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MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY

Communication
Week 8: Communication in the Computer Age
MIT 634602
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
E-commerce and E-Business
Revolution
E-commerce describes the process of buying,
selling, transferring, or exchanging products,
services, and/or information via computer
networks, including the Internet.

E-business refers to a broader definition of e-
commerce, not just the buying and selling of
goods and services, but also servicing customers,
collaborating with business partners, conducting
e-learning, and processing electronic transactions.
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
The E-Business Revolution
Profoundly different from traditional
business:
24-7-52 access
Global reach
Internet users constantly increasing
Deal directly with customers
Significant savings in costs of doing business
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Internet
origins
URLs
keywords
hyperlinks
Search engines
Web page design
homepage
feedback

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email
Senders email address
Subject line
Message date
spam
Bulk mail
forward

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Advantages of email as a medium
faster than traditional mail or courier
send to multiple recipients simultaneously
saves paper
saves an exact copy of the message
can carry other digital media as attachments
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
Disadvantages of email as a medium
cannot fully control who sees the message
possible time lag if recipient doesnt constantly
check email
not available unless recipient has computer
access
spam makes genuine messages hard to find
hard to differentiate formal messages from casual
messages because they use the same format
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
Electronic media
Discussion forums, blogs
Communities of interest
Advertise
Share information
Text messaging, mobile phone
Short message
Commonly used today
Intrusion into private time
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
Electronic media ctd.
Discussion forums, blogs
Communities of interest
Advertise
Collaborate on projects
Share information
Text messaging
Short message
Commonly used today
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
Electronic media ctd
Electronic conferencing
Participation - votes
Engagement request feedback
follow up
Look at camera
Pretend others are in same room

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Social Networking
Facebook
Short message
Attachments sound, pics, video
Group discussion forum

Skype
Replaces phone
Instant face-to-face


MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
Writing for new media
Effective writing easily understandable, suitable for
bulk of readers, accurate, sufficient detail
Software support email, contact management and
automated calendars, customer management, word
processing
Systematic recorded evidence, planned message,
choice of appropriate medium for message
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3x3 Writing Process
Phase 1 Prewrite
purpose
content
each idea (notion, topic or theme) in point form
order ideas in view of purpose
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
3x3 Writing Process
Phase 2 Write
words, sentences, paragraphs written for comprehension
rather than expressing yourself
one subject per sentence
one topic per paragraph
plain English writing style
positive and courteous
logical order of ideas
headings and emphasis to aid readability
short paragraphs/ point form to help reader
avoid words that stir emotions
avoid emoticons (smiley face)
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
3x3 Writing Process
Phase 3 Edit
Check:
one subject per sentence
one topic per paragraph
courteous and professional tone
hostile or rude comments removed
spell and grammar check
objective, factual content only

would you be ashamed to see the communication on the
front page of The Age newspaper in the morning?
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
Common errors
hasty response not fully considered
overly familiar tone
obscure, unfamiliar words or jargon
closing that omits the required action or
result expected
expecting that the receiver checks their
email as regularly as the sender
forgetting to give the name of the sender
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Responding to electronic
messages
What is the writers business relationship
with me?
Why are they writing to me?
What do they want?
How can I best help?
MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY
references

Dwyer, J. Communication in Business:
strategies and Skills Chapter 21