SUBMITTED BY:

ADITYA PATEL

MASLOWS NEED HIERARCHY OF
MOTIVATION
Key Elements
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries
Motivation
The processes that account for an individuals
intensity, direction, and persistence of effort toward
attaining a goal.

What is Motivation?

Abraham Maslow (1908-1970)
Humanistic-Existential Paradigm
Self-actualization Theory
ABRAHAM MASLOW
Theory of Human Motivation
INTRODUCTION:
The basis of Maslow's theory is that human beings are
motivated by unsatisfied needs, and that certain lower
needs need to be satisfied before higher needs can be
satisfied. According to Maslow, there are general types
of needs (physiological, safety, love, and esteem) that
must be satisfied before a person can act unselfishly. He
called these needs "deficiency needs." As long as we
are motivated to satisfy these cravings, we are moving
towards growth, toward self-actualization. Satisfying
needs is healthy, while preventing gratification makes
us sick or act evilly.
Maslows Need Hierarchy
Maslows theory assumes that a person
attempts to satisfy the more basic needs before
directing behavior toward satisfying upper-level
needs.

Lower-order needs must be satisfied before a
higher-order need begins to control a persons
behavior.

A satisfied need ceases to motivate.
Maslows Hierarchy of Needs
PHYSIOLOGICAL OR SURVIVAL NEEDS
MOST NEEDS HAVE TO DO WITH
SURVIVAL PHYSICALLY AND
PSYCHOLOGICALLY
Maslows Hierarchy of Needs
PHYSIOLOGICAL OR SURVIVAL NEEDS
SAFETY NEEDS
ON THE WHOLE AN INDIVIDUAL
CANNOT SATISFY ANY LEVEL
UNLESS NEEDS BELOW ARE
SATISFIED
Maslows Hierarchy of Needs
PHYSIOLOGICAL OR SURVIVAL NEEDS
SAFETY NEEDS
LOVE, AFFECTION, AND
BELONGINGNESS NEEDS
Maslows Hierarchy of Needs
PHYSIOLOGICAL OR SURVIVAL NEEDS
SAFETY NEEDS
LOVE, AFFECTION, AND
BELONGINGNESS NEEDS
ESTEEM NEEDS
Maslows Hierarchy of Needs
SELF-
ACTUALIZATION
NEED
FOR
MASLOW EMPHASIZES NEED FOR SELF
ACTUALIZATION IS
A HEALTHY INDIVIDUALS PRIME
MOTIVATION
Physiological Needs


Physiological needs are those required to sustain life,
such as:
Air
Water
Food
Sleep
Safety Needs
Once physiological needs are met, one's attention turns to
safety and security in order to be free from the threat of
physical and emotional harm. Such needs might be
fulfilled by:
Living in a safe area
Medical insurance
Job security
Financial reserves
Social Needs
Once a person has met the lower level physiological
and safety needs, higher level needs awaken. The
first level of higher level needs are social needs.

Social needs are those related to interaction with
others and may include:
Friendship
Belonging to a group
Giving and receiving love


Esteem Needs

Once a person feels a sense of "belonging", the need to feel
important arises. Esteem needs may be classified as
internal or external.
Internal esteem needs are those related to self-esteem such
as self respect and achievement
External esteem needs are those such as social status and
recognition. Some esteem needs are:
Self-respect
Achievement
Attention
Recognition
Reputation

Self-Actualization

Self-actualization is the summit of Maslow's hierarchy of
needs. It is the quest of reaching one's full potential as a
person.
Self-actualized people tend to have needs such as:
Truth
Justice
Wisdom
Meaning
The Criticisms of the theory include the
following
The needs may not follow a definite hierarchical
order. For example, even if safety need is not
satisfied, the social need may emerge.
The need priority model may not apply at all times
in all places.
The level of motivation may be permanently lower
for some people. For example, a person suffering
from chronic unemployment may remain satisfied
for the rest of his life if only he get enough food.
Thank you