Professional Documents
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CURRENT SOLUTIONS
BETTER SOLUTION
METABICAL
Group 7
-AJINKYA-DIVYANGANA-KETAKI-SUHAIL-TEAM-
A choice
to have the best of both worlds
is finally
in your hands
OBJECTIVES:
Product benefits
Target customers
Packaging strategy
Forecasting demand
Pricing strategy
Profitability and ROI
Metabical
Our priority
Factors affecting
packaging
Demand outlooks
Approach
Demand forecast(millions)
619
680
1242
Pricing strategy
Advantages of Option
2 of pricing
Advantages of Option
2 of pricing
Disadvantages of
option 2 pricing
Advantages:
At $75:
Target market becomes bigger
Low price ,high demand
At $150:
Brand image in the market is that the product
is premium and high quality
Disadvantages of other
pricing options
At $75:
The image of the product becomes that of it
being a low quality product
At $150
Exploitation of the consumer surplus
Target market being narrowed down too much
75
103.62
125
239.37
150
307.24
ROI-Advantages
Thank you