INTRODUCTION

Ramesh Chauhan, has masterminded the runaway success of the

Rs.500 cror bottled water brand, BISLERI in the country, from his
1st floor office in the sparkling green aqua fill BISLERI building.

BISLERI was originally an Italian Company created by Signor Felice
BISLERI is the first company to bring the idea of selling bottled
water in India.
BISLERI then was introduced in Mumbai in glass bottles in two
varieties bubbly & still in 1965. Parle bought over BISLERI (India)
Ltd. in 1969 & started bottling Mineral water in glass bottles under
the brand name BISLERI
For over 30 years, BISLERI has been the pioneer in the bottled water
industry with its innovations and an eye for perfection. And ever
since it was established in 1969, BISLERI has constantly searched
for inspiration in nature.
BISLERI claims 66% market share of the organized segment.

MANUFACTURING PROCESS

Storing Of Water

The water is taken from the boring well and then is
stored in huge tanks, BISLERI has 6 tanks of 50,000
liters each, and water is first taken from the boring
well and stored in these tanks.


6 STAGES OF WATER TREATMENT
PLANT:


1. OZONATION
2. FILTERATION
3. CARBON FILTERATION
4. RESERVE OSMOSIS SYSTEM
5. MICRO FILTERATION
6. OZONE TREATMENT

6 STAGES OF WATER TREATMENT
PLANT:

1) OZONATION:

The process of ozonation ensures that the water remains free from bacteria,
so that the water can have a longer life and the machine used for this
process of ozonation is called ozonator.

2) FILTERATION:

The process of filtration removes suspended particles from the water by sand
filtration.

3) CARBON FILTERATION:

The stage of carbon filtration removes bad odour and color from water and
purifies it.

4) REVERSE OSMOSIS SYSTEM:
This stage of reserve osmosis system controls all the dissolves solid particles and
it converts hard water into soft water.

5) MICRO FILTERATION:
Under this stage of micro filteration additional safety measures are taked to
guarantee purity of water. In this stage addition of mineral magnesium
sulphate and potassium bicarbonate is processed.

6) OZONE TREATMENT:
The ozone treatment increases the shelf life of water. To ensure mineral water is
held safe free from contamination, ultraviolet treatment and ozonisation
process is carried out. Ozone is unstable trivalent oxygen, a very powerful
bactericide with no side effect, as it disintegrates into oxygen within couple of
hours. Sterilization effect of ozonised water continues even after water is
packaged, thereby ensuring safety of Mineral Water up to its final packing. To
ensure high quality of packing materials, components like caps and bottles are
manufactured in-house from resins of quality suppliers.

6 STAGES OF WATER TREATMENT
PLANT:

4) REVERSE OSMOSIS SYSTEM:

This stage of reserve osmosis system controls all the dissolves
solid particles and it converts hard water into soft water.

5) MICRO FILTERATION:

Under this stage of micro filteration additional safety measures
are taked to guarantee purity of water. In this stage addition
of mineral magnesium sulphate and potassium bicarbonate is
processed.


6 STAGES OF WATER TREATMENT
PLANT:
6) OZONE TREATMENT:

The ozone treatment increases the shelf life of water. To
ensure mineral water is held safe free from
contamination, ultraviolet treatment and ozonisation
process is carried out. Ozone is unstable trivalent oxygen,
a very powerful bactericide with no side effect, as it
disintegrates into oxygen within couple of hours.
Sterilization effect of ozonised water continues even after
water is packaged, thereby ensuring safety of Mineral
Water up to its final packing. To ensure high quality of
packing materials, components like caps and bottles are
manufactured in-house from resins of quality suppliers.

6 STAGES OF WATER TREATMENT
PLANT:
Marketing Mix





PRODUCT

PRODUCT
Types of products:
BISLERI presently has 250ml cups, 250ml bottles, 500ml,
1L, 1.5L and 2L which are the non-returnable packs & 5L,
20L which are the returnable packs. BISLERI with added
Minerals BISLERI Mineral Water contains minerals such
as magnesium sulphate and potassium bicarbonate
which are essential minerals for healthy living. They not
only maintain the pH balance of the body but also help in
keeping you fit and energetic at all times.





BISLERI Natural Mountain emanates from a natural spring, located in Uttaranchal
and Himachal nestled in the vast Shivalik Mountain ranges. Lauded as today's
'fountain of youth', BISLERI Natural Mountain Water resonates with the energy
and vibrancy capable of taking you back to
nature. BISLERI Natural Water is bottled in its two plants in Uttaranchal and
Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1
liter, 1.5 liter, 2 liter and 5 liters.

Himalayan Water The water that almost descends from the Gods:

The Himalayas, the abode of the Gods, where the earth meets the heavens and
where in lies nature's untouched bounty. White glaciers, snow-capped mountains
and a plethora of exotic herbs and other flora that have therapeutic properties.
This is where you'll find a treasure trove of hidden natural spring water that
flows through natural purifying filters, mineral rich rocks and herbs from which
it absorbs many healing properties. We bottle this pristine spring water directly
at source, at the foothills of the Himalayas.

And now the customers, will get every drop of purity, right here, in this bottle.
BISLERI Mountain Water is available in 500ml. bottles & 1 liter bottles.


BISLERI Mountain Water


PRICE




In the beginning BISLERI had no competition, so the price of BISLERI
was high, gradually the promoters dropped the price.

- Buy Huge quantity at cheap rate, after confirming demand and sell at
cheap price, make them addictive, then gradually increase price)
BRAND PACKAGINGS PRICE (in Rs.)
Per bottle
BISLERI
20 liter 70
5 liter 50
1.5 liter 22
1 liter 18
500 ml 10
330ml 8
250 ml cup 5

PLACE

BISLERI has a specific distribution channel which they
follow:

Distribution Channel


PROMOTION





Positioning : Playing Safe

Target audience : Health and hygiene conscious people

Personality : Guardian, Authoritative, Reliable

Punch Line : Play Safe
The Survey




Brand
Preference
Influences in deciding to buy a particular Brand

The Survey



Hinduja College-- BISLERI
H.R College--- BISLERI
JAI Hind CollegeAQUAFINA
Lala Lajpat Rai CollegeBISLERI, BALLEY
K.C College--- BISLERI
Sydnehm College--- KINLEY

Also, different theaters sell different brands of package water like:

ROXY - BISLERI
Regal CinemaBISLERI
Sterling-- AQUAFINA
Metro--- KINLEY
New ExcelsiorBISLERI

Media influence in deciding the Brand
The Survey

Thank you