAP system has
been dramatically reduced.
Marcelo Italiano, Partner and
Director of SAP operations,
Engine Informtica
SPP03120-BREN-03
Solution components:
IBM Power 550 Express, IBM
System Storage DS5000
IBM Tivoli

Storage Manager,
IBM AIX

, IBM PowerHA


IBM Global Technology Services
SAP ERP, SAP NetWeaver


Process Integration, SAP
Solution Manager

Link
EURONICS solves growth challenges and cuts costs
with SAP and IBM
Cuts
storage requirements by 80
percent
Accelerates
backup times by 10 percent
Avoids
per-hour downtime costs of
50,000

Solution Components
SAP for Retail including SAP ERP
SAP NetWeaver Business Warehouse
SAP Process Integration
SAP Solution Manager
IBM Power 770 and 740
IBM XIV
IBM PowerHA and PowerVM

Link
Business challenge: The highly successful growth strategy at European retail
company EURONICS was leading to increased data volumes, which in turn
affected its SAP application performance and storage complexity.

The solution: EURONICS chose to implement virtualized solutions based on
IBM XIV Storage Systems and IBM SAN Volume Controller, supporting SAP
and other business-critical solutions running on IBM Power 770 servers and IBM
AIX. It also deployed a comprehensive backup system powered by IBM Power
740 servers, IBM Tivoli Storage Manager software and IBM tape storage.

IBM and SAP support us in our ambitious business strategy, and we are
confident that together we can further streamline our processes and expand
our leading position in the market.
Ulrich Mller, Head of IT and Organization, EURONICS
2013 IBM Corporation
2014 IBM Corporation 41
Power Systems Client References
Farmacol S.A.

Business challenge:
After recently acquiring a few smaller pharmaceutical distributors, Farmacol S.A. needed
to expand its core central applications. Although its previous environment consisted of
Hewlett-Packard Itanium servers, the company opened the business to bids to help it gain
a more dynamic, scalable infrastructure to assist with reducing costs and increasing
scalability for the future.
Solution:
Farmacol S.A. chose to work with IBM on a new infrastructure that would provide better
performance, virtualization and scalability for the future. Working closely with IBM Global
Technology Services - Integrated Technology Services, Farmacol S.A. installed two IBM
Power 750 Express servers running the IBM AIX V6 operating system in conjunction with
IBM AIX Standard Edition and IBM PowerVM Standard Edition software. Additionally, one
IBM System Storage DS5100 device was installed for distribution management.
Benefits:
Realizes a new infrastructure that provides improved performance, virtualization and
scalability.
Provides correct operation of the infrastructure design
Maintenance and technical support helps with quick response and repair times in case of
any failures.
Helped the client reduce costs and improve its total cost of ownership
System Storage DS5100 device translates into improved distribution management.

A wholesale and distribution company in
Poland realizes improved performance,
virtualization and scalability when it
works with IBM Global Technology
Services - Integrated Technology
Services to provide a new infrastructure
consisting of IBM Power 750 Express
servers running the IBM AIX V6
operating system in conjunction with IBM
AIX Standard Edition and IBM PowerVM
Standard Edition software and an IBM
System Storage DS5100 device with
maintenance services provided by IBM
Global Technology Services -
maintenance and technical support
Life Sciences, Wholesale Distribution & Services/GMU/Central and Eastern Europe GMT
Solution components:
Hardware:
Power Systems: Power 750 Express; Power
Systems running AIX 6
Storage - Disk: Storage: DS5100
Software:
STG Systems Software: PowerVM Standard
Edition

HP win
2014 IBM Corporation 42
Power Systems Client References
Foodstuffs South Island
Cuts costs, boosts business performance with IBM and SAP
The need:
Foodstuffs South Island, a retail cooperative in New Zealand, provides sales and
marketing information to hundreds of retailers to help them tune their business
performance. With a production database of 10 TB, the company was struggling to
provide acceptable query performance, and daily backups had to be abandoned as
they simply took too long.
The solution:
Foodstuffs South Island implemented a comprehensive solution at its datacenter in
Christchurch, centred around the IBM XIV

Storage System. IBM DB2

was
selected as a database platform. SAP BW Accelerator extends the capabilities of
Foodstuffs South Islands existing SAP NetWeaver BW application and is delivered
pre-integrated and ready to run on an IBM BladeCenter

system. Finally, a new


IBM Power

750 Express server hosts several SAP applications.


The benefits:
Drastically shrank the size of its SAP BW database from 10 TB down to 2TB,
an 80 percent saving.
Using DB2 Near-Line Storage for SAP NetWeaver BW, the IT team has been
able to move older company data onto less costly storage, at a savings of 266
percent.
Backup and recovery capabilities have been greatly enhanced, with the database
now taking five hours to fully back up, instead of an entire day.
The combination of the IBM
Systems solution for SAP
NetWeaver BW and the
compression and near-line
storage capabilities of IBM
DB2 are delivering hugely
increased analytics
performance.
Gordon McCoy, Business
Systems Manager, Foodstuffs
South Island
REP03043-NZEN-00
Solution components:
SAP ERP, SAP CRM, SAP
NetWeaver BW Accelerator
IBM DB2

, IBM Power

750
Express, IBM BladeCenter
system,IBM XIV

Storage
System, IBM Systems
solution for SAP NetWeaver
BW
Link
Freescale climbs into the cloud and cuts IT costs
by around 20 percent with IBM and SAP
Helps
Freescale react faster to changing
conditions and demand
Moving to IBM SmartCloud for SAP Applications has
reduced the total cost of operation for our SAP ERP
landscape by approximately 20 percent annually.
Jerry McClean, IT Director Enterprise Resource Planning,
Freescale

20 percent
TCO savings for SAP ERP
applications

Supports
more efficient business expansion
Electronics
Solution components
The transformation: Freescale migrated its global SAP ERP
instance from a dedicated hardware environment to the
IBM SmartCloud for SAP Applications platform, working with
IBM Global Technology Services to complete the move in just eight
hours.
Hardware
IBM SmartCloud for SAP Applications
Software
IBM AIX
IBM DB2
Services
IBM Global Technology Services
Applications
SAP ERP
SPP03201-WWEN-00
2014 IBM Corporation 44
Power Systems Client References
Golden Eagle Retail Group Limited
Exploiting deep customer insight to drive growth with help from IBM and SAP
The need:
Golden Eagle Retail Group wanted to drive business growth by increasing sales
from its VIP customer base, which contributes 58 percent of the groups total sales.
The Group first needed to gain a deeper understanding of VIP customer demand.
This would enable it to rapidly identify popular product lines based on hard data
rather than gut feeling, and adjust its supplier contracts to build up stock quickly.
The solution:
Golden Eagle Retail Group refreshed its business processes based on best
practices for the retail industry and implemented SAP ERP applications to
integrate sales, finance and supplier contract management processes. Next, the
group deployed SAP NetWeaver Business Warehouse software. Using sales data
from the SAP ERP applications, SAP NetWeaver Business Warehouse software
enables accurate forecasting of VIP customer demand in real time.
The benefits:
Enables the group to rapidly identify the most popular products with VIP
customers in each region, and adjust supplier contracts to ensure that stock is
rapidly available to meet demand.
Predicted to help drive increased VIP customer sales and reduce the threat of
losing sales to competitors.
Facilitates future business expansion by automating 80 percent of the groups
financial processes.
SAP and IBM Global
Business Services has helped
transform our business into a
fast and flexible enterprise.

IT Director, Golden Eagle Retail
Group Limited
SPP03187-CNEN-00
Solution components:
SAP ERP; SAP
BusinessObjects; SAP
NetWeaver Business
Warehouse
IBM Power 770
IBM Global Business
Services and IBM Global
Technology Services
Link
2012 IBM Corporation
Golden Eagle Retail Group uses deep
customer insight to drive growth
Enables
the group to identify the most
popular products in each region,
and adjust stock to meet demand
Predicts
VIP customer sales increase
Facilitates
business expansion by
automating financial processes
by 80 percent

Solution Components
SAP ERP; SAP
BusinessObjects
IBM Power 770

Link
Business challenge: Leading department store chain Golden Eagle Retail Group
wanted to drive business growth in its VIP customer base but poor
understanding of future demand and an overstretched finance department limited
the groups customer insight capabilities.

The solution: Golden Eagle Retail Group integrated and automated its financial
processes with SAP ERP applications, and deployed SAP NetWeaver business
intelligence solutions to deliver accurate demand forecasting based on real-time
sales data.

SAP and IBM Global Business Services has helped transform our business
into a fast and flexible enterprise.
IT Director, Golden Eagle Retail Group Limited
July 2013
2013 IBM Corporation
2014 IBM Corporation 46
Power Systems Client References
Group Mannheimer Versicherungen reduces operational
costs by 30 percent with SAP and IBM

Business challenge:
Insurance group Mannheimer relied on SAP applications to run its core business operations. Older HP
servers were unable to support new SAP applications, and migration to the Unicode standard would
require investment in additional physical servers. Poor dialog response performance and slow report
generation caused user complaints, while maintenance and license costs continued to rise.

Solution:
Migrated from HP servers running SAP applications and Oracle databases in the Microsoft Windows
Server environment to IBM infrastructure. SAP ERP applications, DB2 and other in-house and business
intelligence applications run in multiple virtual servers on IBM Power 570 servers running AIX and the
Unicode standard. Deployed IBM System Storage DS4800 systems to rationalize and consolidate the
data storage landscape.

Benefits:
Migration to IBM Power Systems and DB2 has reduced operational costs by around 30 percent a year.
Business reports that took 20 minutes to generate are now produced in three minutes.
SAP application dialog step response times and batch run times have decreased by a factor of five.
IBM DB2 Deep Compression for data and indexes has reduced total data storage requirements by an
average of from 40 to over 60 percent.
Solution components:
Hardware:
Power 570, Power Systems, Storage:
DS4800
Software:
AIX, Tivoli Storage Manager, DB2 for Linux,
UNIX and Windows
Operating system:
AIX


The HP and Oracle solution was
incurring high maintenance costs and
significant annual license fees. The
migration to IBM Power Systems and
DB2 has saved around 30 percent a
year, and the solution is priced as a
complete hardware, maintenance and
license package for five years,
offering budget predictability for
Mannheimer.
- Norbert Koch, Managing
Director of IMD
Group Mannheimer Versicherungen, Case Study, November 2010. HP win
Insurance/NE Europe IOT/Germany
2014 IBM Corporation 47
Power Systems Client References
Gruppo Averna
Solves growth challenges of American and Asian expansion
The need:
Having successfully expanded its operations in Europe, liquor and sweets
distributor Gruppo Averna looked to take the next step in growing its business by
moving into new markets in the USA and Asia. Senior management knew that
business insight and understanding would form an essential part of the project, and
planned to extend its SAP solutions to support the new ventures.

The solution:
The company migrated its SAP applications including a business-critical order
management solution and Lotus Notes applications onto an IBM PureFlex
System solution, running multiple operating systems. The solution combines
compute, storage, networking, virtualization and management in a single solution,
to deliver enhanced simplicity, cost-effectiveness and workload optimization.
The benefits:
Enabled the company to reach new markets by consolidating key applications
from disparate systems to a unified solution.
Increased performance of applications by up to 200 percent, and customer
service applications and reporting by 100 percent.
Cut energy and cooling costs by 30 percent.
By running SAP
applications on PureFlex, the
overall SAP application
performance has increased up
to 200 percent.
Letterio Iachetta, IT Systems
Administrator, Gruppo Averna
SPP03188-WWEN-00
Solution components:
IBM PureFlex System
SAP ERP (Financials, MM,
PP, QM, S&D), SAP
NetWeaver Business
Warehouse, SAP NetWeaver
Process Integration
IBM Business Partner Elmi
Software S.r.l.
Link
Gruppo Averna solves growth challenges of
American and Asian expansion
Enables
the company to reach new
markets
Increases
application performance by up to
200 percent
Cuts
energy and cooling costs by 30
percent

Solution Components
SAP ERP, SAP NetWeaver BW and PI
IBM PureFlex System
IBM Business Partner Elmi Software Palermo

Link
Business challenge: To reach out to markets in the USA and Asia, Gruppo
Averna knew that its SAP solutions would be needed 24/7 in new time zones.
Without this capability, Averna could miss out on valuable new business.

The solution: Gruppo Averna chose to migrate to an integrated, easy-to-manage
IBM PureFlex System offering, able to offer continuous availability, greater
system performance and reduced operational costs.

