2T3 - 05 A.

Anusha
2T3 08 R. Harish
2T3 - 20 J.Ramya
2T3 17 G.Sowjanya
2T3 37 T.R. Vishal
COMPANY OVERVIEW

Company Name
Honda Motor Co., Ltd.
Head Office
2-1-1, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan
Tel: +81-(0)3-3423-1111
Established
September 24, 1948
President, CEO & Representative Director
Takanobu Ito
Founder(s):
o Soichiro Honda
o Takeo Fujisawa
Capital
86 billion (as of March 31, 2013)
Chief Products
Motorcycles, automobiles, power products

11 BUSINESS STATERGIES OF HONDA
HONDAS BUSINESS STRATEGY ONE: KNOWLEDGE IS KEY TO BUSINESS SUCCESS
EXPANDING INTO OTHER LANDS
IDENTIFYING VIRGIN LANDS
AVOIDING DIRECT COMPETITION
HAVING A BUSINESS PHILOSOPHY
DEFINING TARGET CUSTOMERS
SETTING BIG, ACHIEVABLE GOALS
PREPARING FOR DELAYED SUCCESS
GIVING YOUR CUSTOMERS GREAT QUALITY AND SERVICE
DEMONSTRATING THE EFFICIENCY OF YOUR PRODUCT TO CONSUMERS
ADVERTISING, A MAJOR KEY TO SUCCESS



CONTENTS
LOCATION
PRODUCT RANGE
DEMAND FORECASTING
LAYOUT AND DESIGN
CAPACITY
INVENTORY MANAGEMENT
COMPETITIVE ADVANTAGE

FACILITIES LOCATION
Japan
India
Gurgaon, Haryana Motorcycles & Scooters
Noida, Uttar Pradesh Cars & SUVs
Tapukara, Rajasthan Motorcycles
Tapukara, Rajasthan Powertrain
Narsapura Area,
Dist. Kolar, Karnataka Motorcycles & Scooters
United States
United Kingdom
Brazil
China
Malaysia
Philippines
Pakistan
France
Italy
PRODUCT RANGE
Honda City (Launched 1998)
Honda Accord (Launched 2001, Production discontinued in 2013)
Honda Civic (Launched 2006, Production discontinued in 2012)
Honda Jazz (Launched 2009, Production temporarily discontinued in early
2013 in anticipation of all-new model)
Honda Brio (Launched 2011)
Honda CR-V (Imported since 2003; 2013 model locally assembled)
Honda Amaze (launched April 2013)





PROCESS AND LAYOUT
Car manufacturing
o Press Division
o Material Logistics Division
o Weld Division
o Paint Division
o Plastic Operations Division
o Assembly Frame Division
o Vehicle Quality Division

DESIGN LIFE CYCLE

Words From Soichiro Honda
Inspiration
o Experience the world and observe people.
o Indulge in your curiosities. Do whats fun
Brian Strom
o build a shared vision
Illustrate
o Sketch
o Render









CONTD
Identify the user
o Design for comfort
o Design from inside out.
o Select Colors and Materials
Try it out
o Build a model.
o Model with clay.
The Joy of creation
o Design for mass production
o Build to scale.
o Finalize the data.


DEMAND FORECASTING OF HONDA

Honda Motors Ltd, the worlds largest two-wheeler manufacturer for nine
consecutive years, today reported record sales of over 4.6 million units for FY10.
With over a million units in sales posted for every quarter of this fiscal, the
company concludes another record-breaking year of sales growth. The company
has been consistently demonstrating a high growth momentum over the years.
The company has also recently announced a Special Silver Jubilee Dividend of
4000% in recognition of the companys strong financial performance.


For demand forecasting the frequently used statistical technique is
demand estimation. Here we have a dependent variable (sales) and one or
more independent variable (time), and we are interested in ascertaining
the extent each independent variable have on the dependent variable






Demand estimation is of two types: -
1. Simple regression model- This is a model where only one
independent variable is taken into consider.
2. Multiple regression model- This is a model where several
independent variables are taken into consideration.

CAPACITY MANAGEMENT
Honda India at present plans to increase its capacity in India.
Honda Motor Co Ltd plans to increase its motorcycle production capacity in India
by 30 percent by 2016, aiming to catch up with market leader and former joint
venture partner Hero MotoCorp Ltd, the Nikkei reported.
The Japanese company will build a fourth plant, likely to be in the western state of
Gujarat, at a cost of about 20 billion yen ($200.39 million), the business daily said.
Honda's output capacity in India will rise by 1.2 million to 5.8 million units once
the plant starts producing, the Nikkei said. Honda will hire 3,000 workers, it added.
($1 = 99.8050 Japanese yen)

OPERATION TECHNOLOGY
CALL CENTER SERVICE :

IT has its own call center service cell.
Any information on nearest authorized dealers, service centers, on call
problems etc. are provided by the call center officials.


ON ROAD SERVICES :
The main goal of HSCIL is to ensure that the customers get immediate prompt assistance
during the situation of unfortunate & unforeseen event of a breakdown or road accidents, for
which Honda has designed a special programme called the Honda Care Roadside Assistance.
The programme is designed to enhance overall Honda ownership experience, by providing
247 Roadside Assistance emergency support. The cost for the Roadside Assistance package
is as follows:
1 Yr - Rs. 1500
2 Yr - Rs. 2500
3 Yr - Rs. 3250
4 Yr - Rs. 4000


INVENTORY MANAGEMENT
INVENTORY:
RAW MATERIALS
WORK IN PROGRESS
FINISHED GOODS
MAINTAINANCE
TRANSIT INVENTORY

Honda uses:
Transit inventory
JIT(Just in time)
Independent suppliers
stereo loud speakers
Seats
Mirrors(Donnelly-American Supplier)
dozens of other different parts
Supplier deliver parts which directly goes to assembly
line.
COMPETITIVE ADVANTAGE
Building blocks of a competitive advantage include efficiency, quality,
innovation, and responsiveness to customers.
Reliability
Fuel Efficiency
Value
Efficient manufacturing processes
Honda's engineering and design, research and development