Country Tobacco

Control
Leadership
Communication
Action Plan
Country Pakistan
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A Shared Vision for Tobacco Control
What do you want to happen?
To make tobacco free country, where
Government will never have to
prosecute any one for violation of
Tobacco control laws. Every citizen
respects the rights of other to breath in
clean air. County with out tobacco
industry and without any demand of
tobacco products.
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What is happening now?
(Current Situation)
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HOST (People):Pakistan's estimated population in 2014 is over 186 million,
making it the world's sixth-most-populous country, behind Brazil and ahead of
Nigeria. Currently Prevalence of smoking in male is 27 % &in female 1 %, while
there is increasing trend of use of smokeless tobacco. Prevalence of smokeless
tobacco in male is 28 % and in female 5 %, Sheesha use is also growing and in
male 22 & and female 15 %. 100,00 death annually due to Tobacco use.
AGENT (Tobacco Products):Cigratte, bidi, Sheesha, Naswar,
chewing tobacco, snuffs, gutka and main puri
ENVIRONMENT (Policies, Socio-Cultural, Norms):
using tobacco and smokeless tobacco is still
norms of society. But people are now raising voice
for their right to breath in fresh air.
Comprehensive law in Pak
VECTOR (Tobacco Industry):Two major TI in Pak. No
regulation of smokeless products. No major violation of
TI. Govt is very vigilant on tobacco control violation of
TI
Spidergram
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Root Cause Analysis
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Weakest leg:
PoorCommunication

Why? No Action Plan
Why? No allocation of Budget
Why? No Communication officer
Not a priority Why?
No Political will_Why?
No media support__Why?
COUNTRY: Pakistan
Highlight the root causes where
you can take action.
Envisioning what is beyond imagination!
Tobacco Free Pakistan
Implementation
Law & order
Priorities
National crisis
Strategic Moves
What do we need to change?
Summarize your key moves (strategies) to address
the root causes of your TC spiders weakest leg in
a brief statement:
Advocacy campaign
Behavior change
Initiation of debate
Community pressure to policy makers
Review of Priorities at Government level leads to
desirable change in Policy.


Influence-interest grid for identifying potential political champions
In country Pakistan

Interest
Influence
Supportive
Obstructive
Weak
Strong
Opportunity:
VIP-
supportive
Opposition:
VIP-against
Opposition:
Less
important-
against
Opportunity:
Less
important-
supportive
Smoker
Legislators
T
Media
Persons
Editors of
News Paper
Legislators
Electo
ronic
Media
MOH
MOF
Academics
INGO
Womens
groups
TI front
group
Medical
Associati
ons
Journalist
associatio
n,
Communi
ties.
Victim of
Tobacco
Audience Segmentation
Ms S is single parent & young journalist working in National news paper. She is
kind hearted, humbled non smoker lady.
Her husband died one year ago due to lung cancer. He was victim of tobacco use
and was chain smoker for past 20 years. At the time of death he was 35 year and
had 4 years of married life with two school going kids.
Ms S is quite sensitive and well aware of the consequences of tobacco use due to
her own personal experience.
She wants to perform her role in rasing awareness about tobacco hazards and to
share her own voice as tobacco victim.
She wants to develop active Journalist forum for the purpose.
She is willing to write article, news about subject. She is also willing to launch
campaign in the country for collecting voice against the tobacco and for lobbying
for the development of National Communication plan of communication . Because
being a journalist she knows the role of communication for advocacy on tobacco
control. Her group will also coordinate with civil society to put pressure on Govt.


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As leaders, this is how we will communicate our vision.
Vision (Where we want to be): Tobacco Free Pakistan

Reality (Where we are now): Currently smoking Prevalence in male 27% and female
01%, smokeless prevalence in male 28 % and female 5%. Sheesha use 22% in male
and in female 15 %

Mismatch (Why is there a difference?) There are many areas on spider gram where
there is weakness; namely Political support, data, communication, Tobacco industry
interference. Out of these Communication is most important.

Key moves (Strategies):

Audiences Key messages Channels of
communication
Timeframe Resources
needed
Journalist/
Media /
community






Increasing
trend &
Prevalence of
tobacco use is
alarming,
dangerous for
country.
Face to Face
discussion.
Email
IEC material
Situation
analysis.
12 months Material / non
material
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As leaders, this is how we will communicate our vision.
Task Activity Time-
frame
Indicator Resources
needed
Person in
charge
Comments
1.
Sensitization



Phone
call/Sending
email / letter
1-2 months Reply email/
development
of interest/
Queries
phone, email
access
Mr X Keep following
up
2. Increase
coverage in
media/
initiation of
debate
regarding
need for
Communicati
on strategy,
dev of
journalist
forum



Face to face
meeting and f/
u meeting
3-6 months Article/
news/
comments/
letter to
news paper
Non material Mr X and Z Keep f/u
3. Debate in
parliament /
change in
policy



Engaging
Parliamentari
ans/
6-8 months Increase
coverage in
media/
Media
attention
Non material Mr A, B, C D
and others
Keep f/u
4.Change
in policy



Developme
nt of Nat
plan of
comm strat
8-12
months
Allocation
of
funding/
hiring of
staff
Material Gov.
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