Nuzhat Ahmed Chowdhury

ID: 1010759060
Robin
ID:
Imran N Ahmed
ID: 101 0485 060
Farhana Sultan
ID:

GROUP 6
Company Profile
Hatil is one of the largest furniture manufacturers in
South East Asia.
Background of the Company

Hatil has been established in 1989 following the
footsteps of H.A. Timber Industries Ltd

Guaranteed quality product
Eco friendly product
Innovative product
Research & Development department
Environmental Policy
HR policy

Low barriers to entry due to lack of economies of scale
Current market size for furniture in Bangladesh is Tk. 4
billion
Growing at 15%-20% per year
Contributors are Big Hotels, home users, small business.
Nevertheless, the furniture sector is struggling
Existing competitors are OTOBI, PARTEX, NAVANA,
AKHTER, , IMPERIAL furniture mart, UNIQUE
furniture etc.

Potential competitors can be imported furniture and
cheap wooden-furniture makers: they mostly exist in
Mirpur and Panthapath.


HATIL
Operates in the furniture industry

Composed of a large number of small and medium-sized
companies

No market leader



Low barriers to entry

Constant entry by new companies

Diseconomies of scale

No room for a mass-production operation



Using new technology to develop new business
mode

Pursuing differentiation strategy
Focusing a limited geographic area


Specializing by product type customer type

Uniqueness in design.
Integrated production facility comprising modern
machineries.
Trained people
Long experience to offer competitive price.
High goodwill for quality products.
Quality finishing of the products,
prompt after sale service,
Yearly new model launching quantity: 25 to
40 yearly


In 2005 they expand their factory and
have the scope of huge production.

They set up a good wing to neighboring
country - India.

Their target is to export their products to
Europe, Australia and America.


Continuing their competitive quality

Use the modern technology efficiently.

Go for large target market to compete

This sector must think about the substitute of wood.

Build up a training institute

Brand furniture community and established
itself as a trusted household brand name.

Their financial stability, the loyalty of the
customers, and the support of the shareholders,
are all precious elements that will help them to
pave the way to new challenges.