By running SAP applications on PureFlex, the overall SAP application
performance has increased by up to 200 percent, enabling real-time data
provision on stocks, goods and warehouse management.
Letterio Iachetta, IT Systems Administrator, Gruppo Averna
July 2013
2013 IBM Corporation
2014 IBM Corporation 49
Power Systems Client References
GVK Power and Infrastructure Limited
Capitalizes on Indias infrastructure boom with IBM and SAP
The need:
As GVK scaled up operations to meet the demands of a booming economy, this
infrastructure developer sought a more efficient way to manage new projects, and
to run existing companies more productively and cost-effectively.

The solution:
GVK partnered with IBM Global Business Services to bring its extensive range
of operating companies onto an integrated suite of SAP ERP applications,
supported by IBM Power 740 Express servers, running the IBM AIX operating
system and IBM DB2 database software.
The benefits:
Expected to accelerate the time taken to get new infrastructure development
projects up and running by as much as 45 percent.
Reduces the time taken to close month-end financial processes by as much as
50 percent, from seven to ten days to between three to five days.
Provides the company with access to real-time, online reports for project
planning, helping to keep a tight control on project timelines and costs and
reducing the likelihood of costly project overruns.
With IBM and SAP
supporting more efficient,
integrated operations, we are
fully confident that we will be
able to meet whatever
challenges and changes the
market holds
Srinivas Sagi, Vice President of
IT and Business Process
Management, GVK
SPP03180-INEN-00
Solution components:
IBM AIX 6.1, IBM DB2
9.7, IBM Global Business
Services, IBM Power
740, IBM Storwize V7000,
IBM Tivoli Storage Manager
SAP ERP 6.0, SAP
Document Management
System, SAP Project System
Link
2012 IBM Corporation
GVK capitalizes on Indias infrastructure boom
with IBM and SAP
Reduces
time taken to set up new projects
by 45 percent.

Cuts
month-end closing by more than
50 percent.

Provides
access to real-time reports for
project planning.

Solution Components

IBM AIX 6.1, IBM DB2 9.7, IBM Global
Business Services, IBM Power 740, IBM
Storwize V7000, IBM System Storage
TS3200 Tape Library, IBM Tivoli Storage
Manager
SAP ERP 6.0, SAP Document Management
System, SAP Project System

Link



Business challenge: As GVK scaled up operations to meet the demands of a
booming economy, this infrastructure developer sought a more efficient way to
manage projects, and to run companies more productively and cost-effectively.

The solution: GVK partnered with IBM Global Business Services to bring its
extensive range of operating companies onto an integrated suite of SAP ERP
applications, supported by IBM Power 740 Express servers, running the IBM
AIX operating system and IBM DB2 database software.

With IBM and SAP supporting more efficient, integrated operations, we are
fully confident that we will be able to meet whatever challenges and
changes the market holds.
Srinivas Sagi, Vice President of IT and Business Process Management, GVK
April 2013
2013 IBM Corporation
2014 IBM Corporation 51
Power Systems Client References
Hindustan Motors Limited: increases performance by 75 percent
with IBM and SAP
The need:
Indian car manufacturer Hindustan Motors Limited experienced a pain point when its
legacy SAP platform began to experience storage bottlenecks, meaning it could take up to
two minutes to access the system at peak times and preventing the company from
processing orders fast enough to meet its business goals. In order to address this issue,
Hindustan Motors needed to refresh its legacy HP infrastructure.
The solution:
Hindustan Motors implemented IBM Power 520 Express and IBM System x3650 servers
running IBM AIX connected to an IBM System Storage DS4700. Storage is managed by
IBM Tivoli Storage Manager, and an IBM TS3200 Tape Library ensures all of the
companys mission-critical data is backed up. After the migration, SAP ERP was upgraded
to version 6.0.
The benefits:
Cut SAP access times by 75 percent, streamlining the workflow process and increasing
operational efficiency by around 40 percent.
Compressed data by 40 percent with IBM DB2, reducing both database size and the
need to spend on additional hardware.
Shrunk backup window by one hour, improving data security and freeing IT personnel
to focus on more valuable maintenance and development tasks.
DB2 is extremely easy to manage,
and together with the improved
performance weve gained from the
IBM solution, weve managed to
shorten our required backup window
by one hour.
Mr Vijayakrishna, Senior IT
Manager, Hindustan Motors Limited
Solution components:
SAP ERP Central Component 6.0
IBM System x3650
IBM Power 520 Express
IBM System Storage DS4700
IBM System Storage TS3200 Tape
Library
IBM DB2
IBM Tivoli Storage Manager
IBM AIX

Link
Hindustan Motors Limited is an Indian automaker producing both its own models and premium passenger
cars under licence from the Mitsubishi Motors Corporation of Japan.
2014 IBM Corporation 52
Power Systems Client References
HDFC Standard Life Insurance Co. Ltd.
Implementing a robust SAP platform to establish a single tool for planning and
budgeting
The need:
HDFC Standard Life Insurance had disparate IT systems that hindered efficient
information management. Further, it had to manually generate management
information system (MIS) reports. It also lacked a single version of the truth for its
MIS reports. The company needed a solution that would automate its IT systems
and enhance its ability to manage information.
The solution:
The client engaged IBM Global Business Services Application Innovation Services
to implement a platform based on SAP Business Warehouse, SAP BusinessObjects
and SAP Business Planning and Consolidation software modules. During the
implementation, the IBM team staged and stored summarized data for reporting
purposes from several disparate data points.
The benefits:
Reduced manual efforts for preparing and circulating MIS reports
Gained one version of the truth for its MIS reports
Achieved the ability to plan at the branch level within a single SAP system
The IBM Application Innovation
Services team helped us
reduce manual efforts when
generating MIS reports and to
gain online report access.
Name, title,
HDFC Standard Life Insurance
Solution components:
IBM

Global Business Services


Application Innovation Services
IBM Global Alliance Solutions: SAP
2014 IBM Corporation 53
Power Systems Client References
HDFC Standard Life Insurance Co. Ltd.
Need
Lack of insight into product performance
and consumption patterns was putting
company at risk of growing market share.
A single version of the truth for its MIS
reports which were being generated
manually

Solution

Data warehousing and analytics using SAP
Business Warehouse, SAP Business
Objects and SAP Business Planning and
Consolidation software modules
20 Power Systems for production & 12 for
High availability
Results
Improved the quality of MIS reports by 60
to 70 percent & cut errors by 80 percent.
Enhanced insight into business data
enabling the company to detect market
trends and develop targeted products
Reduced manual efforts for preparing and
circulating MIS reports
Gained one version of the truth for its MIS
reports
Achieved the ability to plan at the branch
level within a single SAP system

HDFC (Case Study)
Insurance
Boosts insight into market trends and customer behavior with IBM and SAP.
Implementing a robust platform to establish a single tool for planning and budgeting
2014 IBM Corporation 54
Power Systems Client References
Hindustan Motors Limited
Increasing performance by 75 percent with IBM and SAP
The need:
Indian car manufacturer Hindustan Motors Limited experienced a pain point when
its legacy SAP platform began to experience storage bottlenecks, meaning it could
take up to two minutes to access the system at peak times and preventing the
company from processing orders fast enough to meet its business goals. In order to
address this issue, Hindustan Motors needed to refresh its legacy HP
infrastructure.
The solution:
Hindustan Motors implemented IBM Power 520 Express and IBM System x3650
servers running IBM AIX connected to an IBM System Storage DS4700. Storage is
managed by IBM Tivoli Storage Manager, and an IBM TS3200 Tape Library
ensures all of the companys mission-critical data is backed up. After the migration,
SAP ERP was upgraded to version 6.0.
The benefits:
Cut SAP access times by 75 percent, streamlining the workflow process and
increasing operational efficiency by around 40 percent.
Compressed data by 40 percent with IBM DB2, reducing both database size and
the need to spend on additional hardware.
Shrunk backup window by one hour, improving data security and freeing IT
personnel to focus on more valuable maintenance and development tasks.
DB2 is extremely easy to
manage, and together with
the improved performance
weve gained from the IBM
solution, weve managed to
shorten our required backup
window by one hour.

Mr Vijayakrishna, Senior IT
Manager, Hindustan Motors
Limited
SPP03115-INEN-00
Solution components:
SAP ERP Central
Component 6.0
IBM System x3650
IBM DB2
IBM AIX
IBM Tivoli Storage Manager

Link
2014 IBM Corporation 55
Power Systems Client References
Honda Motorcycle and Scooter India
Kick-starts its SAP refresh with IBM the sweet spot for business control with SAP and
IBM
The need:
Honda Motorcycle and Scooter India had previously deployed its SAP ERP
software with an Oracle database running on a HP server landscape. However, this
legacy system did not provide the company with its desired level of availability,
performance and data security. As a result, many of its staff had to work beyond
normal office hours to get their work done. The company wanted to upgrade its
SAP software and refresh its legacy hardware to increase the visibility of its
business processes, improve efficiency, and lower costs.

The solution:
Honda Motorcycle and Scooter India implemented a new hardware landscape
comprising IBM Power Systems servers running IBM AIX version 6.1. Data is
backed up to an IBM System Storage TS3200 Tape Library using Veritas Enterprise
Backup services. The company migrated its SAP data from an Oracle database to
IBM DB2 version 9.5, and upgraded its SAP software from SAP R/3 Enterprise to
SAP ERP Central Component.
The benefits:
Decreased the companys database administration workload by 25 percent.
IBM technology and upgrading to the latest version of SAP has enabled HMSI to
improve its application performance by 40 percent.
Using SAP together with DB2, increased performance and compressed database
by 50 percent.
With IBM DB2 and SAP ERP
Central Component, weve
gained the high reliability and
security we wanted.
Sudhansu Maharana
Department Head of the Strategic
Information System
Honda Motorcycle and Scooter India
SPP03125-INEN-01
Solution components:
IBM Power Systems


servers, IBM System Storage
TS3200 Tape Library, IBM
DB2

, IBM AIX

SAP

ERP ECC, SAP ERP


HCM, SAP Database
Administrator Cockpit
Link
2014 IBM Corporation 56
Power Systems Client References
itelligence AG
Demonstrates real-time business advantages of SAP HANA and IBM Systems solutions
The need:
IBM and SAP Business Partner itelligence frequently receives requests to create
solutions to enable customers to analyze huge quantities of data, delivering
actionable information at high speed.

The solution:
itelligence recommends and deploys the IBM Systems solution for SAP HANA,
which increases performance of common financial and business warehouse reports
on average by more than 90 percent. itelligence runs multiple IBM Systems
solutions for SAP HANA in various sizes and configurations at its datacenters, with
several solutions being used in production and many for customer test drives.

The benefits:
Helped itelligence clients to maximize their margins through super-fast availability
of sales, inventory and financial data.
Improved stock turns.
Enhanced business performance.
Accelerated complex planning by 66 percent, reducing planning time from 35
to just 12 hours.

Thanks to our IBM Systems
solution for SAP HANA on IBM
System x, we can offer our
customers high-performance
and highly available service to
meet their business goals.
Dr. Luke Winckelmann, Lead SAP
HANA Expert and Customer Service
Manager, itelligence AG
SPP03161-DEEN-00
Solution components:
IBM BladeCenter HS22,
Power Systems, System x
3950 X5, System x3690 X5,
System x3650, AIX, DB2,
GPFS, PowerHA
SAP HANA, ERP, NetWeaver
BW, ERP HCM, CRM,
NetWeaver PI, Solution
Manager
Link
2014 IBM Corporation 57
Power Systems Client References
IBM SAP Alliance
International Rectifier: optimizes business-critical SAP solutions with
IBM high availability technology
International Rectifier, headquartered in El Segundo in California, USA, is a world leader in
advanced power management technology.

The need:
Many leading electronics manufacturers rely on International Rectifier power management
technology to drive their products. To avoid losing business to competitors, the company
must provide its customers with great-value products, delivered quickly. International
Rectifier recognized that it could cut operational costs and speed up deliveries by fine-
tuning complex supply chain and logistics processes.

The solution:
To achieve these aims, the company chose to standardize its global operations on an
integrated suite of SAP applications, including SAP Supply Chain Management, featuring
SAP Advanced Planning & Optimization and SAP liveCache. The SAP solutions are
supported by leading IBM technology, including IBM Power Systems servers and IBM
DB2 High Availability Disaster Recovery (HADR) for business continuity.

