Online

Communicatio
ns
What is e-commerce?

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

D E F I N I N G E-C O M M E R
CE
 “the enablement of a business
vision supported by advanced
information technology to improve
efficiency and effectiveness within
the trading process”

 Ecommerce Innovation Centre

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

D E F I N I N G E-C O M M E R
CE
 “The new economy is based on
unprecedented potential for
productivity growth as a result of the
uses of the Internet by all kinds of
business in all kinds of operations…”

Manuel Castells

The Internet Galaxy, 2001

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

T Y P E S OF E-C O M M E R C
E
 E-Tailing
 E-Auctioning
 E-Banking
 E-Gambling
 E-Learning
 E-Marketing
 E-Research
 E-Supply
 E-Trading
 E-Travel
 E-Directories
 E-Mailing

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

SECTIONS OF ONLI
NE BIZ

 Business to Business (B2B)

 Business to Customer (B2C)

 Customer to Customer (C2C)

 Customer to Business (C2B)

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

WHAT SELLS ONLI
NE?
 “The Online Computer Library
Centre's annual review found 74,000
adult websites [in 2001], accounting
for 2% of sites on the net, and
together they bring in profits of more
than $1bn. Though many are small
scale, with half making $20,000 a
year, even that figure is the envy of
many mainstream brands.”
 www.guardian.co.uk

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

 W H A T IS S E L L I N
G?
 Popular Online Shopping Categories Ranked by Total
Revenue through December 26, 2003 Year Over Year
Growth
Category 2003 Christmas Year-over-year percent
Projected growth
Online Revenue in
Millions
Apparel/Clothing $3,738 40%

Toys/Video games $2,197 33%

Consumer Electronics $2,044 2%

Computer $1,650 NA
Hardware/Peripherals

Video/DVD $1,619 46%

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

Selected Product Categories' Sales
Growth, 2004 and 2005 (%)
Growth
Apparel and accessories 36
Computer software (excludes PC games) 36
Home and garden 32
Toys and hobbies 32

Jewellery and watches 27

Event tickets 26
Furniture 24
Flowers, greetings, and gifts 23
Notes:
1. Sales exclude auctions and large corporate purchases.
2. Sales are non-travel online comsumer spending.
Source: comScore, 2006

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

 Just how big is the online marketplace getting?
Well, one new study predicts e-commerce in the
United States will surpass a major milestone in
2006. Leadpile.com, a centralized online lead
marketplace, says 2006 United States E-
Commerce sales will top $100 Billion in a report
released this week. This follows a
report issued last month by JupiterResearch that
predicts online retail sales are expected to grow
from $81 Billion in 2005 to $144 Billion in 2010.
(JupiterResearch and this Web site are owned by
the same parent company)
http://www.ecommerce-guide.com/news/trends/article.php/3598281

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

WHAT ABOUT US
?
 “Online shopping (over the Internet) is on the
increase. A recent study by a leading trend analysis
establishment (eMarketer) estimates online spending
in Europe in 2003 to reach $60.7 billion and this
figure is expected to rise to $243.4 billion by 2006.
 The Maltese government has made clear its
intentions to promote Malta as an international hub of
e-commerce but if Malta is to gain (and hold on to) a
share of this multi-billion dollar market, we must
provide a high standard of service.”

Dec 2003 - www.di-ve.com

© 2004 - anson d. aquilina - www.cct.um.edu.mt/ecom

HOW MANY ONLI
NE ?
 World Total 605.60 million
 Africa 6.31 million
 Asia/Pacific 187.24 million
 Europe 190.91 million
 Middle East 5.12 million
 Canada & USA 182.67 million
 Latin America 33.35 million 
 Source: Nua.com as at Sept 2002

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