SERVICE OPERATIONS

RAJDHANI RESTURANTS
INTRODUCTION
A service is an act or performance offered by
one party to the another.

According to American Marketing Association

Services are the activity or satisfaction which are offered for
sale or are provided with the connection of sales of goods.
RESTAURANTS
Restaurant is an establishment that services
prepared food and beverages to be
consumed on the premises.
Restaurants are sometimes a feature of a
larger complex, typically a hotel, where the
dining amenities are provided for the
convenience of the residents and, of course,
for the hotel to maximize their potential
revenue.
TYPES OF
RESTAURANTS
Simple restaurants
Finer restaurants
Specialise restaurants


RAJDHANI
INTRODUCTION
It was in the year 1947
They were Shri Ishwarlal and Shri Jugaldas Barot.
INORBIT MALL, at Malad Link road, Bombay, one of the largest malls in Asia,
constructed and operated by the K. Raheja group, had approached the Barots
for opening a specialty restaurant in the Mall. Franchised with Maheshwaris, it is
co-located in this 25000-foot-fall plush Mall amidst the Pizza Hut, McDonalds,
Ruby Tuesday, Mars and Blue Foods.
ORGANISATION
STRUCTURE AND MANPOWER
Board of directors ( Maheshwari , Barot, Goenka )
Corporate sales manager and marketing manager
Corporate general manager
Corporate store manager
Corporate kitchen supervisor
Supervisors
Hostess
Staff
Manpower strength 75 employees in Inorbit branch
Total no. of employees: 789.
Each unit: 2 sales people
Total 25 executive chefs.
QUALITY : A
MEASURE OF EXCELLANCE
Quality is exceeding the customer expectations. Its very difficult to
define quality in service sector because of intangibility and services
cannot be stored.

Dimensions Definitions
ACESS Approachability and ease of contact
COMMUNICATION Listening to customers and keeping them
informed in a language in which they
can understand.
UNDERSTANDING THE CUSTOMERS Making the effort to know customer and
their needs.
TANGIBLES Appearance of physical facilities,
equipments, personnel and
communication materials.
QUALITY : A
MEASURE OF EXCELLANCE
RELIABILITY Ability to perform the promised service
dependably and accurately.
RESPONSIVENESS Willingness to help customer and
provide prompt service
COMPETENCE Possession of the skills and knowledge
COURTESY Politeness, respect, consideration, and
friendliness of contact personnel.
LIFESTYLE RAJDHANI
CALL CENTERS RAJDHANI
RELATIONSHIP WITH
OTHER SERVICE SECTOR
PROMOTIONAL
STRATEGIES OF RAJDHANI
Messages Transmitted Through Production
Channels
Front-line staff
PROMOTIONAL
STRATEGIES OF RAJDHANI
Messages Transmitted Through Marketing
Channels
Advertising Print
Direct Mail
Website
Sales Promotion
ESSENTIAL SKILLS
REQUIRED FOR RUNNING A
RESTURANTS SERVICE.
Competency in cooking and food preparation
Planning and organization
Efficiency
Ability to work under pressure
Skill in problem solving and crisis
management
Ability to deal with clients confidently and
successfully
FUTURE ANALYSIS
OF RAJDHANI
RESTAURENT
EXPANSION PLANS
They are also planning to go abroad
USA, Chile, Dubai, Muscat, Bangkok and
Dubai