The benefits:
Provides a unified view of global operations, delivering the insight needed to reduce
operational costs and to support more strategic decision-making.
Enables International Rectifier to deliver products to its customers more quickly.
Reduces disruption to manufacturing through improved planning, which boosts efficiency
and cuts wastage.
We are very satisfied with our
comprehensive IBM and SAP
solution. Together we implemented
a highly reliable solution that is
easy to manage, scalable and well
supported by IBM and SAP.

Suhas Narayan, Operations
Manager, International Rectifier
Solution components:
IBM Power 770, Power 570,
System Storage DS5300,
Storwize V7000, PowerHA,
PowerVM, DB2, AIX,
Tivoli System Automation,
FlashCopy
SAP ERP, CRM, NetWeaver
BW, NetWeaver PI,
BusinessObjects, SCM, APO,
liveCache
March 2013
Link
2014 IBM Corporation 58
Power Systems Client References
International Rectifier
Need
Increase business resilience, reduce risk
Cut operational costs
Enhance information availability
Introduce enterprise-wide business
analytics
Optimize global logistics

Solution

Power 770 & 570
AIX, PowerHA, PowerVM, DB2,Tivoli
System Automation, FlashCopy
System Storage DS5300, Storwize V7000
SAP ERP, CRM, NetWeaver BW,
NetWeaver PI, BusinessObjects, SCM,
APO, liveCache

Results
Provides a unified view of global
operations, delivering the insight needed to
reduce operational costs and to support
more strategic decision-making.
Enables International Rectifier to deliver
products to its customers more quickly.
Reduces disruption to manufacturing
through improved planning, which boosts
efficiency and cuts wastage.

International Rectifier (Case Study)
Manufacturing
Optimizes business-critical SAP solutions with IBM high availability technology
2014 IBM Corporation 59
Power Systems Client References
International Rectifier
Optimizes business-critical SAP solutions with IBM high availability technology
The need:
Many leading electronics manufacturers rely on International Rectifier power
management technology to drive their products. To avoid losing business to
competitors, the company must provide its customers with great-value products,
delivered quickly. International Rectifier recognized that it could cut operational
costs and speed up deliveries by fine-tuning complex supply chain and logistics
processes.
The solution:
To achieve these aims, the company chose to standardize its global operations on
an integrated suite of SAP applications, including SAP Supply Chain Management,
featuring SAP Advanced Planning & Optimization and SAP liveCache. The SAP
solutions are supported by leading IBM technology, including IBM Power
Systems servers and IBM DB2 High Availability Disaster Recovery (HADR) for
business continuity.
The benefits:
Provides a unified view of global operations, delivering the insight needed to
reduce operational costs and to support more strategic decision-making.
Enables International Rectifier to deliver products to its customers more quickly.
Reduces disruption to manufacturing through improved planning, which boosts
efficiency and cuts wastage.
We are very satisfied with our
comprehensive IBM and SAP
solution. Together we
implemented a highly reliable
solution that is easy to manage,
scalable and well supported by
IBM and SAP.
Suhas Narayan, Operations
Manager, International Rectifier
SPP03165-USEN-00
Solution components:
IBM Power 770, Power 570,
System Storage DS5300,
Storwize V7000, PowerHA,
PowerVM, DB2, AIX,
Tivoli System Automation,
FlashCopy
SAP ERP, CRM, NetWeaver
BW, NetWeaver PI,
BusinessObjects, SCM, APO,
liveCache
Link
2014 IBM Corporation 60
Power Systems Client References
IT-Informatik
Boosts competitiveness, cuts operating costs by 50 percent
The need:
To compete with larger companies, medium-sized IT services provider IT-Informatik
in Germany focuses on service quality and application performance. To keep its
operational costs low, the company looked to grow its SAP application hosting
capabilities without hiring extra IT staff. To do so, IT-Informatik needed IT solutions
that require little administration and offer excellent performance for its customers.

The solution:
To address these challenges, IT-Informatik chose a full virtualization strategy,
based on IBM PowerLinux servers with IBM PowerVM virtualization and Live
Partition Mobility, to manage its SAP hosting services.
The benefits:
Slashed IT operational costs by more than 50 percent
Enabled IT-Informatik to set up new customer environments 80 percent faster.
Reduced time spent on storage administration by two hours per week.
Permitted business growth without the need for more IT staff.
The close collaboration between
IBM and SAP proved to be
excellent, and the new solution
was implemented quickly and
reliably.
Jochen Whrle, Head of
Infrastructure at IT-Informatik GmbH
SPP03157-DEEN-00
Solution components:
IBM PowerLinux 7R2,
Power730, Power 520, System
x, Storwize V7000, System
Storage TS7620 ProtecTIER,
System Storage 3310, System
Storage 3200, AIX, Easy
Tier, FlashCopy, PowerVM,
Tivoli Storage Manager, SUSE
Linux Enterprise Server
SAP ERP, NetWeaver BW
Link
2014 IBM Corporation 61
Power Systems Client References
IBM SAP Alliance 61
Italian transportation company
Finds a green route to business growth

We chose SAP solutions
because they integrate
seamlessly with our existing SAP
general business management
and financial software

IT Technical Manager
Transportation Company

Solution components:
IBM

Power

770 servers, IBM


BladeCenter

H
IBM DB2

for Linux

, Unix and
Windows

, IBM AIX

, IBM
PowerVM

, IBM Tivoli Storage


Manager
SAP

Transportation
Management, SAP
NetWeaver

Portal, SAP
NetWeaver Business
Warehouse
ANCILE, a Certified Enterprise
Support Integration SAP
Partner

The need:
A family-owned regional transportation company wished to
transform itself into an international logistics service provider.
This would require improvements in its customer relationship
management, with optimized business processes capable of
managing up to 700,000 shipments a month. Existing Hitachi
Data Systems, Sun and Oracle systems were not able to
scale up to meet the rising workload, and management and
maintenance expenses were increasing.

The solution:
This transportation company replaced its Sun and Oracle
systems with two IBM Power Systems 770 servers for its
core SAP applications and migrated its data to IBM DB2. The
company also replaced its Hitachi Data Systems storage
array with an IBM System Storage DS8300 disk system.

The benefits:
Reduced CO
2
emissions by approximately 375 tons a year,
or around 25 percent.
Raised logistics productivity by 30 percent.
Cut storage space for goods to be transported by 20
percent.
SPC03369-ITEN-00 November 2011
2014 IBM Corporation 62
Power Systems Client References
IVZ gives business a boost with fourfold performance
increase, cloud platform pays off within six months
75 percent
saving in investment costs and six
months return on investment
Since the first implementation of the IBM Flex
System solution was completed successfully with
excellent support from IBM Systems Lab
Services, we are confident that this integrated
solution will help us tackle performance issues
and rationalize our IT operations.
Jrg Wrabetz, Head of IT,
Informations-Verarbeitungs-Zentrum (IVZ)
Fourfold
performance increase, delivering the
ability to retain existing and win new
customers
Combines
outstanding I/O bandwidth of
IBM POWER architecture with
commodity Intel servers and low
network latency
Media & Entertainment
Solution components
IBM Flex System
IBM XIV, System Storage DS3700, TS3500 Tape Library
IBM AIX, PowerVM, Tivoli Storage Manager
IBM Business Partner PROFI Engineering Systems

WAP12564-WWEN-00
2014 IBM Corporation 63
Power Systems Client References
170
Local government authorities consolidate the
database instances from x86 to Power Systems
KDZ selects IBM Power Systems and Linux for SAP x86 consolidation
Challenge
Essential requirements for new environment was
high degree of automation, availability,
virtualization, low administrative costs, scalability
and a system landscape that could be simply
managed.

Solution
Two IBM Power Systems with PowerVM and
Capacity on Demand in order to respond swiftly
and flexibly to new requirements and any spikes in
demand.
The standardization and increased
availability that accompany the
consolidation of many individual
systems on a virtualized IBM POWER
platform amply justify the effort and
expense of migration.

Uwe Hehl, Works Manager and Head of
Services Management Department
Gebaudewirschaft Mainz

Click here for case study
2014 IBM Corporation 64
Power Systems Client References
Knauf lays the foundation for high-availability
using an integrated reliable infrastructure








A French based multinational producer of
building materials and construction
systems.
Needed to reduce potential planned &
unplanned outages to less than one hour,
while growing the business on three
continents, with users in multiple time
zones.






Improved response times for SAP users
by 50%
Improved SAP performance
Significantly reduced infrastructure
complexity and costs.
Real-time replication of SAP data from
production to backup server enabling
failover within 30 minutes
"The complete integration of the DB2 database with the IBM i
operating system is a major advantage of the SAP solution. With
DB2 on i, theres literally nothing to do! We dont have to mess
around with table spaces and optimization as we would with other
databases. This helps to keep our operational costs low."
Joel Kienlen, Infrastructure Manager, Knauf
Click here for case study
2014 IBM Corporation 65
Power Systems Client References
Knauf lays the foundations for a high-availability
SAP solution on IBM Power Systems
Construction / Architecture / Engineering, Industrial Products/SW Europe IOT/France
Business challenge:
With growing business operations on three continents and users in multiple time
zones to support, Knauf needed to ensure round-the-clock availability for its
business-critical SAP applications. The existing dual-site IT infrastructure enabled
the company to fail over production systems from the primary to the backup site
but with a delay of at least three hours. Knauf wanted to reduce the potential
downtime for planned or unplanned outages to less than one hour.

Solution:
Knauf upgraded from two IBM System i5 570 servers to two IBM Power 560
servers based on IBM POWER6 technology, and mirrored the internal disks on the
IBM Power 560 servers using IBM iCluster technology for operational resilience.
The entire SAP software solution basis, IBM DB2 databases and applications
runs on the IBM Power Systems platform, while auxiliary business applications run
on IBM BladeCenter servers.

Benefits:
Cut response times for SAP users to just 50 percent of the previous level,
enabling greater efficiency, productivity and business responsiveness.
Reduced infrastructure complexity and costs significantly.
Provides real-time replication of SAP data from the production to the backup
environment, and enables Knauf to fail over within just 30 minutes.

were very satisfied with the
new IBM Power Systems
environment; availability and
performance were already high on
the servers we replaced. The new
POWER6 servers build on that,
giving us more processing power
and better response times with
the same security and reliability
we have always had from
IBM i. ."

- Joel Kienlen, Infrastructure
Manager, Knauf
Knauf, Case Study, November 2010
Solution components:
Hardware:
Power 560 Express, Power
Systems, Power Systems running i
Software:
IBM iCluster for i, IBM i, DB2 for
i5/OS
Operating system:
i5/OS
2014 IBM Corporation 66
Power Systems Client References
Kommunale Datenzentrale Mainz selects IBM Power
Systems and Linux as the platform for its clients
SAP applications
Computer Services/NE Europe IOT/Germany
Business challenge:
Launch double-entry bookkeeping in accordance with the latest statutory requirements.
Set up a future-safe, flexible IT platform for hosting SAP applications. Establish Linux as a
strategic operating system platform. Ensure failsafe operation of the SAP systems that
KDZ hosts. Consolidate an existing SAP system for facilities management onto the new
platform. Integrate the landscape into the existing systems management environment,
especially for backup/restore and monitoring purposes.

Solution:
Launch a fully virtualized server and storage landscape: IBM Power Systems and
PowerVM for server and resource virtualization and IBM System Storage SAN Volume
Controller (SVC) for storage virtualization. Set up a high-availability cluster for critical
customer applications including IBM Tivoli System Automation for Multiplatforms for SAP
instances. Work with IBM Global Technology Services and IBM Global Business Services
to provide advice and project management to launch the solution.
Benefits:
Enjoy the easy integration of IBM Power Systems and an open Linux operating system
(SUSE Linux Enterprise Server) in terms of performance, hardware stability, and
scalability, as well as the flexibility delivered by PowerVM virtualization. Achieve synergies
by running SAP and non-SAP applications on the same hardware: reduce energy
requirements by retiring old physical servers; improve overall capacity utilization and
dynamic load-sharing.

"We have implemented totally
modern, but also practical
solutions at KDZ. Our applications
are future-oriented and the fully
virtualized IBM infrastructure gives
us enormous flexibility, while
helping us save up to 20 percent
on energy costs."

