Employer branding for TTK

Healthcare

Presented by:
Ankush kapil(14)

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Employer branding
 What
 When
 Why
 Where
 How

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Relevant groups
 Management
 Potential employees
 Existing employees

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Developing a platform & proposition
Stimulating Innovative
World-class Market
Projects Leader

Regular
Inspiring
Management
Leadership
Briefings

Employer
Employee
Brand
Proposition
Platform
Talented
On-going Supportive
Training & Colleagues
Development

Merit-based Pay Fantastic

Location
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Objectives
 Positioning for greater mindshare.
 Ability to attract diverse talent pool.

 Developing sense of belonging & pride.

 Increase positive feeling amongst employees.

 Reinforce fun place to work culture.

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TTK Healthcare ltd.
 A R Doraisami Iyengar.
 Tiruvellore Thattai Krishnamachari.
 Totally integrated manufacturing and marketing Group.
 TTK Healthcare Ltd., a part of the TTK Group was
incorporated in 1958 and went public in 1985.

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Company's
 Vision: “The Company envisions being a leading player in the in
the chosen categories of consumer and healthcare products in the
country and occupying a place of pride in the minds of the Indian
Consumers as a manufacturer / supplier of quality products.”
 Mission: The basic mission of the Company is “Quality Consumer
/ Healthcare Products at affordable prices” and in the process
delivering long-term value to all stakeholders in the Company.
 Values: “Fairness in business and organizational dealings, trust,
transparency, accountability and pursuing a policy of appropriate
disclosures and communication form the core value system of the
Company.”

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Company’s info.
 TTK Healthcare has three Strategic Business Units
 Pharmaceuticals Division
 Consumer Products Division
 Biomedical Devices Division

 Apart from these SBU’s, their Satellite Divisions are:

 Food
 Maps

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Methodology
 Information gathering.
 Analysis, articulation &
reporting.
 Influencing change and
communication delivery.

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Data collection
Job Satisfaction Refer a frnd to TTK

7% 20%

41% 40%
Yes Yes
No No
Can't say Can't say
52%
40%

Communication Effectiveness

23%

Dissatisfied
Satisfied
4% Can't say

73%

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Data contd..
Opportunities for personal growth-52%
Opportunities for advancement-52%
Use of personal skills & abilities-66%
Work environment-45%
Recognition for contributions-45%
Remuneration-36%
Company’s market position-74%
Company’s growth-66%
Care about employees-61%
Value for Diversity-31%
On the job training-60%

Company clearly conveys mission statement-54%

Feel like being the part of the company-22%
Good communication from employee to managers-27%
Good communication from managers to employee-26%
Strong support from supervisors-40%
Strong team work approach-37%
Effective communication to potential employee-46%
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Analysis
 Level of job satisfaction is a matter of concern.
 Only a few %age were interested in maintaining long
term relationship with the company.
 Company enjoys a good market position and current as
well as potential employees felt the same.
 TTK as a place to work/refer a friend to TTK Healthcare.
 Communication effectiveness.

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Recommendations
More stress on:
 Work environment,
recognition for
contributions, &
remuneration.
 Long term relationship.
 Internal as well as external
communication.
 Relationship with
employees.
 Maintaining diversity.

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Limitations of study:
 Lack of awareness.
 Time constraint.
 Concerned employees.

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Overall learning
 Brand equity.
 Effect of HR policies.
 Experience of research/interacting
with people.
 Importance of SCM.
 Bureaucracy can work.

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