A project on National Bank

Limited
Prepared for:
Mr.Samy Ahmed
Course Instructor:BUS- 101
Prepared by:
Akhilesh Rahman ID# 0930260 0 30
Marrin - Ur - Rashid ID# 0930914 6 30
Sheikh Tofail Ahmed ID# 0930053 0 30
Mufraj Hasnat ID# 0930653 0 30
Pavel Rahman ID# 0930087 0 30

Background & intro
National Bank Limited is the first private
sector bank fully owned by Bangladeshi
entrepreneurs. It started in 1983 with a paid
up capital at Tk.430.27 million.
Mission & Corporate Objectives of National Bank
Limited :putting highest priority in ensuring transparency, account
ablility, improved clientele service, as well as our commitment to serve
the society through which we want to get closer to the people of all
strata.

Vission
Ensuring highest standard of clientele services through best
application of latest information technology, making due
contribution to the national economy and establishing
ourselves firmly at home and abroad as a front ranking bank of
the country have been our cherished vision.
Management and Organization
structure:

The Board of Directors:The board of is
comprised of 21 members. Among them, it
is elected directly by the share holders by
the period of two years. The Managing
Director of the Bank is also the member of
the Board of Directors by the virtue of his
office. The Board of Directors is headed by
and elected Chairman.
Deposit (JO)
Foreign Exchange
In Charge/ manager (SVP)
2
nd
Officer (AVP)
Cash In Charge Asst. Officer
Clearing (PO)
Deposit in Charge (POPO)
Payment (Asst O) Receive
(Asst O)

Receive
(JO)

Deposit (SO)
Acc Opening (JO)
Payment (JO)
Foreign Exchange
Asst Officer
Loan & Advance (PO)
Loan & Advance

Foreign Exchange
Officer

Remittance
Loan & Advance (PO)

Remittance (PO)
Remittance (PO)

Acct Section (SO)
Organ gram of NBL, Bangshal Branch has been shown here:

SWOT ANALYSIS OF NBL
Strengths
Strong Management
Customer Care
strong capital base
Strong employee bonding and
belongingness
Stable Growth
Empowered Work force

WEAKNESSES
Gap between Deposits and loans &
advances
Absence of strong Marketing Activities
Technology
Too many contract workers
OPPORTUNITIES
High demand of Housing loans
ATM Facility
Countrywide network
More experienced & managerial know-how
Credit Cards
Training Facility
THREATS
Upcoming Banks
Lose of Customers
Moderate levels of Customer
Satisfaction
Political Instability
Technological Advancement
Problem of National Bank Limited:
NBL always take conservative decision to implement new idea.
NBL faces the problem having lesser manpower.
NBL doesnt focuses on promotional activities.
NBL doesnt focuses on the wider concept of retail banking.
As a pioneer, it is not yet provided the service of online banking.
NBL performs social responsibilities but that is not enough too full-fill
the demand of public, because people demand more from the
pioneer private bank of Bangladesh.
The interest rate of NBL is lower then the other private bank.
NBL doesnt diversify its business strategy to make the firm most
effective in the banking sector.
Recommendations
On Line Services
Superior Services
Increasing Paid-up Capital
Proper supervision and monitoring
Ensure Sufficient Manpower
Ensure Sufficient Forms and Brochures
Recommendations contd..
Employee Trainings
Individual Attention and Care
More Gifts and Discounts for the Premium
Customers
Use of Marketing Research

Thank you..!!


Questions???