- Ralph Schrer, Head of System
Services Department, KDZ
KDZ, Case Study, February 2010
Solution components:
Hardware:
BladeCenter HS21, Power Systems,
Storage: DS4700 Express, Storage:
DS4800, Storage: TS3310 Tape Library,
System p, System p: System p5 570
Software:
TotalStorage SAN Volume Controller,
Tivoli System Automation for
Multiplatforms
Operating system:
AIX, Novell SUSE Linux
2013 IBM Corporation
Kronopol improves data management and cuts IT costs
with SAP and IBM DB2 outsourcing solution
Decreased
IT expenditure

Shrinking the database size after
migrating from SAP MaxDB to IBM
DB2 had a significant impact on
lowering the Total Cost of Ownership of
the IT infrastructure.
Mr. Marek ugowski, IT Manager, Kronopol

60 percent
Reduction in database volumes
Enabled
Kronopol to focus on innovative new
projects
Industrial Products
Solution components
IBM DB2
IBM System Storage San Volume Controller
IBM Tivoli Storage Manager
IBM PowerHA
IBM Power Systems
IBM System Storage DS
IBM Global Technology Services
2014 IBM Corporation 68
Power Systems Client References
kubus IT
Improves data processing in the healthcare industry
The need:
kubus IT, an IT service provider in the healthcare industry, wanted to modernize the
services it provides to medical insurers. The goal was to optimize the companys
business processes.


The solution:
kubus IT consolidated disparate applications on the industry solution for statutory
health insurance oscare, developed by AOK Systems and based on SAP software
and IBM infrastructure.
The benefits:
The AOK Systems software combines with integrated SAP solutions IBM
infrastructure to streamline business processes, optimize customer-oriented
processes, and improve competitiveness.
After the migration to IBM DB2
version 10, we noticed
substantial performance
improvements, providing a solid
foundation for future growth.
Jrg Witzgall, Head of Applications
and Processes, kubus IT
ZSP03744-DEEN-00
Solution components:
IBM Power Systems
IBM System Storage
DS8800
IBM System Storage SAN
Volume Controller
IBM zEnterprise 196
IBM Global Business
Services
SAP ERP, SAP ERP HCM,
SAP CRM, SAP SRM, SAP
NetWeaver BW
Link
2012 IBM Corporation
kubus IT improves data processing in the healthcare industry
Streamlines
business processes
Optimizes
customer-oriented processes
Improves
competitiveness

Solution Components
SAP ERP, SAP ERP Human Capital
Management, SAP Customer Relationship
Management, SAP Supplier Relatiohship
Management, SAP NetWeaver Business
Warehouse
IBM Power Systems
IBM System Storage DS8800
IBM System Storage SAN Volume Controller
IBM zEnterprise 196
IBM Global Business Services

Link

Business challenge: kubus IT, an IT service provider in the healthcare industry,
wanted to modernize the services it provides to medical insurers. The goal was to
optimize the companys business processes.

The solution: kubus IT consolidated disparate applications on the industry
solution for statutory health insurance oscare, developed by AOK Systems and
based on SAP software and IBM infrastructure.

After the migration to IBM DB2 version 10, we noticed substantial
performance improvements, providing a solid foundation for future growth.

Jrg Witzgall, Head of Applications and Processes, kubus IT
August 2013
2013 IBM Corporation
2014 IBM Corporation 70
Power Systems Client References
Large European Railway
Need
Plans to expand operations, adding new
franchises and routes depends on service
quality and cost-efficiency.
Struggle to analyze large amounts of data to
understand asset, financial and operational
details in order to identify cost-reduction
opportunities

Solution

Power 795, DS8800
AIX, DB2, PowerHA, PowerVM, TSM, SVC
System x -- x3690 X5, x3850 X5
SAP

Results
Reduced the total cost of ownership for
SAP databases by 25%, helping the
company to cut operational costs.
Reduce application response times by 30%
Cut batch processing times by 30%
Reduced data backup times by 70%
Reduce failover time of production
environment to backup systems by 97%,
ensuring data security.

Case Study
Travel & Transportation
Lays the track for new business opportunities
2014 IBM Corporation 71
Power Systems Client References
A large railway company
Lays the track for new business opportunities
The need:
A large European railway company has ambitious plans to expand operations.
Winning new franchises and routes depends on service quality and cost-efficiency.
Understanding asset, financial and operational details is critical to identifying cost-
reduction opportunities, and with a large network the company struggled under the
weight of data.
The solution:
To solve these challenges, the company set out to standardize its information
systems, removing layers of complexity, cutting administration and maintenance
costs, and creating a centralized data store that can be interrogated and analyzed.
The company chose to implement a comprehensive SAP ERP solution on IBM
infrastructure. It installed an IBM Power Flex multisystem configuration for
maximum flexibility and performance.
The benefits:
Reduced the total cost of ownership for SAP databases by 25 percent.
Reduced application response times by 30 percent and batch processing times
by 50 percent.
Reduced data backup times by 70 percent and reduced time taken for failover of
production environment to backup systems by 97 percent.
With IBM DB2 we can
manage our complete SAP
software environment with just
two database administrators.
Head of Service and Architecture
Management
SPP03178-ATEN-00
Solution components:
IBM Power 795 with IBM
Power Flex, System x 3850
X5, System x3690 X5, System
Storage DS8800, PowerVM,
AIX, PowerHA, DB2,
Tivoli Storage Manager,
Software Group Services,
Global Technology Services,
IBM SAP International
Competence Center
SAP ERP, SAP NetWeaver
Business Warehouse, SAP
BusinessObjects
Link
2014 IBM Corporation 72
Power Systems Client References
Leading foodservice organization
Steers towards success
The need:
In the highly competitive foodservice sector, it is essential to reduce administrative
overheads. The challenge is always to improve business efficiency and enhance
service delivery while reducing infrastructure investments, cutting software license
fees and decreasing operational maintenance expenses.

The solution:
A leading foodservice organization consolidated to IBM

Power Systems

servers
and migrated to IBM DB2

, using Deep Compression to reduce data volumes by 56


percent. The company implemented IBM Storwize

V7000 storage systems to


create a fully virtualized, integrated data storage landscape. Subsequently, the
company upgraded to the latest SAP ERP components, including financials,
controlling, materials management, sales and distribution, human resources, and
payroll, using IBM WebSphere

Portal to provide access for its hundreds of


operational units across the UK.
The benefits:
Saved more than 90,000 over three years on database license and
maintenance fees.
Saved 50,000 over three years through lower development and test landscape
sizes requiring smaller storage and processor capacities.
Saved more than 90,000 on storage hardware purchases with DB2 Deep
Compression.
The new Power, DB2 and SAP
solutions perform considerably
better than before. This gives us
capacity for growth without
requiring new investments, and
performance has increased by
around 20 percent.
IT Team Leader
SPP03131-GBEN-00
Solution components:
IBM

AIX

, IBM DB2

, IBM
WebSphere

Portal
IBM Power

Systems servers,
IBM System Storage


DS8100 and DS5300, IBM
Storwize

V7000
SAP Business Suite, SAP
ERP HCM, SAP enhancement
package for SAP ERP
Link
2014 IBM Corporation 73
Power Systems Client References
A leading Indonesian manufacturer
Boosts on-time deliveries to 90 percent accelerating business processes with IBM and
SAP
The need:
To remain a leader in its industry, an Indonesian manufacturer wanted to retain its
customer loyalty and maintain its reputation for providing a comprehensive, high-
quality service. With the percentage of on -time deliveries at 80 percent, the
company needed to address the inefficiencies that were causing its business
processes to decelerate with a comprehensive IT solution.

The solution:
The Indonesian manufacturer worked with IBM to design, install and maintain a
solution capable of handling both current and future levels of orders, by
implementing two IBM

Power

740 Express servers, increasing the performance


of its SAP software by 70 percent.
The benefits:
Cuts production order planning times by over 80 percent.
Decreases report generation time by 80 percent.
Increases number of on-time deliveries to over 90 percent.
By continuing our strong
collaboration with IBM and SAP,
we are confident that we can
gain the deep insights we need to
further boost our working
efficiency, take on new business,
and, ultimately, drive the
company on to greater levels of
profitability than would have
been possible in the past.
POP03219-IDEN-00
Solution components:
IBM

Tivoli

Storage
Manager, IBM AIX


IBM Power

740 Express,
IBM System Storage


DS5020 Express, IBM
System Storage TS3100
SAP ERP v. 4.7
Link
2014 IBM Corporation 74
Power Systems Client References
Leading North American electronics manufacturer
Optimizing operations with IBM and SAP
The need:
This technology giant looked to cut costs through consolidation, and gain deeper
insight into business operations, right down to each of its 800 profit centers. The
time taken to manage a total of 25 servers could prevent the IT team from meeting
its service level agreements and providing essential management reports to
executives.
The solution:
The electronics manufacturer chose to consolidate its SAP applications to three
IBM Power Systems servers, and virtualize other systems to an IBM System x
3850 server running VMware. The company engaged IBM Global Business
Services Application Management Services to support its SAP software, and
IBM Global Business Services Strategic Outsourcing to host the servers off-site.
IBM DB2 provides information management for the SAP applications.
The benefits:
Consolidating to IBM Power 770 servers has helped the company to cut its
software licensing costs by 25 percent and reduce its total costs of operation by
34 percent.
Data center energy consumption has been cut by an estimated 80 percent, and
floor space by 44 percent.
By outsourcing its application management and data center hosting to IBM
Global Business Services, the company has cut its system administration costs
by more than 50 percent.
Now that our North America
operations use IBM
application management
services, we are looking to
take advantage of global
consolidation of the
applications to help cut costs
and improve information
efficiency.
Company spokesperson
GBP03067-WWEN-00
Solution components:
Hardware
IBM Power 770, IBM
System Storage DS8300, IBM
System x 3850
Software
IBM AIX, IBM DB2
Services
IBM Global Business
Services
LEONI Solving the complexities of growth by migrating
business-critical applications to a private cloud

Significant cost savings
and a migration without financial
risks



"IBM lived up to its reputation with excellent project planning
and impressive performance gains."
Bernhard Pluhatsch, Vice President Information Technology, LEONI
No unplanned downtime
thanks to professional project
planning
49% faster
response times while reducing
number of processors by 50%
Industrial Products
Solution components
The transformation: As LEONI grew, complexity challenged the
ability to meet customers just-in-time delivery expectations, as
business-critical SAP applications response started to slow down.
LEONI and IBM Global Technology Services carefully planned
the complex migration project and moved the SAP applications to a
private cloud solution on IBM Power Systems.
Hardware
IBM Power 770
IBM Storwize V7000
Software
IBM AIX
Services
IBM Global Technology Services
Applications
SAP ERP, SAP for Automotive

SPP03215-WWEN-00
2014 IBM Corporation 76
Power Systems Client References
Mahatransco
Transforms electricity transmission uptime to reach more than 99 percent with IBM and
SAP
The need:
Mahatranscos extensive geographical breadth meant that it was impossible to
effectively monitor operations, and the company suffered from a lack of
standardization and integration. In order to allow Mahatransco to meet its high
growth objectives and key regulatory benchmarks, it was critical to provide
centralized management and enforce standardization across the company.
The solution:
Mahatransco implemented a comprehensive suite of SAP software on IBM

Power
Systems

and IBM System x

servers, and also deployed IBM DB2

and IBM
WebSphere

Portal Express. IBM Global Business Services

helped to manage the


implementation, and built a new company datacenter.
The benefits:
Delivers high levels of integration, and has enhanced process efficiency by 30
percent.
Improves monitoring significantly: while it previously took up to two months to
check and analyze information from remote sites, this can now be accessed
instantly.
Provides vital information on breakdowns and outages, allowing workers to
quickly identify and resolve problems and maintain a system availability of
more than 99 percent.
The combined SAP and IBM
solution has built integration
into every level of the
business.
Sanjay Shinde, Chief Engineer,
Maharashtra State Electricity
Transmission Company Limited
GBP03075-INEN-00
Solution components:
SAP ERP 6.0, NW Document
Management SysteM
IBM System p5 560Q, Power
560 Express, System x3550,
System x3650, System x3650
M2 and System x3850 M2
IBM AIX

, DB2, WebSphere
Portal Express, Microsoft
Exchange Server
IBM Global Business Services
Link
Major manufacturer cuts costs, enables enterprise-wide
visibility with IBM and SAP
Enabled
integrated project costing and the
potential for business analytics


Our business has doubled in size in the past year, and we
are confident that the SAP and IBM solutions give us the
capacity, scalability and capability to do so again.
Company spokesperson
Increased
data efficiency by standardizing
operations on SAP solutions
Optimized
processes around production
planning and shipping
Manufacturing
Solution components
The transformation: By standardizing operations on SAP solutions,
the company increased data efficiency, and for the first time
enabled integrated project costing and the potential for business
analytics. The company has introduced the concept of shared IT
services, with potential cost reductions for infrastructure, operations
and human capital.
.
Applications
SAP ERP, SAP Advanced Planning
and Optimization
Hardware
IBM Power 770 servers,
IBM System Storage DS8700
Software
IBM i operating system, integrated
IBM DB2 database

SPP03209-WWEN-00
2014 IBM Corporation 78
Power Systems Client References
Manasco keeps key business services running around the
clock




Manasco is the technology arm of rapidly
growing Belgian based Etex Group
High quality building materials
17,000 employees 120 production
facilities in 42 countries around the world
Manasco needed to :
Move all operating companies to one
centralized SAP platform
Support expanding number of applications
& number of users
Provide a robust, scalable, highly
available infrastructure




Delivered TCO savings of 320,000 over 4
years.
90% reduction of system restore time
From 24 hours to one or two hours
Enables near 24/7 availability of business-
critical SAP applications
Consolidated servers reducing energy &
cooling costs, and software licenses
Enabled to support future growth without
impacting user performance
Dual IBM Power 750s, IBM i 7.1, &
DS8700 storage
For us, improving the reliability of our operations has been the biggest
advantage, even more so than the cost savings weve seen so far.
Knowing that vital company data is completely protected in the event
of a disaster is priceless
Mark Vandeurzen, Managing Director, Manasco
Click here for case study
2014 IBM Corporation 79
Power Systems Client References
Manasco
Maintaining high availability and safeguarding against disaster with IBM


The need:
Manascos parent company, the Etex Group, is in the process of moving all of its
operating companies towards one central SAP platform, requiring Manasco to
support more and more SAP applications and users. Manasco needed to invest in
more computing power and capacity to cope with the groups ever-increasing
performance requirements.
The solution:
Working with IBM Business Continuity and Resiliency Services and IBM Business
Partner Cegeka, Manasco deployed two IBM Power 750 Express servers and
an IBM System Storage DS8700. One Power 750 Express is used for the
companys SAP production system; the second is used for backup, development
and testing, and is hosted externally at an IBM datacenter.
The benefits:
Delivered TCO savings of 320,000 over 4 years.
Reduced system restore time from 24 hours to one or two hours, an
improvement of over 90 percent.
Enables Manasco to maintain near 24/7 availability of business-critical SAP
applications, which are crucial for supporting group-wide operations.
For us, improving the
reliability of our operations
has been the biggest
advantage, even more so than
the cost savings weve seen so
far. Knowing that vital
company data is completely
protected in the event of a
disaster is priceless
Mark Vandeurzen, Managing
Director, Manasco
POP03224-DEEN-01
Solution components:
IBM Power 750 Express,
IBM System Storage
DS8700
IBM Global Technology
Services Business
Continuity and Resiliency
Services
SAP ERP
IBM Business Partner
Cegeka
Link
MERMEC Group: monitoring and protecting transport
routes with help from IBM
Improves
business continuity reducing
operational disruption in the unlikely
event of an unplanned outage
With the IBM Tivoli solution, we know that we are in
safe hands.
Domenico Scardicchio, CIO, MERMEC Group


Enables
rapid recovery of critical business
process, services and data for railway
network monitoring and diagnostics
24-hour
recovery time objective and
recovery point objective enabled
Travel & Transportation
Solution components
The transformation: MERMEC Group implemented IBM Tivoli
Storage Manager software to enable rapid recovery of its monitoring
and inspection services for railway-network operators.
Software
IBM Tivoli Storage Manager Suite for
Unified Recovery
Applications
SAP ERP
Servers
IBM Power Systems
IBM Business Partner
H.S. Systems TIP14567-WWEN-00
What if you could predict what your customer needed nextand be there with a solution?
IBM

Coremetrics

Lifecycle
IBM Coremetrics Social Analytics
IBM Coremetrics Web Analytics
IBM PowerHA


IBM Power

Systems
IBM PowerVM

In the mobile communications industry, it is critical
to understand customers as they interact with
providers in multiple channels, and then act quickly
to win them over.
After a period of rapid growth, this mobile
communications provider in Poland was trying
to manage a customer base that had grown by
50 percent in just one year, to more than five
million. Suddenly, the ability to track customer
behavior, deliver targeted content and measure
the results became extremely important for
customer acquisition and retention. The
company needed a strong campaign
management solution that would handle a
growing customer database and put customers
at the center of its marketing strategy.
The Opportunity
A mobile communications provider in Poland
What Makes It Smarter

Mobile communications providers are locked in a tug of war over customers, and their
marketing departments are expected to pull the most weight. This provider's marketing team
uses sophisticated analytics integrated with multichannel campaign management capabilities,
delivered through the cloud, to make sense of customer behavior and launch targeted tactics.
The solution enables the company to track customer habits and preferences from the website,
email responses, search engines and even social networks. Statistical patterns arise from the
aggregated data, making it easier to segment customers and anticipate future behavior. This
insight allows for targeted, automated campaigns that send personalized content at just the
right times through the appropriate channels. For example, if a person researches family
mobile plans online, the company can extend a special offer to expedite the decision to buy
and then watch for cross-selling or up-selling opportunities as the customer's needs evolve.
Real Business Results
Enabled the marketing team to retrieve campaign results five times faster than before,
making the insights available more quickly for future initiatives
Increased ROI in online advertising by improving conversion rates
Boosted cross-selling, up-selling and lifetime customer value by targeting customers more
precisely across multiple channels
Solution Components
A mobile communications provider uses an integrated marketing solution with statistical analysis to track customer behavior across
channels, anticipate their next move and be ready with an offer that can close the sale.
Communications | Enterprise Marketing Management | Poland
IBM System Storage

DS8800
IBM System x


IBM Global Technology Services

Integrated
Technology Services
IBM Business Partner

IntegraKom
IBM Business Partner SAP
2014 IBM Corporation 82
Power Systems Client References
IBM SAP Alliance
Movado: accelerates business processes with SAP on IBM i
The need:
Movado wanted to gain the agility to respond to increasing customer demand by optimizing
its manufacturing, distribution and financial processes. Simultaneously, the company
wanted to streamline its internal workflows, to cut stock and working capital requirements,
and to reduce administrative and procurement costs.
The solution:
Movado chose to implement a comprehensive suite of SAP applications running on the
IBM

Power Systems

platform. IBM and SAP were selected as having the best


combination of focused skill sets that would enable the two vendors to deliver an integrated
solution and minimize business risk during the implementation process.
The benefits:
Reduced stock requirements and thus working capital requirements by tens of millions
of dollars by introducing enhanced inventory management and automatic stock
allocation.
Shrunk administrative headcount by 10 percent while maintaining a consistently high
level of service thanks to automation of the procurement process in SAP ERP.
Cut business risk by achieving recovery time objective of 24 hours using the IBM co-
location disaster recovery solution.
Thanks to the IBM and SAP
solution, we are now able to better
understand our needs and
positions globally.

Steve Cappitelli, Director of
Global IT Operations, Movado
Solution components:
IBM Power

770
IBM i, IBM DB2

SAP

ERP Human Capital


Management, SAP Apparel and
Footwear, SAP NetWeaver


Business Warehouse, SAP ERP
Strategic Enterprise
Management Business
Consolidation
August 2012
Link
Movado Group Inc. is positioned in the luxury, accessible luxury, and fashion segments of the
global watch market.
2014 IBM Corporation 83
Power Systems Client References

















Multivac reduces total cost of ownership by 40 percent with latest
IBM technology
The need:
With long and successful experience of running its business-critical SAP and IBM
Domino systems on an IBM Power Systems server running the IBM i operating
system, Multivac was very satisfied with the performance, reliability and
maintenance workload of the platform. The project was driven by the desire to
reduce costs, by optimizing the IT infrastructure and reducing the total cost of
ownership and operation for its business-critical applications.

The solution:
Multivac chose to implement SAP Business Suite, which provided the best match
for Multivacs business requirements. The implementation of a uniform ERP system
supported by an IBM Cognos Business Intelligence solution for the entire Multivac
Group would help support the companys internationalization and growth, with
harmonized global operations, customer-focused business processes, and
consolidated, coordinated reporting at all decision levels.
The benefits:
Delivered long-term total cost of ownership savings of 40 percent.
Total availability near 100 percent (less than two hours downtime a year).
Cut license fee and related processor costs for operational systems and
databases by implementing the latest POWER7 technology.
Extreme CPU utilization of almost 100 percent through efficient hardware
virtualization.
DB2 for i requires no dedicated
database administrator. Fewer
than two people handle the
entire administration of our SAP
applications, including the IBM i
and DB2 landscape for our
1,250 SAP users.
Jrgen Dauner
IT Team Leader SAP Basis and
System Integration
Multivac GmbH & Co. KG
January 2012
Solution components:
IBM Power

740 and 720


IBM i, IBM DB2

, PowerVM

IBM Storage System DS5100,
System Storage TS5300 Tape
Library
IBM Cognos

Business
Intelligence
83
2014 IBM Corporation 84
Power Systems Client References
Nationwide revolutionises mobile banking
Working with IBM to deliver a five-star mobile banking app on time and on budget
The need:
Faced with increasing competition in the Mobile Banking sector, Nationwide needed
to rapidly deploy a Mobile Banking app so that it not only had a competitive
presence, but could also deliver a better experience to its members and put itself
amongst the market leaders in the UK with a view to being at the forefront of Mobile
Banking.
The solution:
Nationwide launched the Mobile Banking programme to deliver its new offering of a
Mobile Banking app based on the next-generation internet bank recently delivered
in conjunction with IBM. The IBM team took on full project management
responsibility for Mobile Banking, using a hybrid accelerated development
methodology to ensure a successful delivery within the constraints of a fixed-price,
multiple-subcontractor agreement.
The benefit:
A competitive Mobile Banking proposition maximizing the intuitive online banking
experience already delivered for members.
Providing a clean and simple interface without compromising on powerful
functionality.
Ensuring Security through existing online banking architecture.
I firmly believe that the one
team approach with all
parties engaging in open,
honest and transparent
dialogue was fundamental to
our ability to deliver on time
and to budget.

Richard Searle, Head of
Channel Integration at Nationwide
GBP03089-GBEN-01
Solution components:
IBM Global Business
Services Strategy and
Change: Technology Strategy
2014 IBM Corporation 85
Power Systems Client References
Nattura Labs ensures high availability and reduces
costs by migrating SAP Business All-in-One to
IBM Power and IBM System x
Business challenge:
Nattura Labs is seeking to position itself on the world market as a major brand competitor
in the hair styling sector. The hair and skin care company has secured a presence in over
63 countries with a growing list of products and customers. Working across an increasingly
complex operational environment, Nattura Labs needed a more reliable and robust
solution to run its IT infrastructure and ensure sound business practices.

Solution:
Nattura Labs switched from an HP environment to two IBM Power servers and IBM
System x and upgraded its SAP Business All-in-One software to provide a highly
available, reliable and robust infrastructure. The IBM solution enables Nattura Labs to
create a solid IT backbone and optimize its business processes.

Benefits:
The IBM Power and System x servers have reduced workload for the IT department by 35-
40 percent, reduced software license fees by around 30 percent, and cut the total cost of
ownership by 30 percent. The upgraded SAP Business All-in-One system ensures faster
response times and simple management of IT resources. The IBM Power and System x
solution offers high availability and has eliminated unplanned downtime.

We migrated our core SAP Business All-
in-One instance and Oracle databases to
IBM Power 520 Express Edition servers,
running the IBM AIX operating system.
We decided to switch to IBM because of
the reliability and performance that the
IBM servers offer - something we were
simply not receiving with the five HP
servers we previously used.

- Miguel Agustin Chaves Herrera,
IT Director for Nattura Labs
Solution components:
Hardware:
Power 520 Express, Storage: DS5020,
Storage: SAN24B-4 Express, System x
Software:
Tivoli Storage Manager, AIX

Nattura Labs, Case Study, June 2011. HP win
Consumer Products/GMU/Mexico
2013 IBM Corporation
NIBCO, Inc.
Switches to faster insight to capture market trends
The need:
Without accurate sales data, NIBCO lacked the ability to spot trends. The company
risked missing out on valuable new business opportunities, or manufacturing low
demand products. Existing systems were not able to produce the relevant reports
quickly enough to help the company respond as rapidly as it would like.
The solution:
To accelerate business insight, NIBCO implemented the SAP NetWeaver Business
Warehouse Accelerator, based on IBM BladeCenter HS22 servers, analyzing
3 TB of operational data in near-real-time.
The benefit:
Cut time taken to answer order queries, in one case from over 17 minutes to
around one minute, a 92 percent improvement.
Reduced average time taken to run reporting queries by more than 85 percent.
Increased employee productivity between 2008 and 2012 by 29 percent per
employee
Boosted on-time order completion rate from 89.2 percent to 97.6 percent,
improving customer satisfaction and encouraging repeat business.
We have gone through many
refreshes of our hardware
systems, and have seen
tremendous growth over the
years. IBM technology has
played a huge role in helping
us to manage that growth
effectively.
Gary Wilson, Senior Vice
President and Chief Technology
Officer, NIBCO INC.
SPP03189-USEN-00
Solution components:
IBM BladeCenter HS22,
IBM Power 750, IBM XIV
SAP ERP, SAP NetWeaver
Business Warehouse, SAP
NetWeaver Business
Warehouse Accelerator

2012 IBM Corporation
NIBCO switches to faster insight to capture market trends
Cut
time taken to answer order
queries by 92 percent
Reduced
time taken to run reporting
queries by more than 85 percent
Increased
on-time order completion rate to
97.6 percent

Solution Components
SAP ERP, SAP NetWeaver Business
Warehouse, SAP NetWeaver Business
Warehouse Accelerator
IBM BladeCenter HS22, IBM Power 750,
IBM XIV

Business challenge: Without accurate sales data, NIBCO lacked the ability to
spot trends. The company risked missing out on valuable new business
opportunities, or manufacturing low demand products. Existing systems were not
able to produce the relevant reports quickly enough to help the company respond
as rapidly as it would like.

The solution: To accelerate business insight, NIBCO implemented the SAP
NetWeaver Business Warehouse Accelerator, based on IBM BladeCenter
HS22 servers, analyzing 3 TB of operational data in near-real-time.

We have gone through many refreshes of our hardware systems, and have seen
tremendous growth over the years. IBM technology has played a huge role in
helping us to manage that growth effectively.
Gary Wilson, Senior Vice President and Chief Technology Officer,
NIBCO INC.
Link
August 2013
2014 IBM Corporation 88
Power Systems Client References
IBM

Informix

TimeSeries Real-Time Loader


IBM Tivoli

IBM WebSphere

IBM XIV

Storage System
IBM Power

Systems

IBM Global Services Global
Business Services

IBM Global Financing


IBM Business Partner Ecologic Analytics, LLC
IBM Business Partner Landis+Gyr AG
A utility giant uses big data analytics to identify real and potential faults,
helping reduce and prevent outages and maintain service
>50% of outages
restored before customers
are aware of a problem
Solution Components
Business Challenge: This utility in the southern United States could not respond
proactively to power outages and grid issues that negatively affected customers
service. Although smart meters, a meter data management system and an outage
management system delivered vast quantities of data, the company had no way to
integrate and analyze the information, hindering efforts to ascertain grid health and
identify and fix faults before a problem occurred.

The Smarter Solution: The utility deployed an integrated big data platform that
collects, consolidates and analyzes billions of data measurement points collected
from across the grid, providing a near-real-time view into the health and
performance of the network. Should an outage occur or a potential problem, such
as power strain, arise, the system immediately alerts grid operators so that they can
respond quickly to resolve the issue before customers service is interrupted.

Through analytics, operators discern between actual outages and trouble spots that
will cause outages, fixing problems preemptively and keeping customers lights on.
5%10% savings
anticipated for customers by reducing consumption
levels
40% reduction
in trucks required to respond in
one emergency incident
2014 IBM Corporation 89
Power Systems Client References
Packaging manufacturer
Builds a highly available, high-performance SAP software landscape with IBM DB2
pureScale
The need:
This packaging manufacturer operates globally across four main regions North
America, Latin America, EMEA and Asia. Thousands of users need to be able to log
into its central SAP instance at all times, and maintaining availability and high
response speeds are critical requirements. The company also runs a number of
resource-intensive batch processes, especially at month-end, which makes it an
even greater challenge to manage workload across the IT infrastructure.
The solution:
Following migration to IBM AIX, the company introduced IBM DB2 9.7 for Linux,
Unix and Windows. The team implemented IBM DB2 pureScale Feature for
Enterprise Server Edition, which provides database clustering technologies to
increase availability, enable low-cost scale-out expansion, and simplify workload
management.
The benefits:
Improves performance for online SAP transactions by up to 20 percent by
isolating them from batch workloads.
Provides superior high availability with near-instant failovers if a database
member halts.
Enables infrastructure scale out by adding cost-effective IBM Power 740 servers,
instead of replacing existing machines with larger, more expensive systems.
The three main factors in
managing our SAP environment
are performance, availability
and total cost of ownership
and DB2 pureScale seems to us
to be the best solution from
every angle.
Leading manufacturers
spokesperson
SPP03184-WWEN-00
Solution components:
IBM Power 570, Power
740, AIX, DB2
pureScale, GPFS, IBM
Software Services for
Information Management
SAP R/3, ECC 6.0,
NetWeaver BW, SCM APO,
CRM, TMS
Link
2014 IBM Corporation 90
Power Systems Client References
IBM SAP Alliance
Pneuhage Group : Real-time insights help increase sales
Pneuhage Group is a tire services company, headquartered in Karlsruhe, Germany.
Employing approximately 1,250 people, the company generates annual sales revenues of
more than 400 million.

The need:
Pneuhage Group wanted to gain real-time insights into sales and inventory data to
optimize product availability. Having accurate figures would improve decision making and
enable faster reactions to changing market conditions. Deploying a single, integrated ERP
solution would help the company standardize many business processes and ensure
consistent data across the group.
The solution:
Working with IBM, Pneuhage implemented an integrated SAP Business All-in-One solution
on IBM BladeCenter Power blades with IBM PowerVM virtualization technology and
IBM POWER7 processors to support its business-critical SAP environment. Leveraging its
long-time experience with UNIX operating systems, Pneuhage decided to run its business
applications on SUSE Linux Enterprise Server.

The benefits:
Avoided additional costs of 25 percent by selecting IBM Power Systems.
Reduced database size by 70 percent and cut batch runtimes from hours to minutes in
some instances.
Improved application response times by up to 90 percent and database processing times
by up to 94 percent.

We wanted to migrate our SAP
databases to IBM DB2 to reduce
database sizes and improve the
performance of our systems with
the integrated compression
features..
Jrgen Hiegle, Head of System
Administration at Pneuhage
Solution components:
IBM BladeCenter PS701,
JS22, JS21
IBM System Storage DS4700
IBM DB2 for Linux, UNIX and
Windows
SUSE Linux Enterprise Server
SAP Business All-in-One
January 2013
Link
2014 IBM Corporation 91
Power Systems Client References




Plastipak Packaging produces:
20 billion plastic containers a year
26 manufacturing plants worldwide
Can afford virtually no downtime
Any manufacturing interruption can cause
immediate backlogs, empty trucks, and
customers who wont accept delays

Plastipak Packaging avoids bottlenecks and maximizes
production uptime




Dual IBM 740 Express servers & IBM i
maximize uptime & availability
Scheduled downtime -- 1 hour in 2 years
Workload-optimizing technologies
Faster, more accurate order management
Response times reduced by 21 percent for
the companys most used transactions
while increasing workload.
End of month cost-recalculation went from
4 hours down to 1 hour
Optimal overview of production has
boosted efficiency & customer satisfaction,
while reducing waste.
The SAP and IBM combination enables Plastipak to deliver quality products to its
customers on time, every time. Continuous production relies on system uptime, and the
IBM Power servers running the i operating system give Plastipak the total availability
we need. Tony Fischer, Director of SAP Basis, Plastipak
In our line of business, theres a lot of pressure: if our
systems go down and we have to reboot, were losing
money for every minute that we arent moving goods.
We chose IBM Power Systems servers running IBM i
to power our SAP applications, providing an incredibly
reliable platform for our business-critical systems that
maximizes our uptime.
Tony Fischer, Director of SAP Basis, Plastipak
Click here for case study
2014 IBM Corporation 92
Power Systems Client References
Plastipak Packaging
Maximizes production uptime with SAP and IBM
The need:
Plastipak produces more than 20 billion plastic containers a year at 26
manufacturing plants worldwide. Any manufacturing interruption can cause
immediate backlogs, and it is essential to maintain total uptime for all production
systems.

The solution:
Plastipak upgraded to the latest version of SAP ERP software. The SAP
applications run on an IBM Power 740 Express server utilizing the IBM i operating
system and integrated IBM DB2 information management.
The benefits:
Kept uptime to a maximum, with only one hour of scheduled downtime in two
years.
Reduced response times by 21 percent.
Improved overview of production has boosted efficiency and reduced waste.
The SAP and IBM
combination enables Plastipak
to deliver quality products to its
customers on time, every time.

Tony Fischer, Director of SAP
Basis, Plastipak
POP03222-USEN-00
Solution components:
IBM

i 6.1, IBM DB2



IBM Power

740 Express
SAP ERP with SAP
enhancement package 4
IBM Business Partner Sirius
Computer Solutions, Inc.
Link
How can a defense contractor with numerous subsidiaries plan ahead for variations in project requirements
so that it wins bids and improves profits?
IBM Cognos TM1
IBM DB2 for IBM i
IBM Power 550
IBM Global Business Services
(GBS): GBS CRM; GBS
Financial Management; GBS
SCM
Thanks to the ERP and analytics solutions, Company
Management Boards and Division Directors will gain all the
necessary support in making decisions on the basis of
knowledge acquired as a result of these analyses.

The key to winning a defense contract lies in the
correct pricing of the project. Bid too high, and
your competitor gets the project; bid too low,
and your company doesnt make a profit. On a
major contract for military equipment, such as
multiple versions of a new armored personnel
carrier, a defense contractor also needs to have
a complete view of the project from start to
finish. This defense contractor, with almost 40
subsidiaries, needed a better way to integrate
the information from suppliers, its own sub-
companies, and its finance and procurement
organizations so that it could improve its
profitability and productivity while keeping its
competitive edge.
The Opportunity
Polish defense contractor
What Makes it Smarter

Winning a defense contract is the first step in a complex procurement and production
process that often involves hundreds of suppliers and dozens of sub-contractors. This
key player in the Polish defense industry has integrated its procurement and finance
systems, overlaying them with an advanced business analytics solution. The
contractor can now model and predict the pricing and procurement requirements for
multiple buyer modifications of major defense equipment to ensure these variations
are accounted for in project bidding planning, procurement and production. The
company, along with its subsidiaries and suppliers, can, for the first time, synchronize
and manage a highly automated procurement, delivery and installation process for the
thousands of physical parts it produces for military orders.
Real Business Results
Helped increase profits from sales in 2010 to $13.9 million from $2.4 million in 2009 due to
improved efficiencies, better planning, and more realistic proposal pricing
Reduces planning cycles by as much as 75%, and reporting from days to minutes, with
high-performance, on-demand financial analytics
Helps the company transform itself into a single, integrated holding group that can now
compete on the world defense market
Solution Components

After implementing an advanced analytics solution, this defense company can now account for variations throughout the life of the project
in the bidding, procurement and production phases dramatically increasing profits while improving project delivery metrics.
Aerospace & Defense | Business Analytics | Poland
IBM Solutions for Smart Business:
Application Manager for Smart Business
IBM Industry Solutions: Aerospace &
Defense
IBM Global Financing
IBM Business Partner SAP
IBM Business Partner S&T
2014 IBM Corporation 94
Power Systems Client References
Ratnamani Metals and Tubes Ltd: Improving business continuity to
streamline manufacturing processes
The need:
Ratnamani needed to implement a world-class Enterprise Resource Planning
(ERP) solution mySAP to ensure seamless integration of projects, logistics and
finance, standardize best-of-breed business processes across business units,
enhance decision support, enhance support for documentation management and
enhance control on projects.

The solution:
IBM Global Services Global Business Services identified and implemented the
following business processes through mySAP: Finance, Material Management,
Production Planning, Quality Management, Project Management, Sales and
Distribution, Plant Maintenance, Controlling Management, Accounting and Human
Resources.
The benefits:
Streamline manufacturing processes
Integration of projects, logistics and finance
Enhanced decision support, documentation management and better control of
projects.
Solution components:
IBM Global Services -
Application Services (GBS-AIS
and/or AMS): GBS App
Innovation Svcs: Package
Integration; GBS ISV
Community: SAP


Implementation of SAP helped
Ratnamani streamline their
manufacturing and processes, integrate
projects, logistics and finance.
Jignesh Paretch, Sr. Manager,
Ratnamani Metals and Tubes
2014 IBM Corporation 95
Power Systems Client References
IBM SAP Alliance
Roma Capitale: embraces the digital revolution and experiences
dramatic cost reductions with SAP and IBM
The need:
Roma Capitale wanted to accelerate its administrative procedures, previously based on
time-consuming, costly and labor intensive paper processes that exposed the council to
risks from delays and errors. Paperwork had to be transported from one office to another,
leading to the appointment of specific employees called walkers who carried
sometimes sensitive documents on foot throughout the city for review and approval.
The solution:
Working with IBM

Global Business Services

, Roma Capitale created a solution called


Digital Managerial Legal Document, based on IBM servers running the AIX

operating
system, with SAP

NetWeaver

Composition Environments, SAP Adobe Interactive forms


and Digital Signature Private Key software provided by Intesa, (an IBM Company), Aruba
and Postkey. Roma Capitale has digitized a part of its paper administrative documents and
introduced a secure digital solution for every aspect of its legal processes.
The benefits:
Saved an estimated hundreds of thousands sheets of paper a year.
Cut document processing times by 260,000 days per year.
Reduced payment claims procedures to one week rather than one month.
Improved transparency and administrative security in terms of data protection.
Allowed resources to be reused and allocated to more valuable activities.
IBM came out on top every time,
and we were especially impressed
by their well-established relationship
with SAP, which was very important
for this project, as it concerned the
integration of our financial
processes.
Claudio Mannino, Deputy
Manager, Ragioneria Generale,
Roma Capitale
Solution components:
IBM BladeCenter

H and HS22,
Power

770
IBM AIX, PowerHA

, PowerVM

,
Tivoli

Storage Manager Extended


Edition, Tivoli Directory Server
IBM Global Business Services

SAP ERP

, NetWeaver
Composition Environment, SAP for
Government, Business Process
Management, Interactive Forms


February 2012
Roma Capitale is the new name of the institution that administers Rome, the capital city of
Italy. Roma Capitale comprises several types of departments providing public services such
as city planning, tax administration, sport and leisure, and culture.
Click here for case study
2014 IBM Corporation 96
Power Systems Client References

















SAIC Fiat Powertrain Hongyan
Steering towards a highly available infrastructure with SAP and IBM
The need:
SAIC FIAT Powertrain Hongyan Co. Ltd. (SFH), a pioneering manufacturer of low-
emission diesel engines, wanted to support a variety of business operations,
including financial and logistics processes.

The solution:
SFH selected IBM

Global Technology Services Outsourcing to host its SAP


ERP

environment on IBM Power

520 Express servers running IBM AIX

, with
IBM PowerHA

, IBM Tivoli

Storage Manager, IBM System Storage

DS47000 and
IBM System Storage TS3100 Tape Library Express.

The benefits:
Choosing to outsource its SAP infrastructure to IBM enables SFH to benefit from
stable, predictable IT costs, and reduced complexity.
High cost-effectiveness allows SFH to avoid the expense of hiring additional full-
time employees.
The solution is proving highly available and reliable, helping the company achieve
its target rate of 99 percent uptime, preventing disruption to operations.

The IBM hardware is very
reliable, and in the case of any
serious issues we know that IBM
PowerHA gives us a vital safety
net, preventing our SAP
applications from going offline.
This really puts our minds at
ease.
Lysa Jiang, ICT Director, SAIC
FIAT Powertrain Hongyan
SPP03100-CNEN-01 (January 2012)
Solution components:
IBM Power Systems

servers,
System Storage DS4000, TS3100
Tape Library Express Model
IBM AIX, Tivoli Storage Manager,
PowerHA

IBM Global Technology Services
Link
2013 IBM Corporation
Sealed Air
Builds a highly available, high-performance SAP software landscape with IBM DB2 pureScale
The need:
With users around the world logging on to its central SAP instance 24/7, Sealed
Airs IT infrastructure was struggling to maintain availability and high response
speeds. As part of evolving IT development, Sealed Air migrated its SAP software
from mainframe systems to the IBM Power Systems platform, running IBM DB2 for
Linux, UNIX and Windows.
The solution:
To maintain similar levels of high availability and data integrity, Sealed Air
implemented the IBM DB2 pureScale Feature for Enterprise Server Edition. By
distributing regional SAP workloads across different members of a database
cluster, Sealed Air is able to minimize the impact of peak workload periods, ensure
availability and rely on data integrity.
The benefits:
Improved online SAP transaction performance by 20 percent.
Enabled cost-effective scalability.
Enhanced availability while reducing the need for duplicate hardware for disk
mirroring, cutting infrastructure costs.
The three main factors in
managing our SAP environment
are performance, availability
and total cost of ownership
and DB2 pureScale seems to be
the best solution from every
angle.
Barbara Snapp, Director,
Infrastructure Solution Architect,
Sealed Air Corporation
SPP03196-USEN-00
Solution components:
IBM Power 740, IBM AIX,
IBM DB2 pureScale, IBM
GPFS, IBM Software
Services for Information
Management
SAP ERP, SAP CRM, SAM
Master Data Governance
Sealed Air builds a highly available, high-performance
SAP software landscape with IBM DB2 pureScale
Enabled
cost-effective scalability


The IBM and SAP teams did an excellent job in training us
on pureScale.

Barbara Snapp, Director, Infrastructure Solution Architect, Sealed
Air Corporation

20 percent
improvement in online SAP
transaction performance
Cut
infrastructure costs
Industrial Products
Solution components
The transformation: Sealed Air implemented the IBM DB2
pureScale Feature for Enterprise Server Edition. By distributing
regional SAP workloads across different members of a database
cluster, Sealed Air is able to minimize the impact of peak workload
periods, ensure availability and rely on data integrity.
Hardware
IBM Power 740
Software
IBM AIX, IBM DB2 pureScale, IBM
GPFS
Services
IBM Software Services for Information
Management
Applications
SAP ERP, SAP CRM, SAM Master
Data Governance


SPP03204-WWEN-00

2014 IBM Corporation 99
Power Systems Client References
Shiseido
Supports global development with IBM and SAP
The need:
Fashion and cosmetics company Shiseido seeks to become a global player in Asia
by 2017. The aim is to achieve sales of at least 1 trillion yen, an operating margin of
at least 12 percent, and an overseas sales ratio of at least 50 percent. Existing
business systems were simply not capable of supporting these ambitious targets.

The solution:
Shiseido chose to implement integrated SAP applications, and selected IBM Global
Business Services. Integration has started in Europe and will move to China, based
on rapid deployment using templates to standardize business processes, data and
systems.
The benefits:
Enhanced numerical visibility through the use of globally-shared KPIs, and
process visibility by reforming business processes.
Enabled swift development of global business strategies.
Expected to provide benefits for human resource training by encouraging
personnel exchange.
By further standardizing
operations and encouraging
personnel exchange, we hope to
see uniform improvements to
personnel quality and other
personnel development benefits.
Mr. Masashi Sagehashi, General
Manager of Information Planning
SPP03168-JPEN-00
Solution components:
IBM Power Systems, IBM
System Storage DS8100,
IBM DB2 for Linux, Unix and
Windows, SAN Fibre Channel
Switches, IBM AIX, IBM
Global Business Services,
IBM Global Financing
SAP ERP, NetWeaver BW,
SAP BusinessObjects BI
Link
Samskip Transporting company growth to the next level
by unleashing true scalability
Up to 85% savings
via storage compression for some
systems



Virtualization with IBM technology enables us to work
faster and with greater flexibility.
girPalsson, Director of IT Technical Services, Samskip
Optimizes licensing
for Oracle databases, despite rising
user numbers
80%+ time reduction
for provisioning of test and
development environments
Travel & Transportation
Solution components
The transformation: Global logistics company Samskip removed
barriers to growth by leveraging a virtualization strategy to transform
utilization of resources and stretch budgets further.
Hardware
IBM BladeCenter H Chassis
IBM BladeCenter PS700
IBM Storwize V7000
Software
IBM AIX
IBM PowerVM
IBM System Storage SAN Volume
Controller

TSP12791-WWEN-00
2014 IBM Corporation 101
Power Systems Client References
South Shore Furniture: boosts internet sales without adding staff,
based on solutions from IBM and SAP
The need:
Competing effectively against furniture manufacturers in the online market requires
lightning-fast order processing and delivery. If South Shore Furniture fails to get the correct
products out to end customers on time, it runs the risk of losing out on business with major
online retailers.
The solution:
South Shore Furniture integrated and automated its online order processing systems with a
comprehensive suite of SAP ERP applications, ensuring seamless and rapid handling of
purchase orders. The company operates all its SAP ERP applications on a single IBM
Power 750 Express server with IBM internal disks, running the IBM i operating system and
IBM DB2 databases.
The benefits:
Enabled South Shore Furniture to increase internet-driven sales to become the
companys number one sales channel, without adding staff.
Gained a significant market advantage over competitor by cutting shipping times from
72 to less than 24 hours, an improvement of 65 percent.
Delivers enhanced, up-to-date insight into inventory levels, ensuring that client websites
reflect the latest availability of South Shore Furniture products and helping to reduce
error rates.
With IBM and SAP systems
supporting all aspects of our
operations, we are able to maintain
the high service levels needed to
satisfy our clients and to guarantee
that we make our orders on time,
every time.
Claude Bernier, IT Director,
South Shore Furniture
Solution components:
SAP

ERP; SAP ERP Human
Capital Management; SAP
BusinessObjects

Business
Intelligence
IBM

Power

750 Express, IBM


System Storage

TS3100 Tape
Library
IBM DB2

, IBM i 6.1
December 2012
Link
South Shore Furniture of Sainte-Croix, Quebec, manufactures ready-to-assemble furniture for
the North American market, and boasts more than 70 years of industry experience.

2012 IBM Corporation
SPINDO speeds reporting, increases agility, and readies
itself for growth
400 percent
Faster backup and restore
processes



We are confident that IBM PureFlex System
Enterprise provides the scalability, flexibility and
reliability to help SPINDO deliver on its key
business objectives, meeting our long-term
strategic needs.
The Hanny Purnomo, Senior Manager SAP, SPINDO

800 percent
acceleration of report creation

40 percent
decrease in energy consumption
Industrial products
Link
September 2013
Sto AG raises sales order capacity by 50
percent to match explosive growth
25 percent reduction
in day-to-day administration


Upgrading to IBM POWER7 servers has boosted the
performance of business-critical SAP ERP and SAP
Customer Relationship Management applications by up to
50 percent.

Philipp Bellhuser, Head of IT Infrastructure, Architecture and
Operations, Sto
50 percent boost
to SAP ERP performance
99 percent reduction
in time taken for some backups
Construction / Architecture / Engineering
Solution components
The transformation: Sto deployed systems that provide the extra
capacity to handle the sales, logistics and production workload,
helping the company fulfill more orders, hit delivery targets, and
remove the barriers to growth.
Software
IBM AIX, DB2, PowerVM, System
Storage Easy Tier, System Storage
SAN Volume Controller, Tivoli Storage
Manager, Tivoli Storage FlashCopy
Manager
Hardware
IBM Power 750, Storwize V7000,
System Storage DS8870, System
Storage TS3500
Applications
SAP ERP, HCM, CRM, NetWeaver BW,
Solution Manager
IBM Business Partner
FRITZ & MACZIOL
SPP03207-WWEN-00
2012 IBM Corporation
Stuttgarter Straenbahnen AG (SSB) puts reliable public
transport on the fast track with IBM and SAP
Delivers
very high levels of availability.
Accelerates
complex payroll processing by
more than 98 percent.
Offers
total cost of operation
50 percent less than traditional
storage solutions.

Solution Components
SAP ERP applications
IBM Power 770, IBM Power 730 Express
servers, IBM Power 550 servers
IBM System Storage SAN Volume Controller

Link

Business challenge: Stuttgarter Straenbahnen AG manages diverse operations,
acting as the main public transport provider in Germanys greater Stuttgart region,
as well as an IT service provider for a number of medium-sized companies.

The solution: SSB relies on a solid hardware backbone of IBM Power Systems
servers, running IBM AIX, to deliver exceptional performance for its business-
critical systems, including an extensive SAP ERP application landscape. To manage
growing quantities of data and provide fast access to vital information, the company
extended its existing storage environment based on IBM System Storage SAN
Volume Controller with IBM FlashSystem technology.

In our opinion, the combination of IBM AIX and the IBM Power Architecture
offers simply the best match for supporting SAP applications and databases.
Roland Wagner, Team Lead Systems, Stuttgarter Straenbahnen AG
October 2013
2013 IBM Corporation
Stuttgarter Straenbahnen AG (SSB)
Putting reliable public transport on the fast track with IBM and SAP
The need:
Stuttgarter Straenbahnen AG (SSB) manages diverse operations, acting as the
main public transport provider in Germanys greater Stuttgart region, as well as an
IT service provider for a number of medium-sized companies.

The solution:
SSB relies on a solid hardware backbone of IBM Power Systems servers,
running IBM AIX, to deliver exceptional performance for its business-critical
systems, including an extensive SAP ERP application landscape. To manage
growing quantities of data and provide fast access to vital information, the company
extended its existing storage environment based on IBM System Storage SAN
Volume Controller with high-performance IBM FlashSystem technology.
The benefits:
Enables quicker payouts with optimized commission calculations in SAP
Revenue Management and Contract Accounting (SAP RM-CA), reducing runtime
from five hours to just 40 minutes, a saving of more than 86 percent.
Accelerates complex payroll processing from six hours to six minutes, a saving of
more than 98 percent.
IBM FlashSystem storage offers a total cost of operation that is 50 percent less
than traditional storage solutions.
In our opinion, the
combination of IBM AIX and
the IBM Power Architecture
offers simply the best match
for supporting SAP
applications and databases.
Roland Wagner,
Team Lead Systems,
Stuttgarter Straenbahnen AG
SPP03197-WWEN-00
Solution components:
IBM Power 770, IBM Power
730 Express servers, IBM
Power 550 servers
IBM System Storage SAN
Volume Controller
SAP ERP applications
Link
Sto raises sales order capacity by 50 percent
to match explosive growth
25 percent reduction
in day-to-day administration


Upgrading to IBM POWER7 servers has boosted the
performance of business-critical SAP ERP and SAP
Customer Relationship Management applications by up to
50 percent.

Philipp Bellhuser, Head of IT Infrastructure, Architecture and
Operations, Sto
50 percent boost
to SAP ERP performance
99 percent reduction
in time taken for some backups
Construction / Architecture / Engineering
Solution components
The transformation: Sto deployed systems that provide the extra
capacity to handle the sales, logistics and production workload,
helping the company fulfill more orders, hit delivery targets, and
remove the barriers to growth.
Software
IBM AIX, DB2, PowerVM, System
Storage Easy Tier, System Storage
SAN Volume Controller, Tivoli Storage
Manager, Tivoli Storage FlashCopy
Manager
Hardware
IBM Power 750, Storwize V7000,
System Storage DS8870, System
Storage TS3500
Applications
SAP ERP, HCM, CRM, NetWeaver BW,
Solution Manager
IBM Business Partner
FRITZ & MACZIOL
SPP03207-WWEN-00
2014 IBM Corporation 107
Power Systems Client References
VEKA AG
Reduces backup windows by 75% with ProtecTIER

The IBM ProtecTIER solution has
reduced the time required for a full
system backup from 17 hours to just
3.5 hours an improvement of more
than 75 percent. Keeping backup
times short also gives our IT staff
more time to work on optimizing our
systems during maintenance
windows, resulting in better
performance. Christian Otte, IT
Manager of the Server Center, VEKA
AG
VEKA AG is a leading manufacturer of polyvinyl chloride
profile systems for windows and doors in Germany. VEKA
operates 25 subsidiaries spread over three continents and
maintains sales offices worldwide.

Business Challenge:
Increasing business growth and volumes of critical data
made it difficult to complete backups within defined backup
windows
Needed a robust storage solution that would help it
accelerate data backup windows

Solution:
IBM System Storage TS7650G ProtecTIER Deduplication
Gateway
IBM Storwize V7000 disk systems

Benefits:
Reduced backup windows by 75%
Improved backup capacity and added higher levels of
redundancy and reliability TSC03229-USEN-01
2014 IBM Corporation 108
Power Systems Client References
VEKA AG
Boosts customer satisfaction with on-time deliveries
The need:
VEKA needs its production and logistics processes to run reliably and without
interruption to ensure on-time, accurate delivery of products to customers. However,
as its product lists expanded, the companys systems struggled to cope with the
rising volume of data. Unscheduled downtime could potentially interrupt deliveries
and increase warehousing costs and VEKA wanted to boost output and sales by
minimizing scheduled downtime, so it sought a solution to reduce the pressure.

The solution:
VEKA deployed a virtual tape library solution including one IBM System Storage
TS7650G ProtecTIER Deduplication Gateway and one IBM Storwize V7000 disk
subsystems repository as a background storage device. The ProtecTIER solution
helps VEKA avoid backup windows overrunning and impacting business-critical SAP
applications, helping the companys logistics systems keep pace with non-stop
production.
The benefit:
Cuts backup times by 75 percent, enabling VEKA to manage rapidly increasing
volumes of data more efficiently.
Helps to ensure consistently high levels of customer satisfaction, safeguarding
VEKAs reputation.
Decreases wastage, reducing operational costs and providing VEKA with a
competitive advantage.
By deploying the ProtecTIER
solution, we have dramatically
reduced the risk of backups
over-running and causing
unscheduled downtime, helping
us ensure accurate and timely
delivery of orders to customers
while boosting efficiency..
Christian Otte, IT Manager of the
Server Center, VEKA AG
Solution components:
IBM System Storage
TS7650G ProtecTIER
Deduplication Gateway
IBM System Storage TS3500
tape libraries
TSP12593-WWEN-00
2014 IBM Corporation 109
Power Systems Client References
Votorantim Group
Building an integrated enterprise and cutting costs with IBM and SAP
The need:
Votorantim Group wanted a way to increase agility and improve communication
between its diverse business units, all of which were using different IT standards
and ERP solutions.
The solution:
Votorantim worked to create a single shared technology center to serve all of its
industrial units. The group migrated to an integrated SAP ERP solution available for
all its business units, running on IBM Power 795 and Power 595 servers, supported
by IBM DB2 database software. All 10,000 users, in Brazil and worldwide, access a
single SAP ERP and database landscape.
The benefits:
Ensures accurate information is shared across the entire group and to
headquarters executives.
Compression of IBM DB2 tables and indexes deliver data storage savings of
more than 40 percent.
Online defragmentation and online table migration features in DB2 provide
increased availability by two hours per month, a 20 percent improvement.
Between the functionality
weve now gained through the
centralized SAP and IBM
solution and what we did
before, theres just no
comparison.
Jos Evaristo, IT-Operations
Manager, Votorantim Group
SPP03129-BREN-01
Solution components:
IBM

Power

795
IBM Power 595
IBM DB2

, IBM AIX

SAP

ERP, SAP NetWeaver


Business Warehouse, SAP
NW Portal
IBM Business Partner TIVIT
Click here for case study
2014 IBM Corporation 110
Power Systems Client References
Votorantim
Need
Increase agility and improve communication
between its diverse business units, which
were using different IT standards and ERP
solutions.


Solution

Power 595 & 795
AIX & DB2
SAP ERP, SAP NetWeaver Business
Warehouse, SAP NW Portal
Results
Ensures accurate information is shared
across the entire group and to
headquarters executives.
Compression of IBM DB2 tables and
indexes deliver data storage savings of
more than 40 percent.
Online defragmentation and online table
migration features in DB2 provide
increased availability by two hours per
month, a 20 percent improvement

Votorantim (Case Study)
Industrial Products
Building an integrated enterprise and cutting costs with IBM and SAP
2014 IBM Corporation 111
Power Systems Client References
Business Challenge
Whirlpool is the worlds leading manufacturer and marketer of
major home appliances. Despite experiencing rapid revenue
growth, the company found profitability stagnated. To stay
ahead of rising competition, it needed to consolidate and
integrate its fragmented business processes to deliver
maximum efficiency through its entire value chain.
Solution
Whirlpool engaged IBM to reconstitute its business processes,
with best practices, worldwide. Standardized metrics, as well
as product and parts taxonomies, enabled the company to
achieve a new level of operational excellence worldwide. As a
globally integrated company, Whirlpool can now deliver the
right product mix to local markets and maximize efficiency.
Benefits
Substantially reduced finished goods inventory
Faster product development cycles
Improved ability to focus on the most profitable products
and features

Whirlpool
Focusing on operational excellence as global growth shifts into high gear
Solution Components
IBM Global Business Services
IBM Global Services Strategic
Outsourcing
IBM DB2


IBM Tivoli

family of products
IBM Power Systems
IBM System z

SAP R/3

Were relying on operational excellence
to manage rapid growth more profitably
and continue our leadership IBM is
helping us reach that goal.
Kevin Summers, corporate vice
president and Global CIO, Whirlpool
Corporation
Whirlpool, Case Study, Feb 2009
2013 IBM Corporation
Windmller & Hlscher KG
Increasing staff productivity with integrated enterprise content management
The need:
German manufacturer Windmller & Hlscher KG wanted to find a better way to
manage documents within its core business processes and accelerate routine
workflows. At the same time, the company aimed at simplifying compliance
management of digital records.
The solution:
Windmller & Hlscher KG and IBM Business Partner GIS Gesellschaft fr
InformationsSysteme AG implemented an enterprise content management solution
based on IBM Content Manager that integrates with the companys global SAP
ERP application. The document management system provides all relevant
information in a single place.
The benefit:
Automates processing of 2,500 delivery receipts per day.
Integrates documents seamlessly into ERP workflows, speeding up routine tasks
with quick access to relevant documents.
Optimizes compliance and traceability with a certified, audit-friendly solution.
With IBM Content Manager,
we have a future-proof and
flexible enterprise content
management solution that is
easy to manage and
integrates well with our other
systems.
Annette Freude, Division
Manager IT Service Management,
Windmller & Hlscher KG
SWP14088-WWEN-01
Solution components:
IBM Content Manager, IBM
WebSphere MQ
SAP ERP
IBM Business Partner GIS
Gesellschaft fr
InformationsSysteme AG
2014 IBM Corporation 113
Power Systems Client References
Zhejiang Tobacco
Delivers high performance and efficient business processes with IBM Global Business
Services
The need:
Zhejiang Tobacco needed to modernize its business processes to support future
growth, to enhance performance across business units, and to deliver the greatest
possible efficiencies to the supply chain. Managing raw materials the leaf tobacco
was a particular concern.
The solution:
The company selected SAP

ERP applications for business integration, and SAP


ERP Human Capital Management for personnel management. Zhejiang deployed
IBM

Power Systems

servers and IBM DB2

technology to support its new SAP


software, to process, store and manage its vast volumes of business-critical data.
The IBM team helped build a solution specifically tailored for the tobacco leaf
procurement process in which business collaborates with finance, supply chain
planning, and costing, unique to China.
The benefits:
Enabled standardization and automation of business processes.
Produced time and cost savings and facilitated strategic decision-making.
Provided high-performance system response and optimized information
management and analysis.
Zhejiang Tobacco is happy to
have built a partnership with
IBM we certainly made the
right choice.
Zhihua Zhang , IT Director,
Zhejiang Tobacco
SPP03123-CNEN-01
Solution components:
IBM Power

595, 570, 550,


770 and 750, IBM System
Storage

DS8300 and
DS5300, IBM XIV

Storage
System
IBM DB2, IBM AIX


IBM Global Business
Services


SAP ERP, SAP ERP Human
Capital Management, SAP
NetWeaver Process
Integration
Link
Zoomlion combines quality, efficiency and
global value with SAP and IBM
Enables
the ability to rank the performance of
service engineer agents
With IBMs assistance, we have deployed an SAP
ERP solution that has practically eliminated
horizontal and vertical information siloes within our
business.
Dr. Zhou Zhi Zhong, Chief Architect of Information, Zoomlion
Heavy Industry Science & Technology Development Co., Ltd.
Facilitates
rapid expansion into new markets

Identifies
the need for service-level
improvements
Construction / Architecture / Engineering
Solution components
The transformation: Zoomlions after-sales staff have near-instant
access to high-quality diagnostic resources from anywhere with
internet connectivity helping to resolve problems fast, avoid delays
and keep business moving.
Software
IBM DB2; IBM PowerHA
Applications
SAP ERP; SAP CRM; SAP Mobile
Application Solutions
Servers
IBM Power 550, 570, 720,
740 and 750
Services
IBM Global Business Services
SPP03198-WWEN-01

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